- Strategy Farm Rebrands To Revel8
MAD, Steve McClellan - Friday, February 11, 2022
The Dallas-based firm has decided to use its capabilities for influencing peop ...
- Hyundai Rebrands Used Vehicle Program, Ford Adds Trial Period
Marketing Daily, Tanya Gazdik - Monday, February 7, 2022
The name change is designed to make it easier for customers ...
- Caesars Entertainment Plans Rebranding For Bally's
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, January 26, 2022
Caesars Entertainment plans to bring back the 70-year-old Horseshoe brand when ...
- CBS Rebrands National/Local Streaming News Service
Television News Daily, Wayne Friedman - Monday, January 24, 2022
CBS will now have 13 locally based streams -- adding CBS Ne ...
- Stan Who?
Mediapsssst, Richard Whitman - Friday, January 14, 2022
In its latest bid to separate itself from its founder Stan Richard ...
- Search.io Rebranded From Sajari, Launches Ecommerce Search Platform Based On New Algorithm
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 13, 2021
The company has overhauled the brand's look and feel and has launch ...
- Arizona Coyotes Bring Inclusivity To Hockey In Latest Rebrand
Mediapsssst, Richard Whitman - Wednesday, November 17, 2021
The community-focused, culture-driven rebrand celebrates diversity in a fresh approach that t ...
- Trendline Interactive And LeadMD Rebrand, Form Combined Consultancy
Email Marketing Daily, Ray Schultz - Monday, November 15, 2021
The combined consultancy will now be known as Shift Paradigm and wi ...
- Norton Rebrands To Dominate Very Crowded Space
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 10, 2021
NortonLifeLock on Wednesday announced a new promise for the Norton brand alo ...
- Google My Business Rebrand Prompts SMB Support Amidst Antitrust Lawsuits
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 8, 2021
Google is using its new Business Profile to solicit small business suppo ...
- Tigers And Snakes And Meta, Oh My!
MAD, Todd Wasserman - Friday, November 5, 2021
It didn't take Meta, FKA Facebook, long to launch a new ...
- Wavemaker Rebrands Data Science As MIS (No, Not That MIS)
MediaDailyNews, Joe Mandese - Monday, November 8, 2021
Wavemaker, an agency well known for its use of data science, h ...
- Lessons From Facebook: If TV Networks Ran Controversial Content, Should They Change Their Names?
TV Watch, Wayne Friedman - Monday, November 1, 2021
Big TV network name changes happen, but not often -- even wh ...
- U.S. Chamber Of Commerce Unveils Brand Makeover
Out to Launch, Steve McClellan - Monday, October 25, 2021
The Chamber unveiled a modern brand design and new logo that symboliz ...
- Under-Siege Facebook To Reveal Corporate Rebrand
Digital News Daily, Karlene Lukovitz - Wednesday, October 20, 2021
The rebrand is reportedly meant to tie the company and CEO Ma ...
- Snap Hijacks Shake Shack's 'Shake,' Rebrands It 'Snap Shack'
MediaDailyNews, Joe Mandese - Monday, October 18, 2021
The takeover, which runs today through Advertising Week this week, includes augmented-reali ...
- Nielsen Repackages Streaming, Digital Ad Ratings Under New Group
Television News Daily, Wayne Friedman - Thursday, October 7, 2021
Nielsen puts its streaming measurement products -- programming content, advertising and platfor ...
- C-Stores Allsup's, Yesway Plan Expansion
Marketing Daily, Steve Ellwanger - Thursday, September 23, 2021
Often located in rural and suburban markets, Allsup's and Yesway "are t ...
- TheMaven Rebrands As The Arena Group To Reflect Its Vertical Strategy
Publishers Daily, Ray Schultz - Tuesday, September 21, 2021
The "Sports Illustrated" publisher offers media verticals called "Arenas." ...
- 'Entertainment Weekly' Gets Brand Refresh, New Edit Features
Publishers Daily, Ray Schultz - Wednesday, September 15, 2021
...
- Pearl Milling Campaign: 'Same Great Taste' As Aunt Jemima
MAD, Todd Wasserman - Tuesday, September 7, 2021
PepsiCo's Pearl Milling Company has launched an ad telling consumers about i ...
- S4 Capital Realigns Its Two Main Brands Into One: Media.Monks
MAD, Steve McClellan - Tuesday, August 3, 2021
S4 Content agency MediaMonks and digital media agency MightyHive are being integrat ...
- SmartBrown Marketing Becomes LeadCoverage
Email Marketing Daily, Ray Schultz - Monday, August 2, 2021
The Atlanta-based company offers email conversion and other lead-generation and supply-chain servi ...
- GE Lighting Rebrands Smart Home Product Line
MAD, Amy Corr - Wednesday, July 28, 2021
A rebranding campaign features three spots, running online and on social medi ...
- AMP Agency Makes SmallTalk, Rebrands It AMPXD
MediaDailyNews, Joe Mandese - Thursday, July 29, 2021
Boston-based AMP Agency this morning announced the acquisition of San Francisco-based SmallTal ...
- Why The World's Greatest Brands Are Helping Consumers Build Their Own
MediaDailyNews, Joe Mandese - Friday, June 25, 2021
I can't think of a more powerful branding story than for t ...
- SurveyMonkey Rebrands As Momentive
Email Marketing Daily, Ray Schultz - Wednesday, June 9, 2021
SurveyMonkey has rebranded as Momentive, reflecting the expansion of its product lin ...
- Kenshoo Renamed Skai, Expands Capabilities And Focus On Commerce
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 8, 2021
The shift signals an expanded offering and mission in an era whe ...
- The Atlantic's In-House Agency Is Spun Off And Rebranded
Mediapsssst, Richard Whitman - Thursday, June 3, 2021
The agency's clients include Google, All State, beauty brand P/Y/T, Blue Shie ...
- What's In A Name? The Stuff That Dreams Are Made Of
TVBlog, Adam Buckman - Thursday, June 3, 2021
The many challenges of how to name a new company are summ ...