Digital experience platform Episerver will rebrand itself as Optimizely, after the company it acquired last year.
In addition, the firm will launch a new platform that provides what it calls “Optimization-as-a-Service.”
The goal is to help clients “innovate and use data to confidentially create and optimize every customer experience based on actual outcomes,” states Alex Atzberger, CEO of Optimizely.
Atzberger adds that "digital experience is a journey without a finish line."
The rebranded firm has over 1100 employees worldwide. It also has more than 900 partners, and serves over 9,000 brands, including Toyota, Santander, eBay, KLM and Mazda,
Last year’s acquisition combined Episerver's digital experience capabilities with Optimizely's ability to experiment across touchpoints, Episerver said at the time. The purchased firm would also facilitate testing ad experimentation, it added.