Staples is launching a quarterly magazine, online and in print, for professionals “who see their work as more than just a job.”
The publication is part of Staples’ new branding as "The Worklife Fulfillment Company,” which it launched in April.
“Put simply, our business customers are looking for ways to improve their work lives. They told us they want solutions to be more productive and connected at work,” stated Marshall Warkentin, Chief Marketing Officer at Staples, an office-supply company.
The magazine is called Staples Worklife and will have an initial circulation of 250,000 copies.
The first issue will include an interview with author Daniel Pink about motivation mistakes and how to correct them, an article on ways to calm company culture and a guide to managing workplace conflict.
“The Decider” will be a recurring flowchart feature in the magazine. The first issue’s installment asks the reader: Do I really need to go to that meeting?
Staples Worklife is part of a larger campaign that will expand this summer to a podcast, enewsletter and live events.
The first Staples Worklife industry event will take place in Boston, featuring panels on topics related to productivity and connectivity.
The event will be held in partnership with FastCo Works, Fast Company’s branding content studio. It will include product brand experiences and networking sessions with Staples' customers and business professionals.Other companies like Netflix, Bumble and Airbnb have produced magazines in the past few years as part of larger branding efforts and new ways to reach customers.