ReadyCloud CRM, an ecommerce suite that supports email marketing, CRM and other functions, has been rebranded as ReadyCloud Suite.
The company’s goal is to marry “business-essential tools to help internal visibility, collaboration and, ultimately, the customer,” states ReadyCloud Suite executive Michael Lazar.
The suite integrates with stores and marketplaces, including Amazon, eBay, Magento, WooCommerce, Shopify, BigCommerce and Square, the company says.
“Today’s e-retailers have a lot of browser windows open at all times,” Lazar comments. "They patchwork together different services to their daily business needs."
As a result, data can get "isolated, and sales, support and administrators don’t have the visibility into their daily operations that they should," Lazar adds.
ReadyCloud App Store offers software for enterprise-level shipping, returns and point-of-sale.
The firm contends that it can help retailers fulfill orders faster and automatically send follow-ups by email or SMS, while facilitating better internal communications.