Havas Group has reorganized its PR agencies into a new unit called Red Havas.
With the rejiggering, Havas PR North America, with offices in New York City, New England, Phoenix and Pittsburgh, and Asia Pacific-based Red Agency, with offices in Australia, Singapore and the Philippines, are rebranding to Red Havas.
The unit’s capabilities include earned, social, experiential and content creation.
In addition, Red Havas has opened a new office in London and rebranded its Havas PR offices in Manchester and Edinburgh, as well as Havas PR Vietnam and Jakarta.
The new brand also has expansion plans to Japan and South America within 18 to 24 months.
The operation will be overseen by James Wright, global chairman of the Havas PR Global Collective and global CEO of Red Havas.
“While PR has always owned the earned and will continue to, now we must earn the owned in the merged media world,” said Wright. “That is the ambition of Red Havas.”
Yannick Bollore, CEO and chairman of Havas Group, added: “Red Havas is a new, transformational and unmatched micro-agency network that will help redefine PR and its value to clients.”