- Oracle Moat Integrates Directly Into Taboola
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 11, 2021
Oracle Moat Measurement's integration into Taboola Ads, which powers recommendations across t ...
- Google Sees Consumers Post 67% Of Reviews
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 28, 2021
Birdeye analyzed data from more than 60,000 businesses to understand the pandemic ...
- Firms Partner To Bring Style Suggestions To Triggered Emails
Email Marketing Daily, Ray Schultz - Wednesday, April 28, 2021
Stylitics and Cordial are combining their email and data capabilities to dri ...
- How Apple's $430B 5-Year U.S. Investment Affects Search, Recommendations, Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 26, 2021
Apple's revised plans to invest 20% more in the U.S. to bui ...
- Irish Ad Agency Rebrands To Enter U.S. Market As Optimization, Performance SaaS Specialist
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 12, 2021
We Are Bionic has rebranded to Optily after a decade of providi ...
- Microsoft Ad Suggestions Offers Auto-Apply
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 25, 2021
Microsoft Advertising users could begin seeing ad suggestions with auto-apply as ear ...
- Google Cloud Increases Momentum For Retail, Apps
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 21, 2021
Google is pushing services into its own cloud and others that suppo ...
- Google Creates Augmented Reality Beauty Experiences That Connect Customers, Brands
Performance Marketing Insider, Laurie Sullivan - Thursday, December 17, 2020
Augmented reality is behind Google's new beauty feature for mobile phones. L'Orea ...
- Ecommerce Sites Set Thanksgiving Day Record, Outperform 2019
Search & Performance Marketing Daily, Laurie Sullivan - Friday, November 27, 2020
Thanksgiving Day hit record consumer spending of $5.1 billion, up 21.5% year-on-ye ...
- Merkle: How Much Loyalty Customers Have Depends On Several Factors
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 2, 2020
Apple last week enabled a rating system that enables users to recomme ...
- Microsoft Updates Recommendations, Campaign-Level Associations
Around the Net in Search Marketing, Laurie Sullivan - Thursday, August 20, 2020
Those using Microsoft Advertising Editor gained access Wednesday to AI-powered recommendations a ...
- Internet Brands Inks Deal With AnyClip To Match Online Video With Content
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 17, 2020
Internet Brands will announce a video technology deal Monday with AnyClip ...
- Searchspring Buys 4-Tell, Boosts Ecommerce Personalization
Performance Marketing Insider, Laurie Sullivan - Wednesday, August 5, 2020
4-Tell brings brands such as Bob's Red Mill, Dakine and 2Modern. Searchspri ...
- Google Cloud Recommendation Engine Extends From Search To Ecommerce With Qubit
Search & Performance Marketing Daily, Laurie Sullivan - Friday, July 24, 2020
Bringing the same technology to ecommerce that underpins both YouTube and Goog ...
- Inside YouTube's Bias Recommendation Bubble
Performance Marketing Insider, Laurie Sullivan - Wednesday, July 15, 2020
The Mozilla-funded project TheirTube gives people an opportunity to experience what YouTu ...
- 'Wirecutter' Moves To 'NYT' Site
Publishers Daily, Sara Guaglione - Friday, May 29, 2020
The 'Wirecutter' site looks mostly the same and content will be hous ...
- Yelp Search Filter Identifies Local Businesses With Virtual Offerings
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 4, 2020
The home page will now surface customers' questions, and businesses now ha ...
- Google My Business Swings Up, Many Car Dealerships Open For Business
Performance Marketing Insider, Laurie Sullivan - Friday, April 24, 2020
In March, COVID-19 caused a sharp drop in businesses' GMB performance ...
- Pinterest Pushes Out New Ways To Shop From Search And Recommendations
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 7, 2020
Looking to help small businesses stay afloat, Pinterest on Tuesday announced n ...
- Google Shifts To Mobile-First Indexing For Entire Web
Performance Marketing Insider, Laurie Sullivan - Thursday, March 5, 2020
Google will crawl and index all sites using its mobile-first model ...
- What Is Rio SEO's Suggestion Engine?
Performance Marketing Insider, Laurie Sullivan - Wednesday, February 19, 2020
Rio SEO added a Suggestion Engine to its Local Manager platform. Don ...
- Ad-Tech Deals Rose 72% In 2019
Digital News Daily, Laurie Sullivan - Monday, February 10, 2020
Data from Results International shows consolidation of DSPs, DMPs and SSPs a ...
- Meredith Acquires 'Swearby,' Digital Recommendations Platform
Publishers Daily, Melynda Fuller - Thursday, January 9, 2020
Meredith just upped its ecommerce efforts. SwearBy works by providing a spa ...
- SharkNinja Analyzes Keywords In Reviews To Improve Customer Service, Reduce Costs
Performance Marketing Insider, Laurie Sullivan - Wednesday, September 11, 2019
SharkNinja marketers worked with Clarabridge to analyze keywords and identify unmet consum ...
- Physical Appearance Impacts Online Reviews, Cornell University Research Finds
Performance Marketing Insider, Laurie Sullivan - Friday, September 6, 2019
Attractive reviewers have more clout with online recommendations, Cornell University research find ...
- Google Now Recommends TV Shows, Movies Based On Data You Feed Its Algorithms
Performance Marketing Insider, Laurie Sullivan - Thursday, September 5, 2019
Google will now personalize TV and movie recommendations in search, and starti ...
- Bazaarvoice Acquires Influenster To Improve Product Reviews, UGC
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 28, 2019
Influenster's "product obsessed" community attracted Bazaarvoice. Its six million community members sha ...
- Google Maps, Discover, E-Commerce Could Contribute $5B To Alphabet FY20 Revenue, Analyst Predicts
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 27, 2019
Google Maps should contribute about $1.6 billion in 2020, with Discover ...
- Yelp Personalizes Local Queries And Results To Gain Lead On Google, Others
Performance Marketing Insider, Laurie Sullivan - Tuesday, August 27, 2019
Yelp launched a feature in its app on Tuesday that allows use ...