- erinMedia Settles Antitrust Suit With Nielsen, Terms Remain Confidential
MediaDailyNews, Joe Mandese - Monday, March 31, 2008
In an anticlimactic resolution to a high profile, and potentially sensational courtro ...
- GSD&M And Metaversatility Use Avatars for Virtual World Research
Online Media Daily, Tameka Kee - Monday, March 31, 2008
Virtual world marketing isn't just about setting up shop in-world or launchi ...
- Almost Two Thirds of Online Radio Listeners also Profiled on Social Sites
Research Brief, Jack Loechner - Monday, March 31, 2008
The annual "Infinite Dial 2008: Radio's Digital Platforms" by Arbitron and Edis ...
- Nielsen To Make 'Live-Plus 3' The Standard For Local TV Advertising Buys
MediaDailyNews, Joe Mandese - Friday, March 28, 2008
A top Nielsen executive Thursday told TV station executives that it h ...
- Nielsen Discloses Universe Glitch, Inflated Coverage Ratings For 20 Networks
MediaDailyNews, Joe Mandese - Friday, March 28, 2008
Nielsen Thursday began informing clients that it has been understating household covera ...
- The Troubled News Media
Research Brief, Jack Loechner - Friday, March 28, 2008
This fifth edition of the annual report "The State of the Ne ...
- Scarborough Weighs Expansion Into Mid-Tier Markets
MediaDailyNews, Erik Sass - Thursday, March 27, 2008
Scarborough Research is canvassing marketers and other clients to assess demand f ...
- Buying and Banking On-The-Go
Research Brief, Jack Loechner - Thursday, March 27, 2008
A new Harris Interactive study shows that one in four cellular pho ...
- Home Fragrances: Febreze Boosts Sweet Smell of Success
Marketing Daily, Karlene Lukovitz - Wednesday, March 26, 2008
[Research] Packaged Facts, which estimates the category's compound annual growth between 20 ...
- Wealthy Consumers Using Social Networks Online
Research Brief, Jack Loechner - Wednesday, March 26, 2008
According to The Luxury Institute's latest WealthSurvey, the participation of wealthy onli ...
- Quality? Who Cares? Shoppers Now Favor Price, Convenience
Marketing Daily, Sarah Mahoney - Tuesday, March 25, 2008
[Research] "Economic factors, such as gas prices and the housing market, a ...
- New Media Offers Cost Effective Alternative to Political Media Budgets
Research Brief, Jack Loechner - Tuesday, March 25, 2008
A recent analysis of BIGresearch's Simultaneous Media Survey of 15,727 participants sho ...
- Brand Advertising on Game Sites Performs Best With Women Over 45
Research Brief, Jack Loechner - Monday, March 24, 2008
According to a recent newsletter from Dynamic Logic, analysis from their MarketNo ...
- Corporate Branding Rankings: Microsoft Dives, L'Oreal Leaps
Marketing Daily, Karlene Lukovitz - Friday, March 21, 2008
[Research] "This drop is stunning," says CoreBrand's James Gregory of Microsoft. "Microsoft ...
- Minority Shopping Online Up In Numbers and Frequency
Research Brief, Jack Loechner - Friday, March 21, 2008
According to a new report from The Media Audit, Online shopping ...
- Younger Online News Consumers Are Not Newspaper Readers
Research Brief, Jack Loechner - Thursday, March 20, 2008
A new comScore study of the differences in online behavior among heav ...
- Marketers With Engaged Consumers Outperform Competition
Marketing Daily, Karl Greenberg - Wednesday, March 19, 2008
[Research] "Partly, it's based on expectation of customer: if you go ...
- Older Internet Users Feel Web Advertising and Content Not Relevant
Research Brief, Jack Loechner - Wednesday, March 19, 2008
A recent BurstMedia survey of more than 13,000 web users 18 yea ...
- Personalized Marketing Preferred; Execution Lagging
Research Brief, Jack Loechner - Tuesday, March 18, 2008
In 2006, the Chief Marketing Officer Council found over 26% of executiv ...
- Convenience Consumer Goods Packaging Seen As Dispensable
Research Brief, Jack Loechner - Monday, March 17, 2008
New research from The Nielsen Company shows that more than half ...
- Youth Fuels Online Video
Research Brief, Jack Loechner - Friday, March 14, 2008
According to new consumer research from Leichtman Research Group, 31% of adul ...
- TNS Combines U.S. Operations, Forms TNS Media
MediaDailyNews, - Thursday, March 13, 2008
TNS Wednesday announced a reorganization of its North American operations, forming ...
- Adweek Job Posting Reveals Cozy Relationship Between Nielsen And Trade Pub
MediaDailyNews, Joe Mandese - Thursday, March 13, 2008
The walls separating Nielsen's media and marketing research operations with those ...
- Two Thirds of Americans Dissatisfied With The Quality of Journalism
Research Brief, Jack Loechner - Thursday, March 13, 2008
A new WeMedia/Zogby Interactive poll shows that 67% of Americans believe tradition ...
- Nielsen, Charter Unveil Digital Set-Top Deal, Plan Commercialized Service
MediaDailyNews, - Wednesday, March 12, 2008
Nielsen this morning announced its first significant deal wit ha major cab ...
- Clients Call Nielsen's 'Live Test' DOA, Plea For Caution In TV/Internet Sample Plan
MediaDailyNews, Joe Mandese - Wednesday, March 12, 2008
What started out as a regularly scheduled meeting on Tuesday to upda ...
- Celebrities Top Politicians in News and Media Web Visits
Research Brief, Jack Loechner - Wednesday, March 12, 2008
Hitwise recently reported that The market share of U.S. visits to t ...
- Integrated Marketing The Trend, But Only Halfway There
Research Brief, Jack Loechner - Tuesday, March 11, 2008
According to new research by the Association of National Advertisers, in partnersh ...
- Marketers Bracing For Pricier Paid-Search Ads
Marketing Daily, Sarah Mahoney - Monday, March 10, 2008
[Research] "One of the things that surprises marketers, particularly those who ha ...
- ARF Taps New Research Chief, Suggests Shift From 'Engagement' To Brand Focus
MediaDailyNews, Joe Mandese - Monday, March 10, 2008
In a move that suggests a broader shift toward brand-focused research, t ...