- Job Market Improves, Remains 'Intense:' PR Up, Ad Agencies Down
MediaDailyNews, Joe Mandese - Friday, January 15, 2010
The media industry employment marketplace is beginning to improve, according to ...
- Study: Online Real Estate Advertising To Fall 4% in 2010
Online Media Daily, Mark Walsh - Thursday, January 14, 2010
Online suffered less than many other types of media in 2009 ...
- 2009 Top TV Ads
Research Brief, Jack Loechner - Friday, January 15, 2010
Ace Metrix, announcing the Ace Score top scoring television advertisements for 200 ...
- Get Rich? 70% Don't Think It's Possible
Marketing Daily, Sarah Mahoney - Wednesday, January 13, 2010
"The implications for the economy and the country are not good," sa ...
- L.L.Bean Still Tops In Customer Service
Marketing Daily, - Tuesday, January 12, 2010
The Freeport, Maine-based retailer once again landed in the No. 1 sp ...
- The Limits of Neuro-Marketing's Impact on Advertising Creativity
Online Media Daily, Bob Deutsch - Wednesday, January 13, 2010
As a cognitive anthropologist, who some 20 years ago traded backpack a ...
- A Peek Behind The Curtain; What Do Future Consumers Look Like
Research Brief, Jack Loechner - Wednesday, January 13, 2010
According to a summary report by Doug Anderson, SVP, Research & Developmen ...
- Media Insights Q&A With Raviv Knoller
TV Board, Charlene Weisler - Wednesday, January 13, 2010
Raviv Knoller is the CEO of AdsVantage, an international company that ...
- Report: African-Americans More Affluent, Suburban
Around the Net In Brand Marketing, Thom Forbes - Tuesday, January 12, 2010
A report commissioned by BET and based on U.S. Census Bureau dat ...
- Study: Few Credit Card Holders Use Benefits
Marketing Daily, - Monday, January 11, 2010
Although cardholders give positive marks to the concept of credit-card funded mercha ...
- QSRs Made Perception Gains On Casuals In '09
Marketing Daily, Karlene Lukovitz - Monday, January 11, 2010
BrandIndex SVP and global managing director Ted Marzilli notes that, while bo ...
- Skarzynski Resigns As Arbitron Chief, Replaced By Meredith's Kerr
MediaDailyNews, Joe Mandese - Monday, January 11, 2010
Michael Skarzynski has resigned as president-CEO of media audience measurement firm Arbitro ...
- Texting: It's Not Just For Children Anymore
Online Media Daily, John Capone - Monday, January 11, 2010
The stereotypes of the teenager whose thumbs are surgically attached to h ...
- More Targeted Ad Dollars Less Profitable
Research Brief, Jack Loechner - Tuesday, January 12, 2010
According to a new study from the MIT Sloan School of Managemen ...
- Search Engine Learns From People Interaction
SearchBlog, Laurie Sullivan - Tuesday, January 12, 2010
The goal to better understand what people seek on search engines h ...
- Yahoo Goes For P.H.D.
Around the Net In Online Marketing, Gavin O'Malley - Monday, January 11, 2010
Along with a costly and widely panned rebranding campaign, Yahoo is betti ...
- TNS: New Advertisers Sign For Super Bowl
Marketing Daily, David Goetzl - Monday, January 11, 2010
Even as some companies continue to return to the Super Bowl annuall ...
- Airlines Take A Hit, But Lots of Americans Still Planning Vacations
Research Brief, Jack Loechner - Monday, January 11, 2010
According to a recent Gallup Poll, while half of Americans foresee ...
- J.D. Power has New Car Guy In Chief
Marketing Daily, - Thursday, January 7, 2010
John Humphrey has been named the head of global automotive operations f ...
- Spanish Brand Ranking Reverberates In U.S.
Marketing Daily, Karl Greenberg - Thursday, January 7, 2010
"When you look at the Hispanic market in the U.S. it ...
- Trends and Insights On Web 3.0
Research Brief, Jack Loechner - Friday, January 8, 2010
Software applications provider ICON believes that the next generation of the we ...
- Based On Perception, Toyota Leads The Pack
Marketing Daily, Karl Greenberg - Thursday, January 7, 2010
The top 10 brands are Toyota, Ford, Honda, Chevrolet, Volvo, Mercedes-Benz, BM ...
- Nielsen Resumes National Client Meeting, Albeit A Consolidated One: Combines Media, Consumer Focus
MediaDailyNews, Joe Mandese - Thursday, January 7, 2010
In a sign that the economic health of the media industry m ...
- Smartphone Purchasing Behaviors Differ by Device
Research Brief, Jack Loechner - Thursday, January 7, 2010
According to the Compete quarterly Smartphone Intelligence survey, smartphone owners are mo ...
- No Evidence Of Sugar Addiction In People, Claims Professor
Around the Net In Brand Marketing, Thom Forbes - Wednesday, January 6, 2010
...
- Rentrak Signs Lin For Local TV Ratings
MediaDailyNews, - Wednesday, January 6, 2010
TV digital set-top data aggregator Rentrak continues to gain momentum with i ...
- Forrester: Smartphone U.S. Market Share Reaches 17%
Online Media Daily, Mark Walsh - Tuesday, January 5, 2010
Good news for Google today as it launches the Nexus One, i ...
- Just The Facts...
Research Brief, Jack Loechner - Wednesday, January 6, 2010
Apropos to the Consumer Electronics Show, but equally valuable as a benchma ...
- Research Predictions For 2010
TV Board, Charlene Weisler - Wednesday, January 6, 2010
Over the past year I have been interviewing prominent researchers in t ...
- Does The Notion Of 'Free' Bring Out Our Better Side?
Around the Net In Brand Marketing, Thom Forbes - Tuesday, January 5, 2010
Dan Ariely, a behavioral economist and author of
Predictably Irrational