- MarketShare To Integrate comScore Data
Online Media Daily, Gavin O'Malley - Wednesday, January 12, 2011
comScore today is expected to announce a partnership with fellow market resear ...
- Internet Pushes TV For News
Research Brief, Jack Loechner - Wednesday, January 12, 2011
The national survey by the Pew Research Center for the People &am ...
- Social Gaming Revenues Will Top $1B in 2011, With More from Ads
The Social Graf, Erik Sass - Wednesday, January 12, 2011
They may be casual, but social games are serious business, according ...
- U.S. Ad Expenditures Grow Paced by Political TV
Research Brief, Jack Loechner - Tuesday, January 11, 2011
According to data by Kantar Media, total advertising expenditures in the fir ...
- Math of Khan: Facebook Is Coming for Google
The Social Graf, Erik Sass - Tuesday, January 11, 2011
Although I have expressed skepticism about the threat posed by Facebook ...
- 2010 EHoliday Spending Wrap
Research Brief, Jack Loechner - Monday, January 10, 2011
According to comScore, retail e-commerce spending for the entire November - Decemb ...
- Facebook World? Well, Sort Of
The Social Graf, Erik Sass - Monday, January 10, 2011
Previously I wrote about Facebook being the first truly global medium, ...
- Report: Telecom Soaring On Mobile Surge
Around the Net In Online Marketing, Gavin O'Malley - Friday, January 7, 2011
Gartner has raised its global IT spending forecast to $3.6 trillion ...
- Why You Should Care About CES, From An Agency's Perspective
MediaDailyNews, Joe Mandese - Friday, January 7, 2011
Throughout the week, MediaPost publications, including MediaDailyNews, have been covering news fr ...
- Study: Mobile Ad Metrics Still Outpace Online
Online Media Daily, Mark Walsh - Thursday, January 6, 2011
Mobile advertising continues to perform well compared to online advertising, according ...
- Generational Disparities in Internet Use
Research Brief, Jack Loechner - Friday, January 7, 2011
A new Pew Research study notes that there are still notable differenc ...
- Ford Up, Toyota Down In New Perception Survey
Marketing Daily, Karl Greenberg - Wednesday, January 5, 2011
Jeff Bartlett, online editor for autos at Consumer Reports, explains that ...
- Survey: Shoppers Reeled In Holiday Spending
Marketing Daily, Tanya Gazdik - Wednesday, January 5, 2011
"Shoppers are warily putting their toes back into the retail waters," Phil ...
- Report: Paid Search Drove December Etail
Online Media Daily, Laurie Sullivan - Wednesday, January 5, 2011
Online sales driven only by paid-search ads got a boost in Decembe ...
- Another Day Older And Falling Behind
Research Brief, Jack Loechner - Thursday, January 6, 2011
A new analysis by Aon Hewitt reveals that Generation Y workers (tho ...
- ANA: Multicultural Digital Investment Increasing
Marketing Daily, Karlene Lukovitz - Tuesday, January 4, 2011
More than half (56%) of marketers responding to a recent online surv ...
- Survey Finds Upswing In The Way Men Dress
Marketing Daily, Sarah Mahoney - Tuesday, January 4, 2011
When it comes to men, it's okay to judge a book ...
- Stipp Joins Advertising Research Foundation
MediaDailyNews, David Goetzl - Tuesday, January 4, 2011
Longtime NBC Universal executive Horst Stipp, who worked on cross-platform and product-placeme ...
- ARF Appointments Signal Emphasis On Media Vs. Marketing
MediaDailyNews, Joe Mandese - Wednesday, January 5, 2011
The Advertising Research Foundation Tuesday tapped another long-time media research executive ...
- Forrester: In 2011, Digital Marketers Become Central In 'Hub-And-Spoke' Media Model
Online Media Daily, Gavin O'Malley - Tuesday, January 4, 2011
What do interactive marketers have planned for 2011? Well, with cash ...
- Organization Influence on Email Marketing Effectiveness
Research Brief, Jack Loechner - Wednesday, January 5, 2011
MarketingSherpa has conducted new research and comprehensively rewritten the 2011 Email Marketi ...
- 'Consumer Reports' Won't Recommend 3 Brands
Marketing Daily, Karl Greenberg - Tuesday, January 4, 2011
Consumer Reports has some dour news for Ford's Edge and sibling Linco ...
- Staples: Workers Manage Love Via Technology
Marketing Daily, Sarah Mahoney - Monday, January 3, 2011
The latest survey from Staples says that 60% of small-business owners adm ...
- Study: Hispanics Are Ideal Online Consumers
Marketing Daily, Karl Greenberg - Monday, January 3, 2011
Regardless of whether marketing is in-language or not, if it's relevant ...
- NPD: People Want Internet-Connected TVs
Marketing Daily, Aaron Baar - Monday, January 3, 2011
"What we've seen is a large array of content become available f ...
- Synovate, Duke Team Up For Shopper Insights
Marketing Daily, - Monday, January 3, 2011
Duke University and Synovate, the market research arm of Aegis, say th ...
- 'Long Tail' Advertisers Are Back, U.S. Ad Expansion Reaches '03 Levels
MediaDailyNews, Joe Mandese - Tuesday, January 4, 2011
Ad spending in the media tracked by Kantar Media expanded 8.7% duri ...
- Food Advertising 2.0: A Guide to Engaging Consumers Based On Their Values, Beliefs and Attitudes
Online Media Daily, Bryan Gernert - Tuesday, January 4, 2011
With so much focus on obesity, sugar and salt consumption, soda tax ...
- Environmental Friendliness Can Be Monitized
Research Brief, Jack Loechner - Tuesday, January 4, 2011
A national Capstrat-Public Policy Polling survey found that 59% of consumers consid ...
- Study: Americans Eager For 2011 Workouts
Marketing Daily, Sarah Mahoney - Monday, January 3, 2011
While marketers can always count on vows to "exercise more" to ...