- Media Buyers To Wall Street: Demand Is Soaring, Upfront Will Be Strong, Especially For Cable
MediaDailyNews, Joe Mandese - Friday, January 21, 2011
Demand for all media, but especially big, national media outlets like t ...
- Household Media Review
Research Brief, Jack Loechner - Friday, January 21, 2011
Acccording to new data from The Nielsen Company, State of the Med ...
- Is Android's Base More Loyal Than Apple's?
Around the Net In Online Marketing, Gavin O'Malley - Thursday, January 20, 2011
Apple consumers are known for being seriously brand loyal. However, a n ...
- Planning System Puts Eyes On OOH, Makes Medium More Granular, Accountable
MediaDailyNews, Joe Mandese - Thursday, January 20, 2011
At a time when the eyes of many advertisers and agencies a ...
- Mobile Shopping Growing Dramatically
Research Brief, Jack Loechner - Thursday, January 20, 2011
According to a new study from ForeSee Results, the US edition ...
- Deloitte: PCs Taking Back Seat To Gadgets
Around the Net In Online Marketing, Gavin O'Malley - Wednesday, January 19, 2011
Supporting similar findings, Deloitte said this week that companies will buy mo ...
- What's Twitter's Geo Info Worth?
Around the Net In Online Marketing, Gavin O'Malley - Wednesday, January 19, 2011
So, how much faith should marketers put in a Twitter user's self-report ...
- KBB: Things Could Have Been Worse For Toyota
Marketing Daily, Karl Greenberg - Tuesday, January 18, 2011
"Our sense is they came out pretty well in that it cou ...
- Study Finds That Mall Shoppers Love Faces
Marketing Daily, Sarah Mahoney - Tuesday, January 18, 2011
Turns out that while consumers find lots of advertising annoying, they actual ...
- German Study: Tobacco Marketing Lures Teens
Marketing Daily, Tanya Gazdik - Tuesday, January 18, 2011
"Our results support the notion of a content-related effect of cigarette advertisemen ...
- Agencies: Demand For Digital Media Services Wanes For First Time, Mobile Fails To Live Up To Hype
Online Media Daily, Joe Mandese - Wednesday, January 19, 2011
In a surprising development, demand for digital media and advertising services appea ...
- Business Development and Marketing A Priority For Small Business
Research Brief, Jack Loechner - Wednesday, January 19, 2011
An overwhelming majority of small business owners plan to spend money ...
- Shoppers More Information-Savvy Than Store Associates
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, January 18, 2011
Over half of retail associates said online shopping tools made shoppers bett ...
- For Movie Rentals, Kiosks Claim Top Spot From Retail
Marketing Daily, - Monday, January 17, 2011
Year over year, the Port Washington, N.Y.-based market research company says Kio ...
- Media Buyers To Wall Street: Online Will Be Up 11% in '11, Mobile To Break Billion Mark
Online Media Daily, Joe Mandese - Tuesday, January 18, 2011
Online media buyers expect their budgets to expand 11% during 2011, accordi ...
- Women Have Different Expectations Using Retail Social Media
Research Brief, Jack Loechner - Tuesday, January 18, 2011
According to a new Empathica study, reported by Richard H. Levey, m ...
- Experian Buys Techlightenment
Around the Net In Online Marketing, Gavin O'Malley - Monday, January 17, 2011
Information services giant Experian has acquired a majority stake in Techlightenment, whi ...
- Poll: Weddings Get More Social
Marketing Daily, - Friday, January 14, 2011
In its fifth annual "What's on Brides' Minds" survey, David's Bridal repor ...
- Consumers Plan to Spend More, Save Less, Pay Debts
Research Brief, Jack Loechner - Monday, January 17, 2011
According to the latest American Express Spending & Saving Tracker, more th ...
- Gen Y Changing Alcoholic Beverages Marketplace
Marketing Daily, Karlene Lukovitz - Thursday, January 13, 2011
These consumers will make up fully 40% of Americans 21 and old ...
- Cost Cutting, Inventory Rejiggering Boosts Profit
Marketing Daily, - Thursday, January 13, 2011
The 2011 Global Powers of Retailing report from Deloitte Touche Tohmatsu Limit ...
- Nielsen Delays Plan To Add Duplicate Viewing To 'Currency,' Extended Screen Ratings Remain On Schedule
MediaDailyNews, Joe Mandese - Friday, January 14, 2011
Nielsen Thursday said it is delaying a plan to add duplicate viewi ...
- TV Behavioral Targeting Platform Simulmedia Taps Artificial Intelligence Developer
MediaDailyNews, Joe Mandese - Thursday, January 13, 2011
Simulmedia, the "targeted advertising television company" founded by online behavioral targeting pione ...
- comScore: How Verizon iPhone Could Shake Things Up
Online Media Daily, Mark Walsh - Thursday, January 13, 2011
Weighing in on the coming of the Verizon iPhone, comScore Thursday releas ...
- Voice Of The Consumer Still In The Woods
Research Brief, Jack Loechner - Friday, January 14, 2011
A new study by MarketTools revealed that 94% of companies do n ...
- Study: Celebs (Except Oprah) Ineffective In Ads
Marketing Daily, Tanya Gazdik - Thursday, January 13, 2011
The takeaway for marketers is to "think twice," says Peter Daboll, C ...
- Subway, Domino's Lead 2010 Foodservice Buzz
Marketing Daily, Karlene Lukovitz - Wednesday, January 12, 2011
Subway led the list of restaurant brands with the highest 2010 scor ...
- Twice As Many Optimists As Pessimists Going Into 2011
Research Brief, Jack Loechner - Thursday, January 13, 2011
According to results of a new Gallup poll, twice as many America ...
- ANA: Accountability Heads List Of Top Issues
Marketing Daily, Karlene Lukovitz - Tuesday, January 11, 2011
"The level of media proliferation has taken everyone by storm," president/CEO B ...
- Marketers Must Tend Multiple 'Digital Gardens'
Marketing Daily, Tanya Gazdik - Wednesday, January 12, 2011
Millward Brown's Futures Group has identified a slew of digital trends f ...