Yet 47% of respondents said sustainability and environmental friendliness are "rarely" or "never" mentioned in their employers' communications. Only 20% of respondents said sustainability was "frequently" mentioned.
Environmentally Friendly and Sustainable
I am willing to pay "a little" or "significantly" more for a product that is environmentally friendly
Sustainability is "rarely" or "never" mentioned in employer communications
Source: Capstrat, December 2010
These survey results are in line with a 2009 Capstrat poll in which 54% of respondents cited sustainability as "very important" in their buying decisions and fifty-nine% said they would pay "a little" to "significantly" more for a product that was environmentally friendly. In that poll, 46% of respondents said sustainability was "rarely" or "never" mentioned in their companies' communications.
Capstrat CEO Ken Eudy says, "... companies with a genuine commitment to the environment are missing a huge opportunity to promote this orientation... even with their own employees... communicate what they are doing to protect the environment... "
Other notable findings include:
The polling industry is evolving into automated telephone surveys (IVR) and internet polling. An analysis by the Wall Street Journal of swing state polls in the 2008 presidential campaign concluded that Public Policy Polling was among the two most accurate survey firms, reports the analysis.
To view complete survey results (PDF), visit www.PublicPolicyPolling.com, or the original release here.