- Consumers Rate Retail, Dining Brands' Social Skills
Marketing Daily, Karlene Lukovitz - Monday, June 25, 2012
A new survey finds that consumers rate Target, Safeway, Subway, Best Bu ...
- GM Gets Best-Ever J.D. Power IQS Score
Marketing Daily, Karl Greenberg - Friday, June 22, 2012
Each of General Motors' four U.S. brands earned a segment award ...
- Email Open Rates Up; Still Cost Effective Communicator
Research Brief, Jack Loechner - Monday, June 25, 2012
According to a new report from Epsilon and the Direct Marketing Association ...
- What Teens Like Better Than Facebook
Around the Net In Brand Marketing, Karl Greenberg - Friday, June 22, 2012
Facebook appears to have competition for teens' attention, and they're drifting ...
- Packaging: Are Consumers Satisfied?
Marketing Daily, Karlene Lukovitz - Thursday, June 21, 2012
Few express overall dissatisfaction with food and beverage packaging. At the sa ...
- Auto Quality Improves, Except For Telematics
Marketing Daily, Karl Greenberg - Thursday, June 21, 2012
Automakers are fighting tooth and nail to be leaders in in-vehicle entertainmen ...
- CPG Shopper Based Analytics Delivers Nearly Triple Ad Investment
Research Brief, Jack Loechner - Friday, June 22, 2012
According to research from Nielsen Catalina Solutions, consumer packaged goods (CPG) bran ...
- Study: Women Crazy for Multi-tasking Makeup
Marketing Daily, Sarah Mahoney - Wednesday, June 20, 2012
Women are craving products that can practically tap dance while singing "A ...
- Who's In Charge of Communications With Customers?
Research Brief, Jack Loechner - Thursday, June 21, 2012
According to the Genesys release of its Getting Closer to the Custom ...
- Most Companies Failing to Integrate Social Media
The Social Graf, Erik Sass - Thursday, June 21, 2012
Most big companies around the world are using social media for ...
- Papa John's, Red Lobster Lead Satisfaction Rankings
Marketing Daily, Karlene Lukovitz - Tuesday, June 19, 2012
QSR chains' overall satisfaction score rose 1.3%, to 80, even as full-servi ...
- Study: Walmart Clobbers Amazon On Price
Marketing Daily, Sarah Mahoney - Tuesday, June 19, 2012
Not only do prices at Walmart Supercenters beat out its own W ...
- Mobile Search Set To Fuel Call-Based Ads
Online Media Daily, Laurie Sullivan - Tuesday, June 19, 2012
Businesses spent $132.8 billion in the U.S. last year on local a ...
- Tablets Gain Mobile Video Viewers
Research Brief, Jack Loechner - Wednesday, June 20, 2012
According to a new comScore release on insights into the U.S. tabl ...
- GMA/PwC Report: 'Demand Chain' Driving CPG Growth
Marketing Daily, Karlene Lukovitz - Tuesday, June 19, 2012
Having more or less maximized returns from the supply chain, top-performing foo ...
- Effies: Unilever, McDonald's 'Most Effective'
Marketing Daily, Karl Greenberg - Tuesday, June 19, 2012
Unilever won big in Cannes, grabbing the most-effective advertiser title in t ...
- Americans Show Significant Shift In Perception of Chinese Brands
Research Brief, Jack Loechner - Wednesday, June 20, 2012
Li-Ning, a Chinese athletic footwear and apparel company founded by Chinese Olymp ...
- Luxury Category Is Mixed Bag Of Numbers
Marketing Daily, Karl Greenberg - Friday, June 15, 2012
Kantar Media Compete, with an assist from Autodata, says Mercedes led t ...
- It's Not All About Size
Research Brief, Jack Loechner - Monday, June 18, 2012
According MobileSTAT from Jumptap, screen size doesn't always matter when it com ...
- Social Media Can Predict Box Office Hits
The Social Graf, Erik Sass - Monday, June 18, 2012
In addition to connecting people and (maybe) serving as an advertising platfor ...
- KISSInsights Goes To CatchFree
Around the Net in Search Marketing, Laurie Sullivan - Friday, June 15, 2012
KISSmetrics said Friday the company sold KISSinsights to CatchFree. The company describes KISSinsigh ...
- Democrats, Republicans Agree: Coke Is It
Marketing Daily, Tanya Gazdik - Thursday, June 14, 2012
It's no shocker that Republicans and Democrats don't see eye to e ...
- Report: Digital Dads Versus Just Dads
Marketing Daily, Karl Greenberg - Thursday, June 14, 2012
Earlier this week, we looked at how dads differ from moms wh ...
- Shoppers Talk, But Doubt Stores Listen
Marketing Daily, Sarah Mahoney - Thursday, June 14, 2012
A new survey shows that while 85% of shoppers say they provi ...
- Mobile Gaming No Longer Niche
Marketing Daily, Aaron Baar - Thursday, June 14, 2012
Nearly one out of every 10 new gamers came to the platfo ...
- Improve Odds Of A Returned Sales Call
Research Brief, Jack Loechner - Friday, June 15, 2012
The results of a new study presented in the Value of Connectio ...
- Olympics To Serve As Digital Media Lab For Intersperience
Around the Net In OMD Europe, Nina Lentini - Thursday, June 14, 2012
Intersperience is launching an ethnographic study of how digital media is us ...
- M&M's, Subway Lead Dads' Best-Perceived Brands
Marketing Daily, Karlene Lukovitz - Wednesday, June 13, 2012
While dad probably wouldn't mind getting the keys to a new Porsc ...
- People Frustrated With Online Smartphone 'Fixes'
Marketing Daily, Aaron Baar - Wednesday, June 13, 2012
According to a survey of U.S. consumers by WDS, 75% of tho ...
- JetBlue, Alaska Airlines Top Airlines
Marketing Daily, Tanya Gazdik - Wednesday, June 13, 2012
JetBlue Airways and Alaska Airlines lead their respective segments in customer satisfacti ...