- Online Video's Everywhere
Research Brief, Jack Loechner - Thursday, June 14, 2012
According to the Q1 Global Video Index Report from Ooyala, Long-form conten ...
- Facebook Consultant Says Ads Work
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, June 13, 2012
Marketing on Facebook influences consumer behavior and leads to increased purchases f ...
- Mobile Spend Surges Along With Smartphone Use
Around the Net In OMD Europe, Nina Lentini - Tuesday, June 12, 2012
By 2016, 46% of money spent on accessing the web will ...
- The Original Social Network
Engage:Affluent, Scott Marden - Wednesday, June 13, 2012
Advertisers are starting to question the use of social networking sites su ...
- In Supermarkets, Dads Now Top Shoppers
Marketing Daily, Sarah Mahoney - Tuesday, June 12, 2012
If food marketers just heard a crash in Aisle 3, it m ...
- Dads Less Wary Of Technology In Media
Marketing Daily, Karl Greenberg - Tuesday, June 12, 2012
While 75% of moms versus 64% of dads believed that technology h ...
- Social Business Important And Becoming More Important
Research Brief, Jack Loechner - Wednesday, June 13, 2012
According to a new study from MIT/Sloan and Deloitte, the 2012 Soci ...
- Research Looking For Flawed Voice Models
SearchBlog, Laurie Sullivan - Wednesday, June 13, 2012
Failures in search are not always apparent, but some related to voi ...
- The Web's Hot in Europe
Research Brief, Jack Loechner - Tuesday, June 12, 2012
According to the IAB Europe study from Mediascope Europe, 426.9 million Europea ...
- Facebook Ads Do So Work, Says Facebook
The Social Graf, Erik Sass - Tuesday, June 12, 2012
Following a moderately disastrous IPO and amid heightened skepticism about the effica ...
- Clean Websites Deliver Higher Ad Recall
Around the Net In OMD Europe, Nina Lentini - Sunday, June 10, 2012
New research from Say Media and IPG Media also finds they deliv ...
- Brand Match Calculates Consumer Preferences, Product 'Attraction'
MediaDailyNews, Erik Sass - Friday, June 8, 2012
What do the Chicago Bulls, Macy's, Red Lobster, Ralph Lauren and "T ...
- Discovery: Brands Should Aim At Social Influencers
Online Media Daily, Mark Walsh - Friday, June 8, 2012
In keeping with its focus on social media, the cable giant h ...
- Mobile Shopping For A Car
Research Brief, Jack Loechner - Monday, June 11, 2012
According to the latest MAG research, 50% of respondents expressed interest ...
- Starcom MediaVest Licenses USA TouchPoints
MediaDailyNews, Joe Mandese - Friday, June 8, 2012
The Media Behavior Institute this morning announced that Publicis' Starcom MediaVest Gro ...
- VivaKi Rolls Out Method For Serving Online Ads Based On TV Viewing
MediaDailyNews, Joe Mandese - Friday, June 8, 2012
Publicis' VivaKi has begun rolling out a new tool for targeting onli ...
- US Top Digital Out-Of-Home Market in 28 Countries
Research Brief, Jack Loechner - Friday, June 8, 2012
According to the Global Digital Out-of-Home Media Forecast 2012-2016, by PQMedia, tot ...
- People Aren't Totally Crazy, Don't Want Social Media in Cars
The Social Graf, Erik Sass - Friday, June 8, 2012
While concerns about the decline of civilization are probably still warranted, ...
- Gaming No Longer Niche Entertainment
Marketing Daily, Aaron Baar - Wednesday, June 6, 2012
One of the biggest areas for gaming growth has been in t ...
- Mobile Advertising Hit $5.3 Billion In 2011
Online Media Daily, Mark Walsh - Wednesday, June 6, 2012
Looking beyond U.S. borders, the IAB issued a new report today estimati ...
- Say Says 'Clean' Web Pages Better Than Ones Cluttered With Ads, Proves It With IPG Lab Test
Online Media Daily, Joe Mandese - Thursday, June 7, 2012
In a not so surprising finding, SAY Media this morning released resul ...
- Campaigns On Facebook Vary To Assure Earned Media
Research Brief, Jack Loechner - Thursday, June 7, 2012
According to a recent Wildfire analysis of over 10,000 social media campaig ...
- Brand Licensing Regaining Its Breath
Marketing Daily, Karl Greenberg - Tuesday, June 5, 2012
Sales of licensed products are heading up for the first time ...
- Solve Media Replaces CAPTCHA With Brand Tags
Online Media Daily, Gavin O'Malley - Tuesday, June 5, 2012
Although they are a practical security tool, CAPTCHAs have long been t ...
- Franchised Shoppers Kick Start New CPG Product Introductions
Research Brief, Jack Loechner - Wednesday, June 6, 2012
Purchase-based targeting for new product launches show that extremely small concentrations ...
- Internet Users Make 1 Of 3 Purchases Online
Around the Net In OMD Europe, Nina Lentini - Monday, June 4, 2012
IAB (Interactive Advertising Bureau) Europe's latest Mediascope Europe study shows that ...
- ROI Important For National Brands At Local Ad Level
Research Brief, Jack Loechner - Tuesday, June 5, 2012
The Marketing team at Balihoo recently concluded a study of marketing professiona ...
- How Digital Impacts Local Neighborhood Searches
SearchBlog, Laurie Sullivan - Tuesday, June 5, 2012
Perception counts for both world and local views. The Internet gave consume ...
- Summer Travelers Will Use Credit Rewards
Around the Net In Brand Marketing, Karl Greenberg - Monday, June 4, 2012
During this summer travel season, more Americans will use credit card rewar ...
- Black American Consumers Are Powerful Digital Users
Research Brief, Jack Loechner - Monday, June 4, 2012
According to Marketing Charts, and Nielsen's latest Cross-Platform Report, Black Americans a ...