- Mobile Click Fraud
Research Brief, Jack Loechner - Friday, September 21, 2012
According to a new study by Trademob, online click fraud is ...
- Is Your Brand Ready For Men Who Want To Live 'Medium'?
Engage:Men, - Thursday, September 20, 2012
Earlier this year, I was sitting down with an agency that represen ...
- The Richer You Are, The More You Read Print
Marketing Daily, Karl Greenberg - Wednesday, September 19, 2012
Should marketers of luxury products be doing more print advertising? It couldn ...
- Stores Bullish On Santa: Predict 4.5% Gain
Marketing Daily, Sarah Mahoney - Wednesday, September 19, 2012
Stores are increasingly optimistic that consumers will spread plenty of holiday che ...
- HP's Autonomy Shows Braun How To Improve Search Campaigns
SearchBlog, Laurie Sullivan - Thursday, September 20, 2012
Adobe, IBM and Hewlett-Packard have stepped up efforts to support smaller companie ...
- Affluents' Hunger for Media Content Continues to Grow
Engage:Affluent, Stephen Kraus - Wednesday, September 19, 2012
Today we released the 2012 Mendelsohn Affluent Survey, marking our 36th consecuti ...
- The New Digital Role in Shopping
Research Brief, Jack Loechner - Wednesday, September 19, 2012
According to a new study by Ryan Partnership, branded shopping apps a ...
- Searches On Engines Declining - Temporary Or Permanent?
SearchBlog, Laurie Sullivan - Wednesday, September 19, 2012
Experian Hitwise and comScore data identify a decline in year-on-year searches ...
- U.K. Journos on Social Media: Meh
The Social Graf, Erik Sass - Wednesday, September 19, 2012
Social media is supposed to be revolutionizing journalism, but British journalists don ...
- Toys R Us, Walmart Rev Toy Engines
Marketing Daily, Sarah Mahoney - Monday, September 17, 2012
As the holiday season gets closer, both Toys R Us and Walma ...
- Social, Mobile Soar In Back-To-School Finale
Marketing Daily, Sarah Mahoney - Tuesday, September 18, 2012
As merchants sift through their back-to-school receipts, it looks like the season ...
- Multiple Digital Platforms Boost TV Viewing
Research Brief, Jack Loechner - Tuesday, September 18, 2012
According to new research from Avid and Ovum, says George Winslow ...
- Millennial Men, Women Respond Differently To Ads
Marketing Daily, Karl Greenberg - Friday, September 14, 2012
If Millennial men and women are from Mars and Venus, the latt ...
- Q&A: Why Brands Still Shun Big Women
Marketing Daily, Sarah Mahoney - Friday, September 14, 2012
NPD Group reports that while two-thirds of women 13 and older descri ...
- Goblins 'n Stuff
Research Brief, Jack Loechner - Monday, September 17, 2012
With Fall around the corner, and WalMart doing Great Pumpkin setups, here ...
- That's Progress! More Fake Reviews Coming
The Social Graf, Erik Sass - Monday, September 17, 2012
It can't have been long after the first cavemen offered up grun ...
- Power: People Are Pleased With Tablet Experience
Marketing Daily, Aaron Baar - Thursday, September 13, 2012
"The form factors, features and portability are really important and [are] what ...
- 'Made in the USA' Matters In China, Too
Marketing Daily, Karl Greenberg - Thursday, September 13, 2012
There may not be a lot of products wearing "Made in t ...
- Virtual Meeting Technology Can Save Corporate Meeting Costs
Research Brief, Jack Loechner - Friday, September 14, 2012
According to the findings of the "2012 Meetings Industry Pulse Indicator" fr ...
- Business Elite Consumes Media 'On The Go'
Around the Net In OMD Europe, Nina Lentini - Wednesday, September 12, 2012
Seventy percent of smartphone owners and 78% of tablet owners among Europe ...
- College Student Discretionary Spend Way Up
Marketing Daily, Karl Greenberg - Wednesday, September 12, 2012
For marketers, the good news is the college kids are confident, wi ...
- Sanofi Pasteur Enlists Chris O'Donnell
Marketing Daily, Tanya Gazdik - Thursday, September 13, 2012
Sanofi Pasteur has hired actor Chris O'Donnell to spread the word abo ...
- Search Retargeting to Conquest Competitor's Customers
Research Brief, Jack Loechner - Thursday, September 13, 2012
According to Chango's new "Search Retargeting Barometer, Q3 2012," search Retargeting' ...
- Publishers Struggle To Match Readership Growth With Revenue
Around the Net In OMD Europe, Nina Lentini - Tuesday, September 11, 2012
More people read newspapers worldwide than ever before thanks to online ...
- Green Cleaning Products Expand Reach
Marketing Daily, Tanya Gazdik - Tuesday, September 11, 2012
Retail sales of green cleaning products totaled $640 million in 2011, ...
- Marketers' Challenge: Finding The Right Social Network
Online Media Daily, Gavin O'Malley - Tuesday, September 11, 2012
Different social networks lend themselves to different strategic objectives. Deciding which marketi ...
- Top Corps Blog And Tweet
Research Brief, Jack Loechner - Wednesday, September 12, 2012
According to the University of Massachusetts Dartmouth Center for Marketing Research, whi ...
- Mintel Finds Ice Cream Sales Heating Up
Marketing Daily, Karlene Lukovitz - Monday, September 10, 2012
One reason that the category has struggled is that, next to flavo ...
- Edelman Strengthens Focus On Digital, Mobile
Raw, Laurie Sullivan - Tuesday, September 11, 2012
Brad Mays and Tim Hayden have joined Edelman to strengthen the company ...
- TV Advertising To Students Most Effective; Email Best Reach
Research Brief, Jack Loechner - Tuesday, September 11, 2012
According to a proprietary 2012 College Marketing Report from the Barnes &am ...