- Facebook Leads Social Ad Effectiveness, But There's Room For Improvement
The Social Graf, Erik Sass - Tuesday, October 20, 2015
Facebook scores highest in advertising effectiveness among the leading social media platform ...
- Data Analytics Ups ROI For Email Marketers
Email Marketing Daily, Jess Nelson - Friday, October 16, 2015
Incorporating data analytics into your email marketing campaigns is one of t ...
- Mobile Researcher NinthDecimal Strikes Location-Based TiVo Deal
MediaDailyNews, Wayne Friedman - Friday, October 16, 2015
NinthDecimal has entered a partnership with TiVo to determine whether exposure ...
- Half of Viewers Under 32 Won't Pay for TV In 10 Years
Research Brief, Jack Loechner - Monday, October 19, 2015
According to the Forrester Research report, Young TV Cord-Nevers Have Arrived A ...
- 64% of Consumers Confident in Controlling Security in Connected Devices
Connected Thinking, Chuck Martin - Thursday, October 15, 2015
Most consumers are confident they can manage security around their connected device ...
- Hispanic Consumers Continue To Grow In Importance
Marketing Daily, Tanya Gazdik - Friday, October 16, 2015
Marketers trying to reach Hispanic Millennials should not discount the influence ...
- Mobile Streams At Midnight
Research Brief, Jack Loechner - Friday, October 16, 2015
According to data from TubeMogul and Freewheel, summarized by EMarketer, digital vid ...
- Loyalty Powers Email Marketing ROI
Email Marketing Daily, Jess Nelson - Wednesday, October 14, 2015
Email marketers can learn three key lessons about loyalty programs from GameStop ...
- Browser Or Application: Consumer Preferences
Research Brief, Jack Loechner - Thursday, October 15, 2015
According to The New Mobile Mantra, a study from Millward Brown report ...
- Four In Five Will Increase Social Spend, But Nearly Half Can't Measure ROI
Around the Net In MAD London, Sean Hargrave - Wednesday, October 14, 2015
Four out of five advertisers and marketers plan to increase their u ...
- New Index Shows Link Between Brand Purpose And Sales Growth
Around the Net In MAD London, Sean Hargrave - Wednesday, October 14, 2015
Brands such as Unilever see demonstrable sales growth from socially and environmental ...
- Why Ad Blocking Is Good News For Meerkat And Periscope
MAD London, Jason Mander - Wednesday, October 14, 2015
They're niche names at the moment but there is significant momentum behi ...
- Study Finds Online Groceries Not Just For Gen Y
Marketing Daily, Sarah Mahoney - Wednesday, October 14, 2015
While much of the gains are coming from predictable segments, consulting fi ...
- Online Channel Is Key For CE Shoppers
Marketing Daily, Aaron Baar - Tuesday, October 13, 2015
"Consumer electronics is clearly a heavily researched category," Elizabeth Jackson, CMO ...
- Holiday Shoppers Head to Store, Phones in Hand
MobileShopTalk, Chuck Martin - Wednesday, October 14, 2015
It looks like holiday shopping by mobile phone will be bigger th ...
- Brands Must Provide The Whole Magillah
Research Brief, Jack Loechner - Wednesday, October 14, 2015
According to a new BrandShop study, Ecommerce, as a segment of t ...
- IAB Moves Into The Neighborhood, Releases Guidelines For Local Advertising
SearchBlog, Laurie Sullivan - Wednesday, October 14, 2015
Locally targeted campaigns can make or break online strategies through digital interactio ...
- How Much Can Brands Benefit From 'No Artificial Ingredients'?
Marketing Daily, Karlene Lukovitz - Tuesday, October 13, 2015
For the rapidly growing number of food and beverage brands that a ...
- Takeda Enlists Actress For Weight Loss Drug
Marketing Daily, Tanya Gazdik - Tuesday, October 13, 2015
Takeda Pharmaceuticals U.S.A., Inc. has enlisted actress Sara Rue in a campai ...
- Do You Trust The Media?
Research Brief, Jack Loechner - Tuesday, October 13, 2015
According to a new Gallup Poll, reported by Rebecca Riffkin, only fo ...
- 70% of Fastest Growing Retailers See Beacons As High Value
Connected Thinking, Chuck Martin - Monday, October 12, 2015
The majority of successful retailers expect the Internet of Things to drastical ...
- Memorable Logos Drive Brand Affinity
Marketing Daily, Karl Greenberg - Friday, October 9, 2015
The "Logos Now" study looks at how consumers perceive logo styles a ...
- Digital Tech, Social Connections Dominate Loyalty Index
Marketing Daily, Aaron Baar - Monday, October 12, 2015
"Digital technology and digital outreach and anything that facilitates that," says Bra ...
- Deals Start Early For The Holidays
Research Brief, Jack Loechner - Monday, October 12, 2015
Michael Jones, senior vice president,RetailMeNot, says "... there is a growing percepti ...
- Google Makes Investment In German AI Research Center
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 9, 2015
Google, through its division in Germany, has made an investment acquiring ...
- Coca-Cola Has Spent 'Millions' On Countering Obesity Link
Around the Net In MAD London, Sean Hargrave - Friday, October 9, 2015
Coca-Cola has poured millions of pounds into British scientific research and healthy-eati ...
- Advertisers Expect To Spend More On Advanced TV
MediaDailyNews, Wayne Friedman - Thursday, October 8, 2015
A majority of advertisers already use some form of advanced TV ...
- The Best Technology Won't Replace Good Teaching
Research Brief, Jack Loechner - Friday, October 9, 2015
According to a new study of 470,000 students, by the Organization f ...
- Attribution, Keywords, Bids Cross Ecommerce, Ad Targeting From Search To Social
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 8, 2015
HookLogic has been working on building out controls to drive up sal ...
- How To Break Down Data Silos In Mobile Apps
SearchBlog, Laurie Sullivan - Friday, October 9, 2015
Consumers use different apps for a variety of reasons. Microsoft engineers ha ...