- $3B In Programmatic Video Spend in 2015, Says EMarketer
VidBlog, P.J. Bednarski - Friday, October 9, 2015
Altogether programmatic ad buying of display ads will surpass traditional direct sal ...
- Tapping the Value in Connected Objects
Connected Thinking, Chuck Martin - Wednesday, October 7, 2015
Almost everything is going to be on the Net. Well, not literal ...
- Apple, BMW, Toyota Top Among 'Intimate' Brands
Marketing Daily, Tanya Gazdik - Thursday, October 8, 2015
Apple took first place in the U.S., Mexico and the UAE amo ...
- Native Optimism Remains High, But Begins Eroding: Agencies More Bullish Than Clients
MediaDailyNews, Joe Mandese - Thursday, October 8, 2015
Ad executives remain bullish about spending more of their budgets on "nativ ...
- Publishers Need Better Ad Tech To Compete With Google, Facebook
Publishers Daily, Laurie Sullivan - Wednesday, October 7, 2015
A high percentage of publishers -- 80% -- say they cannot comple ...
- Digital And Mobile Drive In-Store Sales
Research Brief, Jack Loechner - Thursday, October 8, 2015
According to new research from Cofactor with Altimeter, From Web Traffic ...
- Smartphone Consumers: Most Use 1-6 Apps a Day, 61% Access Browser
MobileShopTalk, Chuck Martin - Wednesday, October 7, 2015
The app vs. mobile website dilemma continues. For the longest time, ma ...
- Immigration Creating A "No Ethnic Majority" In The U.S. By 2055
Research Brief, Jack Loechner - Wednesday, October 7, 2015
According to a new report. From the Pew Research Center, Modern Immigrati ...
- Amazon Strengthens Its Position As First Search Destination
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 6, 2015
Amazon continues to take search market share from Bing, Google, and Yaho ...
- UPDATE: A Surprising Number of Cord-Nevers
VidBlog, P.J. Bednarski - Wednesday, October 7, 2015
Forrester Research says that 24% of Americans don't subscribe to a p ...
- Video Marketing Gaining Traction With B2Bs
Research Brief, Jack Loechner - Tuesday, October 6, 2015
Marketing Charts notes that almost 9 in 10 marketing, sales and busine ...
- Female Shoppers Don't Buy Celeb Pitch
Research Brief, Jack Loechner - Monday, October 5, 2015
According to research from SheKnows Media, there was a time when knowi ...
- Publishers Concerned By Brands As Media Owners, As Well As Ad Blocking At AOP Conference
Around the Net In MAD London, Sean Hargrave - Friday, October 2, 2015
Ad blocking and click fraud may have been grabbing the lion's sha ...
- Marketers Lack Confidence With Personalisation, Particularly Mobile
Around the Net In MAD London, Sean Hargrave - Friday, October 2, 2015
Nine out of 10 (88%) marketers lack confidence in personalisation use a ...
- Millennials Enjoy Tying Vacation To Philanthropy
Marketing Daily, Tanya Gazdik - Friday, October 2, 2015
Millennials are more generous with their time, money, and donations than a ...
- HO-HO-HO Before Pumpkins
Research Brief, Jack Loechner - Friday, October 2, 2015
According to a recent report from marketing software company SteelHouse, 48% ...
- Quick! Let's Go To YouTube To Watch...Old Ads
VidBlog, P.J. Bednarski - Friday, October 2, 2015
Visible Measures says when new ad campaigns start, that means a b ...
- Automation Tops Marketers' ROI Expectations Table
Around the Net in Real-Time, Sean Hargrave - Thursday, October 1, 2015
Technologies that facilitate content marketing will remain the most important marketing technolo ...
- Millennials More Attuned To Corporate Social Responsibility
Marketing Daily, Tanya Gazdik - Thursday, October 1, 2015
Millennials and people with children are more likely to invest in compani ...
- Any Screen Suitable For Any Content
Research Brief, Jack Loechner - Thursday, October 1, 2015
According to Ooyala's quarterly Global Video Index, younger consumers continue to dri ...
- Which Presidential Candidates Do The Best Advertising, Marketing?
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 30, 2015
Which Presidential candidates are best at reaching the correct audience with target ...
- UK Consumer Confidence Takes A Dip
Around the Net In MAD London, Sean Hargrave - Wednesday, September 30, 2015
Weak Eurozone growth and the potential effects of the migrant crisis ha ...
- Mobile To Overtake TV Next Year, eMarketer Predicts
Around the Net In MAD London, Sean Hargrave - Wednesday, September 30, 2015
Mobile ad spend is expected to increase by 45% this year ...
- Rise Of The 'Super Viewer'
Around the Net in Video, P.J. Bednarski - Wednesday, September 30, 2015
comScore has identified certain viewers who have a massive cross-platform interest ...
- Consumers Still Leery Of Digital Ads
Marketing Daily, Tanya Gazdik - Wednesday, September 30, 2015
Advertisers may not be doing enough to get consumers to trust digit ...
- The End For Ad-Supported Websites?
Research Brief, Jack Loechner - Wednesday, September 30, 2015
According to a new series from Adotas: "Online Advertising, Life After Mobi ...
- Native Suffers A Massive Drop In Trust In Britain
Around the Net In MAD London, Sean Hargrave - Tuesday, September 29, 2015
Thirteen of the 14 most trusted forms of advertising have seen ...
- UK Companies Fail To Rise Above 'OK' Customer Service
Around the Net In MAD London, Sean Hargrave - Tuesday, September 29, 2015
No company in the UK, France or Germany delivers an excellent custom ...
- Only One In Four Top Adland Positions Held By Women
Around the Net In MAD London, Sean Hargrave - Tuesday, September 29, 2015
Just a quarter of those working in senior management roles in advertisi ...
- Reputable Publishers Distance Themselves From Bot Traffic
Around the Net in Real-Time, Sean Hargrave - Tuesday, September 29, 2015
Fraudulent traffic is a problem that continues to plague digital advertising, particular ...