- JetBlue Makes Biggest Gains In Holiday Travel Perception
Marketing Daily, Tanya Gazdik - Friday, January 8, 2016
Anyone who flies regularly has likely noticed that planes seem to ...
- Saatchi & Saatchi Says Marketers And Agencies Are Not Marketing to Moms Properly
Mediapsssst, Richard Whitman - Thursday, January 7, 2016
According to the survey, 51 percent of the moms feel most ...
- Meet More, Accomplish More, Says Sales And Marketing
Research Brief, Jack Loechner - Friday, January 8, 2016
According to ToutApp, releasing the results of a study examining the frequen ...
- Millennials Continue To Challenge Marketers
Marketing Daily, Tanya Gazdik - Thursday, January 7, 2016
As shoppers, Millennials are different from older generations. While they prioritize val ...
- Reading Or TV, What's Your Spare Time Proclivity?
Research Brief, Jack Loechner - Thursday, January 7, 2016
According to a recent a recent Nielsen global survey, our spare ti ...
- Mobile Optimization Needs To Be A Higher Priority For Email Marketers
Email Marketing Daily, Jess Nelson - Tuesday, January 5, 2016
Increasing subscriber engagement is the highest-ranking business objective for email marketers ...
- Global Tech Spending To Hit $2.9 Trillion In 2016
MediaDailyNews, Laurie Sullivan - Tuesday, January 5, 2016
Global technology spending for business and government will rise about 4.5% ...
- Generation Z Digital Connections
Research Brief, Jack Loechner - Wednesday, January 6, 2016
According to a new Refuel Agency survey, teens (GenZ 13-15) are mo ...
- Should Email Marketing Have A Curfew?
Email Marketing Daily, Jess Nelson - Monday, January 4, 2016
Email marketers might want to rethink how they alert subscribers about incomi ...
- Email Marketing Continues To Grow, But Slowly
Email Marketing Daily, Jess Nelson - Monday, January 4, 2016
Email marketing is still a business-to-business (B2B) sales driver that experienced ...
- Coldwell Banker Reveals Smart Home Data
Marketing Daily, Tanya Gazdik - Tuesday, January 5, 2016
The survey found that smart home technology is primed to become mainstre ...
- Ooyala Report: Viewers Diverge, Platforms Converge
VidBlog, P.J. Bednarski - Tuesday, January 5, 2016
Ooyala's new State of the Broadcast Industry 2016 also says "broadcasters a ...
- Splash Out Or Ship Out -- The Mindsets That May Save January
London Blog, Sean Hargrave - Monday, January 4, 2016
There's still some consumer life out there, although it is January, accordi ...
- 'Game Of Thrones,' Social Media Efforts, Millennials Intrigue Readers
Marketing Daily, Tanya Gazdik - Monday, January 4, 2016
With the enormous popularity of the HBO medieval fantasy TV series, it ...
- Nielsen Taps Attwood As Chair, Succeeds Calhoun
MediaDailyNews, Joe Mandese - Monday, January 4, 2016
Nielsen this morning announced that James Attwood Jr. has been named non-executi ...
- Don't Clip Coupons; Download Them
Research Brief, Jack Loechner - Monday, January 4, 2016
According to Linkable Networks, in a study commissioned to Forrester Consulting ...
- Digital And Facebook Top Trends In 2015
Research Brief, Jack Loechner - Friday, January 1, 2016
According to data from Nielsen, as 2015 comes to a close, ...
- Data Tool Pairs Targeting Technology With Brand-Lift Studies
Around the Net in Real-Time, Phyllis Fine - Thursday, December 31, 2015
Marketers struggling to quantify the impact of mobile ads now have n ...
- Predictions 2016: The Mobile Revolution Accelerates
Research Brief, Jack Loechner - Thursday, December 31, 2015
According to a year end Forrester Predictions Brief, as the mobile mindshi ...
- Smartwatch Purchases On Upswing
Marketing Daily, Tanya Gazdik - Tuesday, December 29, 2015
"Purchase rates from jewelry stores were identical to those from jewelry department ...
- 'Fat Thumbs' Still A Problem for Mobile Ads In Growth Regions
Mobile Marketing Daily, Ben Frederick - Tuesday, December 29, 2015
A survey from Reuters Digital News Report shows that more than ...
- Young Adults Doing Well
Research Brief, Jack Loechner - Wednesday, December 30, 2015
According to a new study by Money Under 35, young adults a ...
- Global Media Spending Growing 5.1% Through 2019
Research Brief, Jack Loechner - Tuesday, December 29, 2015
According to a new study by McKinsey, global spending on media ...
- 10 Behavioral Trends Guiding Advertising In 2016
SearchBlog, Laurie Sullivan - Tuesday, December 29, 2015
Ford Motor Co., with help from advertising agency Ogilvy, created a bluepri ...
- Advertising To Surpass $500 Billion In 2016
MediaDailyNews, Laurie Sullivan - Thursday, December 24, 2015
Overall, IHS forecasts that advertising spend will rise 5.7% in 2016 ...
- Who's Most Engaged With Liquor Ads? Answers May Surprise You
Real-Time Daily, Felicia Greiff - Monday, December 28, 2015
If you assume the engaged beer, wine and spirits audience is you ...
- Smartphone At The Holiday Table?
Research Brief, Jack Loechner - Monday, December 28, 2015
Classic holiday traditions like watching holiday specials and playing board games aft ...
- Consumers Hooked On Digital
Research Brief, Jack Loechner - Friday, December 25, 2015
According to an analysis of digital advancements, eMarketer shows predictions for like ...
- Marketing + Creative = Success
Research Brief, Jack Loechner - Thursday, December 24, 2015
According to the Content Marketing Institute's 2016 B2B Content Marketing Survey, t ...
- More Holiday Email Fails To Boost Transactions
Email Marketing Daily, Gavin O'Malley - Tuesday, December 22, 2015
The peak days of this year's holiday shopping season saw substantial year-over-ye ...