- Generation Gap Appears In Reaction To 'Craft' And 'Artisan'
Marketing Daily, Tanya Gazdik - Friday, August 28, 2015
Beverage ads often tout products that are "craft" and "limited edition," whi ...
- 69% of Salespeople Getting Mobile to Help Shoppers
MobileShopTalk, Chuck Martin - Friday, August 28, 2015
Mobile shopping is moving into the hands of salespeople. Just last yea ...
- Lots of Sightings, Not A Lot of Ad Relevance
Research Brief, Jack Loechner - Friday, August 28, 2015
This year, 53.1 million US Internet users will access their Twitter accoun ...
- 11% Plan to Get a Wearable Fitness Tracker, 71% Don't
Connected Thinking, Chuck Martin - Wednesday, August 26, 2015
Data needs connections. The more connected devices there are the more da ...
- Most Video Streaming Comes From A Small Number Of TV Homes
MediaDailyNews, Wayne Friedman - Wednesday, August 26, 2015
Most video streaming continues to come from a small number of ...
- IoT Connected Devices Triples To 38 Billion By 2020
Research Brief, Jack Loechner - Thursday, August 27, 2015
According to new data from Juniper Research, the number of IoT (Intern ...
- 51% of Marketers See Internet of Things as Biggest Impact Trend
Connected Thinking, Chuck Martin - Tuesday, August 25, 2015
As far as trends marketers see as having the biggest impact ...
- J.D. Power Finds Consumers Diss Car Tech
Marketing Daily, Karl Greenberg - Tuesday, August 25, 2015
Renee Stephens, VP of auto quality at J.D. Power, tells "Marketing Dail ...
- Every Dog Has Its Day, And It's Aug. 26
Marketing Daily, Tanya Gazdik - Tuesday, August 25, 2015
A handful of brands are hopping aboard the cute dog train wi ...
- CMOs Bullish On Social, Mobile Despite Measurement Concerns
Mobile Marketing Daily, Gavin O'Malley - Tuesday, August 25, 2015
Despite continued concerns about reliable measurement, a sampling of chief marketing office ...
- Social Media Bolsters EBusiness
Research Brief, Jack Loechner - Wednesday, August 26, 2015
According to new data from the American Customer Satisfaction Index (ACSI), custome ...
- Agencies Expect to Boost Social Spend, Mobile Drives Trend
The Social Graf, Erik Sass - Wednesday, August 26, 2015
Social media spending is set to continue growing at a fast cli ...
- It's Hard To Measure Content Without First Defining It
Research Brief, Jack Loechner - Tuesday, August 25, 2015
According to a report from The CMO Council and Netline, just 1 ...
- TV Tweeters Gain Momentum, Can Drive Program Loyalty, Says Nielsen
Social Media & Marketing Daily, Gavin O'Malley - Monday, August 24, 2015
"Identifying and cultivating relationships with loyal authors could be powerful for ...
- No Special Treats For Back-To-School Kids This Year
Research Brief, Jack Loechner - Monday, August 24, 2015
According to the 2015 Back-to-School spending report card from Brand Keys, househol ...
- Retailers' Top Department for IoT Benefit: 55% Say Customer Service
Connected Thinking, Chuck Martin - Thursday, August 20, 2015
Many retailers see the promise of the Internet of Things as learni ...
- Americans' Spending Proves Love Of Pets
Marketing Daily, Tanya Gazdik - Thursday, August 20, 2015
With 62% of Americans having at least one pet in their househol ...
- Mobile Email Opens Surpass Desktop
Research Brief, Jack Loechner - Friday, August 21, 2015
According to a new report from Movable Ink, mobile opens have surpass ...
- Target Gains Ground; Corrals Tiny Creatures For Back-To-School Blitz
Marketing Daily, Sarah Mahoney - Wednesday, August 19, 2015
With turnaround efforts going better than expected, Target is baiting its back-to-scho ...
- Millennials May Shop Walmart, But They're Not Lovin' It
Research Brief, Jack Loechner - Thursday, August 20, 2015
Millennials shop Walmart, which came as a "shock" to Walmart executives th ...
- Marketers See Need For Improvement In Global Multichannel Digital
Marketing Daily, Karl Greenberg - Tuesday, August 18, 2015
Liz Miller, SVP of marketing at the CMO Council, says the k ...
- Turn Influencers Into Brand Advocates
Research Brief, Jack Loechner - Wednesday, August 19, 2015
Social media brand advocates can have a powerful influence on the purcha ...
- Back-To-School Search Ads Must Lead Online Consumers To Local Stores
SearchBlog, Laurie Sullivan - Wednesday, August 19, 2015
The majority of back-to-school shopping dollars still find their way into stor ...
- Deciphering Mobile Engagement
MoBlog, Gavin O'Malley - Tuesday, August 18, 2015
Although it depends on your approach, effectively engaging mobile users can ...
- Hold The Phone; Deposit Your Check
Research Brief, Jack Loechner - Tuesday, August 18, 2015
According to a new report released by Bank of America, conducted ...
- Push Notifications Lift App Retention Rates
Research Brief, Jack Loechner - Monday, August 17, 2015
This year, 196.2 million US mobile device users ages 14 and olde ...
- Why Media Buyers, Not Social Teams Should Handle Social Ad Budgets
MAD, Steve McClellan - Thursday, August 13, 2015
According to Forrester, most paid social budgets are activated by an intern ...
- U.S. Non-GMO Food, Beverage Sales Hit $200B in 2014
Marketing Daily, Karlene Lukovitz - Thursday, August 13, 2015
While the battle over whether to require labeling of foods and beverag ...
- Wireless Customers Liking Online Experience
Marketing Daily, Aaron Baar - Thursday, August 13, 2015
"The technology is improving, and a lot of tier one carriers a ...
- 84% of Consumers Use Smartphones While in a Store; Retail Websites Top Apps
MobileShopTalk, Chuck Martin - Thursday, August 13, 2015
Retailer apps are seen as convenient and fast but when it com ...