- Wireless Customers Liking Online Experience
Marketing Daily, Aaron Baar - Thursday, August 13, 2015
"The technology is improving, and a lot of tier one carriers a ...
- 84% of Consumers Use Smartphones While in a Store; Retail Websites Top Apps
MobileShopTalk, Chuck Martin - Thursday, August 13, 2015
Retailer apps are seen as convenient and fast but when it com ...
- Email Moves The Sales Needle
Research Brief, Jack Loechner - Friday, August 14, 2015
Marketers that utilize real-time multichannel data generate nearly three times more reven ...
- Correction: Symphony Technology Group Did Millennial Research
MediaDailyNews, Wayne Friedman - Wednesday, August 12, 2015
In the story "Millennial TV Viewing Strong, Says CBS" (Media Daily New ...
- Breaking News? Facebook And Twitter A Popular Source
Research Brief, Jack Loechner - Thursday, August 13, 2015
The share of Americans for whom Twitter and Facebook serve as ...
- It's Sales That Should Be Concerned By Data-Driven Mad Men, Not The CIO
London Blog, Sean Hargrave - Wednesday, August 12, 2015
Data-driven marketing has led many to speculate about the changing nature ...
- Using Social Analytics In Both Planning And Measurement Challenges Marketers
Research Brief, Jack Loechner - Wednesday, August 12, 2015
Marketers often miss an opportunity to both plan and strengthen their soci ...
- Ad Blocking Set To Cost $41bn Next Year
Around the Net In MAD London, Sean Hargrave - Tuesday, August 11, 2015
With the use the ad-blocking software on the rise, it is s ...
- Make Emails Reach Beyond Your List
Research Brief, Jack Loechner - Tuesday, August 11, 2015
Email marketing success is not limited by the size of the lis ...
- Web Users Embracing Ad Blockers
PolicyBlog, Wendy Davis - Monday, August 10, 2015
Forty-five million U.S. Web users now deploy an ad blocker, marking ...
- Women's Trusted Source For Products Is "Online Reviews"
Research Brief, Jack Loechner - Monday, August 10, 2015
Women's Trusted Source For Products Is "Online Reviews" ...
- Trump Leads Searches, Social Interest Following Debates
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 7, 2015
Google tracked the candidates drawing the most search interest throughout the Thursd ...
- Less Than A Third Subscribe To TV Streaming Services For Original Shows
Around the Net In MAD London, Sean Hargrave - Friday, August 7, 2015
Two-thirds of online TV subscribers in the UK say they don't wat ...
- Programmatic Set For Big Growth, But Skills Are A Major Challenge
Around the Net In MAD London, Sean Hargrave - Friday, August 7, 2015
Over 90% of advertising executives plan to increase their "programmatic investment," wi ...
- Mobile Retail Apps As Proximate Concierge
Research Brief, Jack Loechner - Monday, August 3, 2015
Customer loyalty has to be earned, and marketers can win this devoti ...
- Binge Viewing of TV Programs A Widespread Behavior
Research Brief, Jack Loechner - Thursday, August 6, 2015
A study from TiVo showed that 92% of consumers have binge view ...
- Making Shoppers' Buying Easier From Desktop Or Mobile
Research Brief, Jack Loechner - Wednesday, August 5, 2015
Mobile devices last year used before or during shopping trips influenced ju ...
- Booze Clues: Trends Shaping The Future Of Alcohol Marketing And Consumption
MAD, Steve McClellan - Monday, August 3, 2015
The trend study, from WPP media agency Maxus, looks at some ...
- Device Plans Leave Customers Less Satisfied
Marketing Daily, Aaron Baar - Monday, August 3, 2015
The reason, says Kirk Parsons, senior director and technology, media and telec ...
- GfK MRI Introduces 'Share Of Clock' Data, New Innovations Team Shifting From Impressions-Based Logic
MediaDailyNews, Joe Mandese - Tuesday, August 4, 2015
In a sign that media planning is shifting from a historic sha ...
- Content: The Power Behind Strategies And Campaigns
Research Brief, Jack Loechner - Tuesday, August 4, 2015
According to the latest report released by the Chief Marketing Officer (CM ...
- Global Linear TV Viewing Predicted To Decline Next Year For First Time
Around the Net In MAD London, Sean Hargrave - Monday, August 3, 2015
Linear TV viewing figures are set to drop worldwide for the fir ...
- July Saw A Dip In Consumer Confidence
Around the Net In MAD London, Sean Hargrave - Monday, August 3, 2015
Concerns about the general economic situation in the UK over the ne ...
- Time For Market Researchers To Live In The Real World?
London Blog, Sean Hargrave - Monday, August 3, 2015
Smart people with Excel spreadsheets can make things so much more complicat ...
- Number Of Regular Linear TV Watchers Will Start To Fall In 2016
MAD, Larissa Faw - Friday, July 31, 2015
The decline of linear TV viewing is in direct correlation with t ...
- Internet Of Things Almost There
Research Brief, Jack Loechner - Monday, August 3, 2015
The Internet of Things (IoT: machine-to-machine) solutions may finally be ready f ...
- Average User Spends 45 Minutes Per Day On Facebook
Around the Net In MAD London, Sean Hargrave - Friday, July 31, 2015
New figures released by Facebook have revealed that the average user ...
- Listen To The Music: Ignition's New Fan Report
MAD, Larissa Faw - Thursday, July 30, 2015
The majority of people (56%) listen to at least 10 music genre ...
- Streaming And Time Shifting Each 25% Of Viewing Time
Research Brief, Jack Loechner - Friday, July 31, 2015
Digital streaming now represents an estimated one-quarter of time spent watching T ...
- CMOs Want Better Data Expertise
Marketing Daily, Aaron Baar - Wednesday, July 29, 2015
"Agencies are going to get a bit of a wake up ca ...