- Messages Are Important; RSVP
Research Brief, Jack Loechner - Tuesday, September 8, 2015
According to the Sprout Social Index, most brands ignore 7 in ...
- "Irrevocable Shift" From TV
VidBlog, P.J. Bednarski - Tuesday, September 8, 2015
Emphatically, Moffett Nathanson Research says, "the changing nature of video consumption ...
- Digital Advertising Racing To #1 By Next Year
Research Brief, Jack Loechner - Monday, September 7, 2015
According to a recent comScore report, digital advertising is expected to beco ...
- Who Doesn't Use The Internet?
Research Brief, Jack Loechner - Friday, September 4, 2015
For many Americans, going online is an important way to connect wi ...
- Print Magazine Readers Outnumber Digital 2 To 1
Research Brief, Jack Loechner - Thursday, September 3, 2015
... 69.6% of adult Americans have read an average of 2.91 pri ...
- Average Brit Spends Nearly Three Hours Online Per Day
Around the Net In MAD London, Sean Hargrave - Wednesday, September 2, 2015
The average Briton actively spends nearly three hours online a day acro ...
- In-Store, Mobile Price Checking Hits a Wall
MobileShopTalk, Chuck Martin - Wednesday, September 2, 2015
Mobile shoppers looking for an in-store deal can easily whip out the ...
- Mobile Addicts Number 280 Million Worldwide
Research Brief, Jack Loechner - Wednesday, September 2, 2015
According to the 2nd annual report on Consumer Mobility from the Ba ...
- Facebook Dominates Social E-Commerce Referrals, But Social's Share Remains Small
The Social Graf, Erik Sass - Wednesday, September 2, 2015
Facebook is the clear leader among social media companies in terms ...
- Connected TV Viewing Rises Sharply, Marketer Engagement Does Not
MediaDailyNews, Wayne Friedman - Monday, August 31, 2015
Viewing with over-the-top streaming devices on connected TV sets is rising sharp ...
- Don't Forget The Boomers' Bucks!
Research Brief, Jack Loechner - Tuesday, September 1, 2015
Recent research shows that mobile email opens have surpassed desktop opens f ...
- Affinity Credit Card Companies Need To Expand Customer Base
Marketing Daily, Tanya Gazdik - Sunday, August 30, 2015
Competition in the co-branded or affinity credit card segment continues to ...
- Disney, Time Warner, 21st Century Fox Media Stocks Show Strength, Diversity
MediaDailyNews, Wayne Friedman - Friday, August 28, 2015
Amid recent stock volatility, diversified media stocks should continue the goals ...
- Few Home Entertainment Consumers Using Digital-Only
MediaDailyNews, Wayne Friedman - Friday, August 28, 2015
Few consumers have shifted entirely to digital viewing methods for home entertainmen ...
- Click And Collect; Your Purchases, That Is
Research Brief, Jack Loechner - Monday, August 31, 2015
86% of digital buyers said they would consider buying online and pi ...
- Generation Gap Appears In Reaction To 'Craft' And 'Artisan'
Marketing Daily, Tanya Gazdik - Friday, August 28, 2015
Beverage ads often tout products that are "craft" and "limited edition," whi ...
- 69% of Salespeople Getting Mobile to Help Shoppers
MobileShopTalk, Chuck Martin - Friday, August 28, 2015
Mobile shopping is moving into the hands of salespeople. Just last yea ...
- Lots of Sightings, Not A Lot of Ad Relevance
Research Brief, Jack Loechner - Friday, August 28, 2015
This year, 53.1 million US Internet users will access their Twitter accoun ...
- 11% Plan to Get a Wearable Fitness Tracker, 71% Don't
Connected Thinking, Chuck Martin - Wednesday, August 26, 2015
Data needs connections. The more connected devices there are the more da ...
- Most Video Streaming Comes From A Small Number Of TV Homes
MediaDailyNews, Wayne Friedman - Wednesday, August 26, 2015
Most video streaming continues to come from a small number of ...
- IoT Connected Devices Triples To 38 Billion By 2020
Research Brief, Jack Loechner - Thursday, August 27, 2015
According to new data from Juniper Research, the number of IoT (Intern ...
- 51% of Marketers See Internet of Things as Biggest Impact Trend
Connected Thinking, Chuck Martin - Tuesday, August 25, 2015
As far as trends marketers see as having the biggest impact ...
- J.D. Power Finds Consumers Diss Car Tech
Marketing Daily, Karl Greenberg - Tuesday, August 25, 2015
Renee Stephens, VP of auto quality at J.D. Power, tells "Marketing Dail ...
- Every Dog Has Its Day, And It's Aug. 26
Marketing Daily, Tanya Gazdik - Tuesday, August 25, 2015
A handful of brands are hopping aboard the cute dog train wi ...
- CMOs Bullish On Social, Mobile Despite Measurement Concerns
Mobile Marketing Daily, Gavin O'Malley - Tuesday, August 25, 2015
Despite continued concerns about reliable measurement, a sampling of chief marketing office ...
- Social Media Bolsters EBusiness
Research Brief, Jack Loechner - Wednesday, August 26, 2015
According to new data from the American Customer Satisfaction Index (ACSI), custome ...
- Agencies Expect to Boost Social Spend, Mobile Drives Trend
The Social Graf, Erik Sass - Wednesday, August 26, 2015
Social media spending is set to continue growing at a fast cli ...
- It's Hard To Measure Content Without First Defining It
Research Brief, Jack Loechner - Tuesday, August 25, 2015
According to a report from The CMO Council and Netline, just 1 ...
- TV Tweeters Gain Momentum, Can Drive Program Loyalty, Says Nielsen
Social Media & Marketing Daily, Gavin O'Malley - Monday, August 24, 2015
"Identifying and cultivating relationships with loyal authors could be powerful for ...
- No Special Treats For Back-To-School Kids This Year
Research Brief, Jack Loechner - Monday, August 24, 2015
According to the 2015 Back-to-School spending report card from Brand Keys, househol ...