- CMOs Bullish On Social, Mobile Despite Measurement Concerns
Mobile Marketing Daily, Gavin O'Malley - Tuesday, August 25, 2015
Despite continued concerns about reliable measurement, a sampling of chief marketing office ...
- Social Media Bolsters EBusiness
Research Brief, Jack Loechner - Wednesday, August 26, 2015
According to new data from the American Customer Satisfaction Index (ACSI), custome ...
- Agencies Expect to Boost Social Spend, Mobile Drives Trend
The Social Graf, Erik Sass - Wednesday, August 26, 2015
Social media spending is set to continue growing at a fast cli ...
- It's Hard To Measure Content Without First Defining It
Research Brief, Jack Loechner - Tuesday, August 25, 2015
According to a report from The CMO Council and Netline, just 1 ...
- TV Tweeters Gain Momentum, Can Drive Program Loyalty, Says Nielsen
Social Media & Marketing Daily, Gavin O'Malley - Monday, August 24, 2015
"Identifying and cultivating relationships with loyal authors could be powerful for ...
- No Special Treats For Back-To-School Kids This Year
Research Brief, Jack Loechner - Monday, August 24, 2015
According to the 2015 Back-to-School spending report card from Brand Keys, househol ...
- Retailers' Top Department for IoT Benefit: 55% Say Customer Service
Connected Thinking, Chuck Martin - Thursday, August 20, 2015
Many retailers see the promise of the Internet of Things as learni ...
- Americans' Spending Proves Love Of Pets
Marketing Daily, Tanya Gazdik - Thursday, August 20, 2015
With 62% of Americans having at least one pet in their househol ...
- Mobile Email Opens Surpass Desktop
Research Brief, Jack Loechner - Friday, August 21, 2015
According to a new report from Movable Ink, mobile opens have surpass ...
- Target Gains Ground; Corrals Tiny Creatures For Back-To-School Blitz
Marketing Daily, Sarah Mahoney - Wednesday, August 19, 2015
With turnaround efforts going better than expected, Target is baiting its back-to-scho ...
- Millennials May Shop Walmart, But They're Not Lovin' It
Research Brief, Jack Loechner - Thursday, August 20, 2015
Millennials shop Walmart, which came as a "shock" to Walmart executives th ...
- Marketers See Need For Improvement In Global Multichannel Digital
Marketing Daily, Karl Greenberg - Tuesday, August 18, 2015
Liz Miller, SVP of marketing at the CMO Council, says the k ...
- Turn Influencers Into Brand Advocates
Research Brief, Jack Loechner - Wednesday, August 19, 2015
Social media brand advocates can have a powerful influence on the purcha ...
- Back-To-School Search Ads Must Lead Online Consumers To Local Stores
SearchBlog, Laurie Sullivan - Wednesday, August 19, 2015
The majority of back-to-school shopping dollars still find their way into stor ...
- Deciphering Mobile Engagement
MoBlog, Gavin O'Malley - Tuesday, August 18, 2015
Although it depends on your approach, effectively engaging mobile users can ...
- Hold The Phone; Deposit Your Check
Research Brief, Jack Loechner - Tuesday, August 18, 2015
According to a new report released by Bank of America, conducted ...
- Push Notifications Lift App Retention Rates
Research Brief, Jack Loechner - Monday, August 17, 2015
This year, 196.2 million US mobile device users ages 14 and olde ...
- Why Media Buyers, Not Social Teams Should Handle Social Ad Budgets
MAD, Steve McClellan - Thursday, August 13, 2015
According to Forrester, most paid social budgets are activated by an intern ...
- U.S. Non-GMO Food, Beverage Sales Hit $200B in 2014
Marketing Daily, Karlene Lukovitz - Thursday, August 13, 2015
While the battle over whether to require labeling of foods and beverag ...
- Wireless Customers Liking Online Experience
Marketing Daily, Aaron Baar - Thursday, August 13, 2015
"The technology is improving, and a lot of tier one carriers a ...
- 84% of Consumers Use Smartphones While in a Store; Retail Websites Top Apps
MobileShopTalk, Chuck Martin - Thursday, August 13, 2015
Retailer apps are seen as convenient and fast but when it com ...
- Email Moves The Sales Needle
Research Brief, Jack Loechner - Friday, August 14, 2015
Marketers that utilize real-time multichannel data generate nearly three times more reven ...
- Correction: Symphony Technology Group Did Millennial Research
MediaDailyNews, Wayne Friedman - Wednesday, August 12, 2015
In the story "Millennial TV Viewing Strong, Says CBS" (Media Daily New ...
- Breaking News? Facebook And Twitter A Popular Source
Research Brief, Jack Loechner - Thursday, August 13, 2015
The share of Americans for whom Twitter and Facebook serve as ...
- It's Sales That Should Be Concerned By Data-Driven Mad Men, Not The CIO
London Blog, Sean Hargrave - Wednesday, August 12, 2015
Data-driven marketing has led many to speculate about the changing nature ...
- Using Social Analytics In Both Planning And Measurement Challenges Marketers
Research Brief, Jack Loechner - Wednesday, August 12, 2015
Marketers often miss an opportunity to both plan and strengthen their soci ...
- Ad Blocking Set To Cost $41bn Next Year
Around the Net In MAD London, Sean Hargrave - Tuesday, August 11, 2015
With the use the ad-blocking software on the rise, it is s ...
- Make Emails Reach Beyond Your List
Research Brief, Jack Loechner - Tuesday, August 11, 2015
Email marketing success is not limited by the size of the lis ...
- Web Users Embracing Ad Blockers
PolicyBlog, Wendy Davis - Monday, August 10, 2015
Forty-five million U.S. Web users now deploy an ad blocker, marking ...
- Women's Trusted Source For Products Is "Online Reviews"
Research Brief, Jack Loechner - Monday, August 10, 2015
Women's Trusted Source For Products Is "Online Reviews" ...