- TiVo To TV Ratings Marketplace: How's Free, Is Free Good Enough For You?
MediaDailyNews, Joe Mandese - Monday, October 26, 2015
TiVo this morning unveiled a new pricing strategy for its TV ratin ...
- What Are They Really Thinking?
Research Brief, Jack Loechner - Monday, October 26, 2015
New research from Spong, reported by Alex Palmer, on brand perception a ...
- Connected TV Takes Center Stage in Internet of Things at Home
Connected Thinking, Chuck Martin - Thursday, October 22, 2015
While the market for new and novel connected devices evolves, the connect ...
- B2B Marketers Still Struggle To Integrate Video, Email
Email Marketing Daily, Jess Nelson - Wednesday, October 21, 2015
The vast majority of B2B marketers utilize online video, but only 5 ...
- Mobile Ads 3rd After TV and Desktop In 2017
Research Brief, Jack Loechner - Friday, October 23, 2015
Mobile ad spend will leapfrog radio, magazine, outdoor, and newspaper spend ...
- OmniChannel Shoppers Rank Their Druthers
Research Brief, Jack Loechner - Thursday, October 22, 2015
According to a new ETailing study, OmniChannel Consumer Insights 1st Annual Surve ...
- Facebook Named Most Effective Social Channel By Marketers
Around the Net In MAD London, Sean Hargrave - Wednesday, October 21, 2015
Facebook has been named as the most effective advertising platform by indust ...
- Mobile Millennial Shoppers: 61% Looking for Immediate Deals
MobileShopTalk, Chuck Martin - Wednesday, October 21, 2015
It's no secret that mobile shoppers are getting more comfortable using the ...
- 65% Of All American Adults Using Social Media
Research Brief, Jack Loechner - Wednesday, October 21, 2015
Nearly two-thirds of American adults (65%) use social networking sites in 201 ...
- Digital Drives UK Ad Spend To GBP9.4bn Record Half-Year High
Around the Net In MAD London, Sean Hargrave - Tuesday, October 20, 2015
UK advertising spend grew 5.8% in the first half of 2015 ...
- UK Mobile Ad Spend Hits Billion-Pound Mark In First Half Of 2015
Around the Net In MAD London, Sean Hargrave - Tuesday, October 20, 2015
Mobile ad spend broke the GBP1bn barrier in the UK in t ...
- People Want Easier Devices, More Cameras In Their Smart Homes
Marketing Daily, Sarah Mahoney - Monday, October 19, 2015
While the cost of equipment and monthly fees is still the fir ...
- Mobile Programmatic Display Ad Spend Rolls Over Desktop
Research Brief, Jack Loechner - Tuesday, October 20, 2015
Programmatic advertising, the use of technology to automate the buying, selling ...
- Facebook Leads Social Ad Effectiveness, But There's Room For Improvement
The Social Graf, Erik Sass - Tuesday, October 20, 2015
Facebook scores highest in advertising effectiveness among the leading social media platform ...
- Data Analytics Ups ROI For Email Marketers
Email Marketing Daily, Jess Nelson - Friday, October 16, 2015
Incorporating data analytics into your email marketing campaigns is one of t ...
- Mobile Researcher NinthDecimal Strikes Location-Based TiVo Deal
MediaDailyNews, Wayne Friedman - Friday, October 16, 2015
NinthDecimal has entered a partnership with TiVo to determine whether exposure ...
- Half of Viewers Under 32 Won't Pay for TV In 10 Years
Research Brief, Jack Loechner - Monday, October 19, 2015
According to the Forrester Research report, Young TV Cord-Nevers Have Arrived A ...
- 64% of Consumers Confident in Controlling Security in Connected Devices
Connected Thinking, Chuck Martin - Thursday, October 15, 2015
Most consumers are confident they can manage security around their connected device ...
- Hispanic Consumers Continue To Grow In Importance
Marketing Daily, Tanya Gazdik - Friday, October 16, 2015
Marketers trying to reach Hispanic Millennials should not discount the influence ...
- Mobile Streams At Midnight
Research Brief, Jack Loechner - Friday, October 16, 2015
According to data from TubeMogul and Freewheel, summarized by EMarketer, digital vid ...
- Loyalty Powers Email Marketing ROI
Email Marketing Daily, Jess Nelson - Wednesday, October 14, 2015
Email marketers can learn three key lessons about loyalty programs from GameStop ...
- Browser Or Application: Consumer Preferences
Research Brief, Jack Loechner - Thursday, October 15, 2015
According to The New Mobile Mantra, a study from Millward Brown report ...
- Four In Five Will Increase Social Spend, But Nearly Half Can't Measure ROI
Around the Net In MAD London, Sean Hargrave - Wednesday, October 14, 2015
Four out of five advertisers and marketers plan to increase their u ...
- New Index Shows Link Between Brand Purpose And Sales Growth
Around the Net In MAD London, Sean Hargrave - Wednesday, October 14, 2015
Brands such as Unilever see demonstrable sales growth from socially and environmental ...
- Why Ad Blocking Is Good News For Meerkat And Periscope
MAD London, Jason Mander - Wednesday, October 14, 2015
They're niche names at the moment but there is significant momentum behi ...
- Study Finds Online Groceries Not Just For Gen Y
Marketing Daily, Sarah Mahoney - Wednesday, October 14, 2015
While much of the gains are coming from predictable segments, consulting fi ...
- Online Channel Is Key For CE Shoppers
Marketing Daily, Aaron Baar - Tuesday, October 13, 2015
"Consumer electronics is clearly a heavily researched category," Elizabeth Jackson, CMO ...
- Holiday Shoppers Head to Store, Phones in Hand
MobileShopTalk, Chuck Martin - Wednesday, October 14, 2015
It looks like holiday shopping by mobile phone will be bigger th ...
- Brands Must Provide The Whole Magillah
Research Brief, Jack Loechner - Wednesday, October 14, 2015
According to a new BrandShop study, Ecommerce, as a segment of t ...
- IAB Moves Into The Neighborhood, Releases Guidelines For Local Advertising
SearchBlog, Laurie Sullivan - Wednesday, October 14, 2015
Locally targeted campaigns can make or break online strategies through digital interactio ...