- Female Shoppers Don't Buy Celeb Pitch
Research Brief, Jack Loechner - Monday, October 5, 2015
According to research from SheKnows Media, there was a time when knowi ...
- Publishers Concerned By Brands As Media Owners, As Well As Ad Blocking At AOP Conference
Around the Net In MAD London, Sean Hargrave - Friday, October 2, 2015
Ad blocking and click fraud may have been grabbing the lion's sha ...
- Marketers Lack Confidence With Personalisation, Particularly Mobile
Around the Net In MAD London, Sean Hargrave - Friday, October 2, 2015
Nine out of 10 (88%) marketers lack confidence in personalisation use a ...
- Millennials Enjoy Tying Vacation To Philanthropy
Marketing Daily, Tanya Gazdik - Friday, October 2, 2015
Millennials are more generous with their time, money, and donations than a ...
- HO-HO-HO Before Pumpkins
Research Brief, Jack Loechner - Friday, October 2, 2015
According to a recent report from marketing software company SteelHouse, 48% ...
- Quick! Let's Go To YouTube To Watch...Old Ads
VidBlog, P.J. Bednarski - Friday, October 2, 2015
Visible Measures says when new ad campaigns start, that means a b ...
- Automation Tops Marketers' ROI Expectations Table
Around the Net in Real-Time, Sean Hargrave - Thursday, October 1, 2015
Technologies that facilitate content marketing will remain the most important marketing technolo ...
- Millennials More Attuned To Corporate Social Responsibility
Marketing Daily, Tanya Gazdik - Thursday, October 1, 2015
Millennials and people with children are more likely to invest in compani ...
- Any Screen Suitable For Any Content
Research Brief, Jack Loechner - Thursday, October 1, 2015
According to Ooyala's quarterly Global Video Index, younger consumers continue to dri ...
- Which Presidential Candidates Do The Best Advertising, Marketing?
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 30, 2015
Which Presidential candidates are best at reaching the correct audience with target ...
- UK Consumer Confidence Takes A Dip
Around the Net In MAD London, Sean Hargrave - Wednesday, September 30, 2015
Weak Eurozone growth and the potential effects of the migrant crisis ha ...
- Mobile To Overtake TV Next Year, eMarketer Predicts
Around the Net In MAD London, Sean Hargrave - Wednesday, September 30, 2015
Mobile ad spend is expected to increase by 45% this year ...
- Rise Of The 'Super Viewer'
Around the Net in Video, P.J. Bednarski - Wednesday, September 30, 2015
comScore has identified certain viewers who have a massive cross-platform interest ...
- Consumers Still Leery Of Digital Ads
Marketing Daily, Tanya Gazdik - Wednesday, September 30, 2015
Advertisers may not be doing enough to get consumers to trust digit ...
- The End For Ad-Supported Websites?
Research Brief, Jack Loechner - Wednesday, September 30, 2015
According to a new series from Adotas: "Online Advertising, Life After Mobi ...
- Native Suffers A Massive Drop In Trust In Britain
Around the Net In MAD London, Sean Hargrave - Tuesday, September 29, 2015
Thirteen of the 14 most trusted forms of advertising have seen ...
- UK Companies Fail To Rise Above 'OK' Customer Service
Around the Net In MAD London, Sean Hargrave - Tuesday, September 29, 2015
No company in the UK, France or Germany delivers an excellent custom ...
- Only One In Four Top Adland Positions Held By Women
Around the Net In MAD London, Sean Hargrave - Tuesday, September 29, 2015
Just a quarter of those working in senior management roles in advertisi ...
- Reputable Publishers Distance Themselves From Bot Traffic
Around the Net in Real-Time, Sean Hargrave - Tuesday, September 29, 2015
Fraudulent traffic is a problem that continues to plague digital advertising, particular ...
- The Internet of Things By The Percentages
Connected Thinking, Chuck Martin - Tuesday, September 29, 2015
One of the main impacts of the Internet of Things is t ...
- Email Preferred Communication Channel For Financial Services, Social Last
Email Marketing Daily, Jess Nelson - Monday, September 28, 2015
Email ranked as the most preferred channel of communication in every catego ...
- Native Needs Fixing, Fast - Or Ad Blockers Will Prevail
London Blog, Sean Hargrave - Tuesday, September 29, 2015
Native is still one of the most trusted channels -- but tru ...
- Affluent GenXers Overtake Affluent Boomers
Research Brief, Jack Loechner - Tuesday, September 29, 2015
According to the 2015 Ipsos Affluent Survey USA, for the first ti ...
- Programmatic Direct Takes Majority Of Digital Display Spend In US
Around the Net in Real-Time, Sean Hargrave - Monday, September 28, 2015
US programmatic digital display ad spending will reach $15.43 billion this yea ...
- Consumers Prefer 'Premium' When It Comes To Pets
Marketing Daily, Tanya Gazdik - Sunday, September 27, 2015
The pet overall market has been seeing little expansion in terms ...
- Second-Screen Multitasking Tops With TV News, Kids Shows
MediaDailyNews, Wayne Friedman - Friday, September 25, 2015
Second-screen multitasking activity is growing -- with some areas such as ...
- US Hispanics Super Mobile Consumers
Research Brief, Jack Loechner - Monday, September 28, 2015
Hispanics are now the most avid smartphone users around. In fact, th ...
- Millennials Are Connected, But News Consumption Varies
Social Media & Marketing Daily, Gavin O'Malley - Friday, September 25, 2015
Millennials represent a great deal of diversity -- especially as it relat ...
- Car Hire Brands Lead The Travel Sector In Social Media
Around the Net In MAD London, Sean Hargrave - Friday, September 25, 2015
New data from BDRC Continental shows that of all the business categori ...
- The Global March of the Internet of Things
Connected Thinking, Chuck Martin - Thursday, September 24, 2015
With the Internet of Things being such a global phenomenon, no o ...