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Car Hire Brands Lead The Travel Sector In Social Media

New data from BDRC Continental shows that of all the business categories in the travel sector it is car rental companies that get the most out of social channels, Car rental companies such as Avis, Europcar, Enterprise, Sixt and Hertz generate the greatest amount of business as a result of social media interactions, with 83% of people saying the interactions affected their decision to use one of the brands, while 85% say social media had "at least some" influence on their satisfaction. 

Read the whole story at Marketing Week »

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