- eMarketer, Monday, September 28, 2015 11:40 AM
US programmatic digital display ad spending will reach $15.43 billion this year, up 49.5% over 2014 spending levels, eMarketer estimates. In our latest forecast for programmatic ad spending in
the US, we expect programmatic direct buys to account for a majority of all spending this year. Programmatic has come to account or a majority of digital display ad spending in the US this
year. In just two years, eMarketer estimates that nearly three in four display ad dollars in the country will be spent programmatically. Read the whole story at eMarketer »
