- Parents Loving Early Price Cuts
Marketing Daily, Sarah Mahoney - Tuesday, August 20, 2013
With the first bell of the school year just days away f ...
- Digital Media For On-The-Go Consumers Leads Global Growth
Research Brief, Jack Loechner - Wednesday, August 21, 2013
According to the PQ Media Global Consumer Usage of Digital Media Foreca ...
- Search Marketers Need A Mobile Wake-Up Call
SearchBlog, Laurie Sullivan - Wednesday, August 21, 2013
Just because someone owns a smartphone doesn't mean they use it ...
- Mobile Advertisers Driving Foot Traffic And Site Traffic
Research Brief, Jack Loechner - Tuesday, August 20, 2013
According to a Millennial Media/comScore Study, mobile phone penetration is nearing 10 ...
- The Dark Side Of Social Sharing
SearchBlog, Laurie Sullivan - Tuesday, August 20, 2013
Social might present challenges for search marketers, but the signals in consumer ...
- Pharma Should Leverage Sales, Promo Resources
Marketing Daily, Tanya Gazdik - Sunday, August 18, 2013
With the pressure to reduce budgets mounting within both the pharmaceutical a ...
- Nordstrom Lowers Forecasts; Luxury Shoppers Spend More
Marketing Daily, Sarah Mahoney - Friday, August 16, 2013
Nordstrom says that while its second-quarter sales increased, the gains were le ...
- How Long Is Too Long?
Research Brief, Jack Loechner - Monday, August 19, 2013
According to an Ifbyphone benchmarking analysis of how to best handle cal ...
- New Viewing Habits Pushing Bandwidth
Research Brief, Jack Loechner - Friday, August 16, 2013
According to a study from the Fiber to the Home (FTTH) Counc ...
- Mobile Streaming Preferred Over PC
Research Brief, Jack Loechner - Thursday, August 15, 2013
According to new research from ForeSee, highlighting 22 top U.S. streaming vide ...
- OPI Adds Carrie Underwood To Color Lineup
Marketing Daily, Sarah Mahoney - Tuesday, August 13, 2013
The Nicole by OPI collection will include glitters, dark shades and so ...
- Global Marketing Research Holds Its Own
Marketing Daily, Tanya Gazdik - Tuesday, August 13, 2013
The global marketing research industry fared better than expected in 2012, propell ...
- Record Email Opens Driven By Mobile and Targeting
Research Brief, Jack Loechner - Wednesday, August 14, 2013
According to an eMarketer report, Email Benchmarks: Key Metrics and Trends f ...
- NSA Matter Continues To Resonate In Media Appreciation
TVBlog, David Goetzl - Wednesday, August 14, 2013
Revelations that the National Security Agency (NSA) has been monitoring all kin ...
- Fluent Study: College Millennials Worry About Money
MAD, Steve McClellan - Monday, August 12, 2013
A new study from Boston-based Fluent suggests that college aged Millennials wor ...
- A Third Of Americans Eat Meat Alternatives
Marketing Daily, Karlene Lukovitz - Monday, August 12, 2013
Sales of meat alternatives in traditional channels, natural supermarkets and specialty supermarke ...
- Know Customer Through Relationship Data vs. Transactional
Research Brief, Jack Loechner - Tuesday, August 13, 2013
A new study by Yesmail Interactive, in conjunction with Gleanster, finds th ...
- Disaster Survivors Turn to Social Media
The Social Graf, Erik Sass - Tuesday, August 13, 2013
Unfortunately the world has seemed especially disaster-prone in recent years, including earthquak ...
- Tweeting Can Increase On Air TV Ratings
Research Brief, Jack Loechner - Monday, August 12, 2013
Analyzing more than 200 episodes of prime-time television programs, Nielsen determined th ...
- BBDO Probes Millennials' Dining-Out Habits
Marketing Daily, Karlene Lukovitz - Thursday, August 8, 2013
BBDO surveyed 1,000 Millennials about their eating-out habits and attitudes, including the ...
- Fresh Revolution: Can Supermarkets Make A Comeback?
Marketing Daily, Sarah Mahoney - Thursday, August 8, 2013
The way they've been bleeding market share for so long to oth ...
- Nielsen: Consumers Who Care Are On The Rise
Marketing Daily, Laurie Petersen - Thursday, August 8, 2013
That is the finding of the latest report from Nielsen Holdings N. ...
- Frugal Spending
Research Brief, Jack Loechner - Friday, August 9, 2013
According to the The Harris Poll online survey in June, 2013 ...
- ROI, Measurement Top Social Media Challenges
The Social Graf, Erik Sass - Friday, August 9, 2013
Determining return on investment and measurement are still the top issues faci ...
- Disney/ABC Names Pastor SVP, Strategy, Oversees Research
MediaDailyNews, David Goetzl - Wednesday, August 7, 2013
Paul Pastor, who has helped manage Disney's investment in Hulu and overse ...
- Tablet Traffic Valuable; Android Primary Choice, iOS Best For Browsers
Research Brief, Jack Loechner - Thursday, August 8, 2013
According to the Adobe Digital Index, with the meteoric rise of mobi ...
- Plan To Go Viral With TV Ads, And Maximize Sharing
Research Brief, Jack Loechner - Wednesday, August 7, 2013
New research from video technology company, Unruly, examines 12 television commercials fr ...
- Most CEOs Have No Social Media Presence
The Social Graf, Erik Sass - Wednesday, August 7, 2013
Social media provides an exciting new way for CEOs to ignore thin ...
- Social Savvy: Swarovski, Uniqlo, Nordstrom Top Brands
Marketing Daily, Sarah Mahoney - Tuesday, August 6, 2013
When it comes to selling luxury via social media, some brands a ...
- Marketers: Too Many Big Data Fish To Fry
Marketing Daily, Karl Greenberg - Monday, August 5, 2013
By 2017, per global analytics firm Teradata, three billion people will crea ...