- Report Underscores Latinas' Consumer Power
Marketing Daily, Karlene Lukovitz - Monday, August 5, 2013
Female Hispanics, or Latinas, are an increasingly powerful force in driving t ...
- Think Twice (Or More) Before Social Posting
Research Brief, Jack Loechner - Tuesday, August 6, 2013
While social media, such as Facebook and Instagram, are popular for shari ...
- AutoTrader: Too Many Test Drives Are Too Brief
Marketing Daily, Karl Greenberg - Sunday, August 4, 2013
The auto shopping site says, based on its consumer survey, that whi ...
- No More Patience With Irrelevant Ads
Research Brief, Jack Loechner - Monday, August 5, 2013
According to the results of the 2013 Online Personal Experience study fr ...
- Wireless Customer Satisfaction Improving
Marketing Daily, Aaron Baar - Thursday, August 1, 2013
"The carriers are getting more proactive, driving customers to that experience," J. ...
- QSR Top 50: Chick-fil-A Surpasses KFC In 2012 Sales
Marketing Daily, Karlene Lukovitz - Thursday, August 1, 2013
Nine of the top 10 quick-service restaurant chains in QSR Magazine's late ...
- Global Ad Spending Grows Only Moderately
Marketing Daily, Tanya Gazdik - Friday, August 2, 2013
Global ad spending grew only moderately on a year-over-year basis, and 20 ...
- Millennial Moms Mobilize Throughout The Food Chain
Mobile Marketing Daily, Steve Smith - Friday, August 2, 2013
Old habits of coupon-clipping die hard, but Millennial moms are among t ...
- Socialize With Your Pet
Research Brief, Jack Loechner - Friday, August 2, 2013
According to new research from Mintel, 47% of pet owners believe owni ...
- NIH Studies Social Media and Binge Drinking
The Social Graf, Erik Sass - Friday, August 2, 2013
OMG dude! Do you think that social media might, like, create nor ...
- More Consumers Streaming Music (And Paying For It)
Marketing Daily, Aaron Baar - Wednesday, July 31, 2013
"One of the things we've noticed is these [streaming companies'] business mode ...
- Mobile Takes The Digital Lead As Online Surpasses TV
Mobile Insider, Steve Smith - Thursday, August 1, 2013
Time spent online is set to surpass TV this year, eMarketer say ...
- Streamers Prefer TV Shows to Movies by Four-to-One
Research Brief, Jack Loechner - Thursday, August 1, 2013
According to the findings of a new GfK report, defining the actu ...
- Media Industry Can Look To U.K. For New Terminology
TVBlog, David Goetzl - Thursday, August 1, 2013
The land of Shakespeare uses descriptions of media behavior that at lea ...
- Coupons See Post-Recession Recovery
Marketing Daily, Karl Greenberg - Tuesday, July 30, 2013
Coupon use is returning to modest growth, with digital distribution driving so ...
- Consumers Unaware Of Spending More
Marketing Daily, Tanya Gazdik - Tuesday, July 30, 2013
Consumer spending has increased across all evaluated categories, although consumers believe t ...
- The Independent American Woman
Research Brief, Jack Loechner - Wednesday, July 31, 2013
From the Wave 5 from the Ipsos MediaCT Audience Measurement Group, Wome ...
- Deloitte: For BTS, Internet Dethrones TV
Marketing Daily, Sarah Mahoney - Monday, July 29, 2013
In a new survey on back-to-school spending trends, consulting giant Deloitte sa ...
- Back To School Spending; Already?
Research Brief, Jack Loechner - Tuesday, July 30, 2013
According to NRF's 2013 Back-to-School Survey conducted by Prosper Insights & Analytic ...
- Anheuser-Busch Tops In Sponsorships
Marketing Daily, Tanya Gazdik - Monday, July 29, 2013
Sponsorship spending on fairs, festivals and annual events is expected to tot ...
- Report: Sports Drinks' Growth To Slow Somewhat
Marketing Daily, Karlene Lukovitz - Friday, July 26, 2013
The beverages have seen cumulative five-year growth of 25%, despite a do ...
- Social Login Network Choice Depends On Vertical
Research Brief, Jack Loechner - Monday, July 29, 2013
According to a new analysis by Gigya, social login has become ...
- Apple Still Tops Among Consumers
Marketing Daily, Aaron Baar - Thursday, July 25, 2013
Linda Schulz, senior vice president of multi-client research at Harris Interactive, tel ...
- Study: QSRs' Performance Hinges On Customer Service
Marketing Daily, Karlene Lukovitz - Thursday, July 25, 2013
When it comes to increasing return visits and consumer referrals, customer servi ...
- Acura, Porsche Lead As Automakers Buff Up Sites
Marketing Daily, Karl Greenberg - Thursday, July 25, 2013
In the study Dodge follows Acura and Porsche in the rankings, a ...
- Local Mobile Ad Sales To Reach $2 Billion in 2014
Research Brief, Jack Loechner - Friday, July 26, 2013
According to research from Mintel, more than half of all U.S. tee ...
- Last-Click Attribution Model Shorts Content Creators
SearchBlog, Laurie Sullivan - Friday, July 26, 2013
About 88% of click paths require more than three clicks, content sit ...
- Innovation Starvation: Why Marketing Fails
Marketing Daily, Sarah Mahoney - Wednesday, July 24, 2013
While specific budget guidelines such as Coca-Cola's model -- with 70% ...
- Brands That 'Get' Non-Traditional Families Get Noticed
Marketing Daily, Karl Greenberg - Wednesday, July 24, 2013
NBCUniversal's Integrated Media's Brand Power Index, which measures consumer perception of 5 ...
- Pet Spending Passes $60 Billion
Marketing Daily, Tanya Gazdik - Thursday, July 25, 2013
Consumer spending in the U.S. pet market will reach $62 billion ...