- Pet Spending Passes $60 Billion
Marketing Daily, Tanya Gazdik - Thursday, July 25, 2013
Consumer spending in the U.S. pet market will reach $62 billion ...
- Viewers Use Tablets, Smartphones With -- Or Instead Of -- TV Sets
MediaDailyNews, Wayne Friedman - Wednesday, July 24, 2013
A second-screen device may be the only TV screen as well ...
- YieldMetrics Rebrands To Adomic, Reflects Rising RTB Ad Spending
Online Media Daily, Laurie Sullivan - Thursday, July 25, 2013
YieldMetrics will rebrand to Adomic next week, emphasizing the company's focus ...
- Fashion Brands Coastal; Online Shoppers Rural
Research Brief, Jack Loechner - Thursday, July 25, 2013
With U.S. e-commerce sales now topping $200 billion annually, digital marketers a ...
- America's Fave Grocer: Trader Joe's Tops; Walmart Worst
Marketing Daily, Sarah Mahoney - Tuesday, July 23, 2013
Ring those goofy bells and put on your Hawaiian shirt: Trader Joe ...
- Richard H. Lenny Named Chairman Of IRI
Marketing Daily, Karlene Lukovitz - Tuesday, July 23, 2013
Richard H. Lenny, whose career has included serving as chairman, president a ...
- A Third Of U.S. Shoppers Showroom, Buy From Online Retailers While In Stores
Online Media Daily, Mark Walsh - Tuesday, July 23, 2013
More than half (58%) of smartphone owners, or a third of a ...
- Behavioral Marketing Still An "Untapped Asset"
Research Brief, Jack Loechner - Wednesday, July 24, 2013
According to a Silverpop study by Forrester Consulting, marketers who have adopt ...
- Mobile Viewing Has Implications For Family Unity
TVBlog, David Goetzl - Wednesday, July 24, 2013
The last decade has brought a pair of revolutions in consumer viewi ...
- Ads Undercut Customer Internet Satisfaction
Marketing Daily, Sarah Mahoney - Tuesday, July 23, 2013
Tumbling satisfaction is primarily due to search engines, which are still looki ...
- Superstition Marketing Works For Sports Fans
Marketing Daily, Aaron Baar - Tuesday, July 23, 2013
"It can be stressful when you want your team to win, b ...
- Google's Himax Chip Investment Will Impact Online Ad Industry
Online Media Daily, Laurie Sullivan - Monday, July 22, 2013
Google's investment in a Taiwanese semiconductor subsidiary will give the company ...
- Fortune 500 Adopts Social Media
Research Brief, Jack Loechner - Tuesday, July 23, 2013
Fortune Magazine annually compiles the "Fortune 500" list of America's largest corporation ...
- Varied Usage For Programming, Content Apps
Marketing Daily, Aaron Baar - Friday, July 19, 2013
People are regularly using apps from programmers, content providers and OTT compani ...
- Affluents Driving Car, Truck Sales
Marketing Daily, Karl Greenberg - Friday, July 19, 2013
The fact that auto sales are returning to healthy numbers has mo ...
- Ad-Tracking Tool Increases Sites' CPM, Aids Brand Marketers
Online Media Daily, Laurie Sullivan - Friday, July 19, 2013
Publishers have a new tool helping to convince brands like AT&T, Garnie ...
- Smartphone Addiction
Research Brief, Jack Loechner - Monday, July 22, 2013
According to the Mobile Consumer Habits study by Jumio, conducted by Harr ...
- Airlines Fall Short On Reliability
Marketing Daily, Tanya Gazdik - Thursday, July 18, 2013
Major airlines score well for appeal and loyalty, but fall short ...
- Kahlert Named Managing Director, GfK MRI
MediaDailyNews, Fern Siegel - Thursday, July 18, 2013
GfK has appointed Florian Kahlert as managing director of GfK MRI, ...
- Study: Commerce Department App Privacy Proposal Confuses Consumers
Online Media Daily, Wendy Davis - Thursday, July 18, 2013
A privacy proposal calling for mobile app developers to provide consumers wi ...
- Content Marketing Potpouri
Research Brief, Jack Loechner - Friday, July 19, 2013
According to a Blog post by Wishpond, companies that blog have 5 ...
- Consumers Make Gut-Based Financial Decisions
Marketing Daily, Tanya Gazdik - Wednesday, July 17, 2013
A paper that appears in the June 2013 issue of the Americ ...
- Mom's Apps
Research Brief, Jack Loechner - Thursday, July 18, 2013
According to a Flurry study and analysis of smartphone and tablet use ...
- How The Color Red Influences Behavior
Data and Targeting Insider, Laurie Sullivan - Wednesday, July 17, 2013
Changing the color of the price from black to red on ...
- Stores Sharpen Focus On Mobile Email, Paid Search
Marketing Daily, Sarah Mahoney - Tuesday, July 16, 2013
The analysis, "The State Of Retailing Online 2013: Marketing & Merchandising," fin ...
- Next-Gen Console Games Face Uphill Fight
Marketing Daily, Aaron Baar - Tuesday, July 16, 2013
This fall is looking to be a big one for console ga ...
- Single-Cup Coffee Sales Leaped 82% In 2012
Marketing Daily, Karlene Lukovitz - Tuesday, July 16, 2013
Single-cup brew coffee sales continued their massive growth last year, with doll ...
- Research Hypotheses Before Creative Work
Research Brief, Jack Loechner - Wednesday, July 17, 2013
Martin Weigel, head of planning at Wieden+Kennedy, recently delivered the keynote addre ...
- Ultra High Net Worth Individuals Embracing Social Media
The Social Graf, Erik Sass - Wednesday, July 17, 2013
The number of affluent Americans using social media is increasing, according ...
- Rob Frydlewicz Observes & Reports The Weather -- Using Big Data
TV Board, Charlene Weisler - Wednesday, July 17, 2013
A recent article in CIO magazine titled "How to Profit From t ...