- Mom's Apps
Research Brief, Jack Loechner - Thursday, July 18, 2013
According to a Flurry study and analysis of smartphone and tablet use ...
- How The Color Red Influences Behavior
Data and Targeting Insider, Laurie Sullivan - Wednesday, July 17, 2013
Changing the color of the price from black to red on ...
- Stores Sharpen Focus On Mobile Email, Paid Search
Marketing Daily, Sarah Mahoney - Tuesday, July 16, 2013
The analysis, "The State Of Retailing Online 2013: Marketing & Merchandising," fin ...
- Next-Gen Console Games Face Uphill Fight
Marketing Daily, Aaron Baar - Tuesday, July 16, 2013
This fall is looking to be a big one for console ga ...
- Single-Cup Coffee Sales Leaped 82% In 2012
Marketing Daily, Karlene Lukovitz - Tuesday, July 16, 2013
Single-cup brew coffee sales continued their massive growth last year, with doll ...
- Research Hypotheses Before Creative Work
Research Brief, Jack Loechner - Wednesday, July 17, 2013
Martin Weigel, head of planning at Wieden+Kennedy, recently delivered the keynote addre ...
- Ultra High Net Worth Individuals Embracing Social Media
The Social Graf, Erik Sass - Wednesday, July 17, 2013
The number of affluent Americans using social media is increasing, according ...
- Rob Frydlewicz Observes & Reports The Weather -- Using Big Data
TV Board, Charlene Weisler - Wednesday, July 17, 2013
A recent article in CIO magazine titled "How to Profit From t ...
- Forrester: Healthy Brands Are 'TRUE'
Marketing Daily, Karl Greenberg - Monday, July 15, 2013
The best overall brands in health and beauty, and food and bevera ...
- Rest Of The World Embracing M-Commerce Faster Than U.S.
Mobile Marketing Daily, Steve Smith - Tuesday, July 16, 2013
Emerging markets are more confident in m-commerce and embracing the practice fast ...
- Hooking Keepers Plagues CMOs
Research Brief, Jack Loechner - Tuesday, July 16, 2013
Even in today's Big Data mania, marketers still understand that customer engageme ...
- Search Engine Optimization Takes Backseat To Paid Search
SearchBlog, Laurie Sullivan - Tuesday, July 16, 2013
Paid-search budgets continue to dominate media marketing investments for retailers. The U. ...
- BrandIndex Ranks Best-Perceived QSRs, Casuals for 1H
Marketing Daily, Karlene Lukovitz - Friday, July 12, 2013
As of this year's first half, Subway continues to be the best-perceiv ...
- The New Normal: 76% Have Seen A Mobile Ad In The Last Month
Mobile Marketing Daily, Steve Smith - Monday, July 15, 2013
Mobile media use and exposure to its advertising will continue strong grow ...
- Traditional Media Ad Spend Dynamics In First Quarter
Research Brief, Jack Loechner - Monday, July 15, 2013
According to data from Kantar Media, total traditional advertising expenditures in t ...
- PLAs Let Businesses Monopolize Search Results
SearchBlog, Laurie Sullivan - Monday, July 15, 2013
The addition of Google product listing ads has opened a new li ...
- Google Updates Directory URL Patent
Around the Net in Search Marketing, Laurie Sullivan - Friday, July 12, 2013
Bill Slawski tells us about the updated version of Google's patent th ...
- Levi's Rolls Out Revel, New Line For Women
Marketing Daily, Sarah Mahoney - Thursday, July 11, 2013
In its ongoing quest to build the perfect pair of jeans f ...
- Study Says Artificial Sweeteners Harmful; ABA Scoffs
Marketing Daily, Karlene Lukovitz - Thursday, July 11, 2013
A Purdue University professor has released a report that concludes that freque ...
- Microsoft Reorg Aims For Better Collaboration, Engineering Efficiencies
Online Media Daily, Laurie Sullivan - Thursday, July 11, 2013
Microsoft consolidated business groups and reorganized management Thursday in an effort ...
- Search Spending Rises Across Google, Bing
Online Media Daily, Laurie Sullivan - Wednesday, July 10, 2013
Search marketers spent between 18% and 22% more on paid-search ads duri ...
- CPG Companies Accelerate Digital Direct
Research Brief, Jack Loechner - Friday, July 12, 2013
Despite the overall slowing of net sales growth rates in 2012, foo ...
- MTV Insights Releases Young Millennial Study: 3 Implications For Marketers
Engage:Teens, Aaron Paquette - Thursday, July 11, 2013
Recently, MTV unveiled its findings of a study examining young Millennials-those betwe ...
- The Best Market Research Tool You're Not Using
Marketing Daily, Sarah Browne - Thursday, July 11, 2013
Forget about the typical reasons that brands pay attention to Pinterest. Instea ...
- Dopamine or Serotonin, Millennials or Boomers
Research Brief, Jack Loechner - Thursday, July 11, 2013
According to a new Nielsen study, Boomers and Millennials exhibit vastly differe ...
- Picture Quality, Price Most Important To HDTV Buyers
Marketing Daily, Aaron Baar - Tuesday, July 9, 2013
Among the manufacturers, Sony and Vizio tied for the highest rank ...
- Market Research Firms On Downward Trend
Marketing Daily, Tanya Gazdik - Tuesday, July 9, 2013
Despite modest gains during the two previous years, U.S. marketing research fir ...
- Global Mobile Ad Sales Nearly Double To $8.9 Billion
Online Media Daily, Mark Walsh - Tuesday, July 9, 2013
Mobile ad revenue worldwide increased sharply last year, rising 82.8% to $8 ...
- How Important Are Keywords Like "Foo?"
Research Brief, Jack Loechner - Wednesday, July 10, 2013
According to the Adestra study and email subject line analysis report, looki ...
- Marketers Still Don't Capitalize On Behavior
SearchBlog, Laurie Sullivan - Wednesday, July 10, 2013
Behavioral data remains the greatest untapped asset, even for search engine marketer ...