- Wendy's Breakfast Rollout Menu: Sandwich-Based, Simple
Marketing Daily, Steve Ellwanger - Tuesday, October 15, 2019
Wendy's U.S.president predicted breakfast sales will quickly represent at least 10% ...
- California Pizza Kitchen Blows Minds With Cauliflower Crust
Marketing Daily, Steve Ellwanger - Monday, October 14, 2019
Campaign creative has people biting into a slice of cauliflower-crusted pizza whi ...
- B.Good's Menu: Farm-Based Charity, 'Flexitarian' Burgers
Marketing Daily, Steve Ellwanger - Wednesday, October 9, 2019
Boston-based casual fast-food chain B.Good hopes to "inspire the good in peopl ...
- World's Largest Starbucks Preps Chicago Opening
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, October 8, 2019
Starbucks has released a rendering of its planned four-story roastery at t ...
- Domino's Must Face Lawsuit By Blind Man Over Online Access
Digital News Daily, Wendy Davis - Monday, October 7, 2019
In defeat for Domino's, Supreme Court left in place a ruling th ...
- Gartner: CMOs Show Misplaced Optimism In Face Of Shrinking Budgets
Digital News Daily, Karlene Lukovitz - Wednesday, October 2, 2019
Marketing budgets have dropped as a percentage of company revenue, but mo ...
- Tim Horton's Brings Kenya's Ice Hockey Team To Canada
The MediaPost Cases, Nina Lentini - Wednesday, October 2, 2019
The brand searched for a new way to celebrate Canadians' commitment ...
- Agencies Learn Value Of Fortune-Cookie Advertising
MAD, Larissa Faw - Monday, September 30, 2019
Agencies had viewed placing brand messages in fortune cookies as a "cu ...
- Subway's Gamified Ads Lead To Very High Conversion Rate
The MediaPost Cases, Nina Lentini - Tuesday, October 1, 2019
The ads engaged users with hit after hit of reward, and Subw ...
- McDonald's Teaming Up With Beyond Meat For Plant-Based Burger Test
Marketing Daily - Top of the News, Thom Forbes - Friday, September 27, 2019
Called the P.L.T. (plant, lettuce, tomato), it will be available at ...
- Detroit Chili's Targets Stressed Families By Busing Them To Dinner
Marketing Daily, Steve Ellwanger - Wednesday, September 25, 2019
The event came 18 months after the restaurant chain simplified its ...
- Social 'Chicken Wars' Boosted Chick-fil-A Traffic Amid Category Decline
Marketing Daily, Steve Ellwanger - Wednesday, September 18, 2019
More people visited Chick-fil-A and Popeyes as companies traded tweets -- b ...
- 'Food & Wine' Taps Khushbu Shah As New Restaurant Editor, Opens LA Bureau
Publishers Daily, Melynda Fuller - Wednesday, September 18, 2019
Shah wants to bring greater inclusivity to the influential role, a missi ...
- Panera Bread Woos 'Flexitarians' With Grain Bowl Menu Additions
Marketing Daily, Steve Ellwanger - Wednesday, September 18, 2019
The launch is being supported by a campaign titled "Full of Goo ...
- W+K Wins McDonald's Business
MAD, Larissa Faw - Friday, September 13, 2019
W+K will oversee all creative responsibilities for McDonald's largest market, with mo ...
- Yelp Introduces Connect And Waitlist For Restaurants
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 12, 2019
Yelp on Thursday announced new publishing features for restaurant owners and n ...
- Dave & Buster's Hopes New App, More Digital Ads, Will Increase Repeat Visits
Marketing Daily, Steve Ellwanger - Wednesday, September 11, 2019
Restaurant chain is also adding 50-foot LED WoW Walls to revitalize dini ...
- Wendy's Preps Nationwide Breakfast Rollout
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, September 11, 2019
Wendy’s will hire about 20,000 employees as it expands its breakfast me ...
- Topgolf Proposes Customers 'Go Out Swinging'
Marketing Daily, Tanya Gazdik - Tuesday, September 10, 2019
The campaign will run year-round and is Topgolf's first major, ongoing brandi ...
- 2019 Effie Case Study Series: IHOb
Marketing Daily, Alex Cohen - Monday, September 9, 2019
To fuel fresh growth, IHOP decided to think beyond the pancake, revampi ...
- IHOP Turns Itself Inside Out To Call Attention To Its Burgers
The MediaPost Cases, Nina Lentini - Tuesday, September 10, 2019
To get America to pay attention to its launch, and to pro ...
- Grubhub's 'Perks' App Feature Flags Dining Deals, Integrates With Loyalty Programs
Marketing Daily, Steve Ellwanger - Thursday, September 5, 2019
"Grubhub is trying to make itself more of a destination app rath ...
- KFC Calls UK Media Review
Around the Net In MAD London, Sean Hargrave - Wednesday, September 4, 2019
After 16 years with Blue 449, KFC is calling a UK med ...
- Papa John's Stock Pops As It Recruits Arby's Lynch As CEO
Marketing Daily - Top of the News, Thom Forbes - Wednesday, August 28, 2019
"Lynch says he's eager to push the chain past controversy surrounding racial ...
- KFC Tests Plant-Based Chicken, Rolls Out Mac & Cheese
Marketing Daily, Steve Ellwanger - Monday, August 26, 2019
Kentucky Fried Chicken is dipping a tiny finger into the plant-based me ...
- Buffalo Wild Wings Offers Football Prenup
Marketing Daily, Tanya Gazdik - Monday, August 26, 2019
"We have a more impactful football program this season that is in-li ...
- Yelp Personalizes Local Queries And Results To Gain Lead On Google, Others
Performance Marketing Insider, Laurie Sullivan - Tuesday, August 27, 2019
Yelp launched a feature in its app on Tuesday that allows use ...
- Owners Of Arby's, Au Bon Pain Enter Top 10 Foodservice Ranks
Marketing Daily, Steve Ellwanger - Thursday, August 22, 2019
In a separate ranking, 'Nation's Restaurant News' cited MOD Pizza as t ...
- 'Travel +Leisure,' 'Food & Wine' Team For Inaugural World's Best Restaurants List
Publishers Daily, Melynda Fuller - Thursday, August 22, 2019
The list is the result of a four-month journey, during which award-winni ...
- Olive Garden Tantalizes Pasta Lovers With Lifetime Pass Promotion
Marketing Daily - Top of the News, Thom Forbes - Tuesday, August 13, 2019
Lifetime offer, for 50 customers only, is part of Olive Garden's nine-we ...