- Mobile Drives Restaurant Traffic, But Apps Could Yield To RCS Texts
Marketing Daily, Steve Ellwanger - Thursday, December 19, 2019
The next wave in personal communication: RCS, or rich communication services, whi ...
- What Types Of Media, Advertising, Technology Influence Customers
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 18, 2019
Digital ads on mobile devices and computers rank highest at 58% f ...
- Subway Centralizes Search Discovery With Yext Partnership
Marketing Daily, Steve Ellwanger - Monday, December 16, 2019
The move will make it much easier for Subway and its franchise ...
- Flip'd By IHOP Will Cater To Urbanites Craving Fresh Fast-Casual
Marketing Daily - Top of the News, Thom Forbes - Thursday, December 12, 2019
Smaller than IHOPs, Flip'd will offer takeout-friendly items like Pancake Bowls, ...
- Google Maps Alternative Displays Business Icon, Customizes Search
Performance Marketing Insider, Laurie Sullivan - Monday, December 9, 2019
The travel app Nexit links to Interstate Data USA to display nam ...
- TripAdvisor Buys SinglePlatform For $51M From ConstantContact To Offset Google's SEO Roadblocks
Search & Performance Marketing Daily, Laurie Sullivan - Friday, December 6, 2019
Assets acquired in TripAdvisor's purchase of SinglePlatform include contracts, intellectual property a ...
- Kroger Joins 'Dark Kitchen' Delivery Trend With ClusterTruck
Marketing Daily, Steve Ellwanger - Wednesday, December 4, 2019
Dark kitchen refers to the growing number of delivery-only kitchens with restauran ...
- Chick-fil-A Facilitates 'Time Gifting' For The Holidays
Marketing Daily, Steve Ellwanger - Tuesday, December 3, 2019
Visitors to the brick-and-mortar The Time Shop and website can create cust ...
- Google Maps Thanksgiving Holiday Traffic: No, Not That Traffic
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 26, 2019
By crunching anonymized data such as speed and location, Google can provi ...
- Study: Taco Bell Fastest In 'Attended Pickup' Digital Ordering
Marketing Daily, Steve Ellwanger - Monday, November 25, 2019
For attended, in-store pickup of digitally placed orders, the average wait ti ...
- Google Maps Ideal For Local Search In Homes On Mobile, Not Desktop
Performance Marketing Insider, Laurie Sullivan - Tuesday, November 26, 2019
A study found that half of searches were done at home, wi ...
- Chipotle Giving Away Voice Assistants To Customers Named Alexa
Connected Thinking, Chuck Martin - Sunday, November 24, 2019
That's one way to increase voice ordering. ...
- Mobivity Launches New Promotions Platform: Subway First To Deploy
Email Marketing Daily, Ray Schultz - Monday, November 25, 2019
The new tool enables brands to track their marketing at all stag ...
- Outdoor Ad Spending Rises 7% In Q3, And Year-To-Date
Research Intelligencer, - Friday, November 22, 2019
Out-of-home advertising revenue rose 7% to $1.98 billion in the third quart ...
- Subway, Other Brands Testing Feature-Rich RCS Texting
Marketing Daily, Steve Ellwanger - Thursday, November 14, 2019
"The RCS-driven improvements would be the equivalent of chat bot-like functionality, whe ...
- 'Zagat' Offers 2020 Print Edition For 40th Anniversary
Publishers Daily, Fern Siegel - Thursday, November 14, 2019
It's been three years since Zagat's beloved burgundy-colored paperbacks were available. Sin ...
- Chipotle Turnaround In Full Gear After Food Safety Issues
Marketing Daily, Steve Ellwanger - Tuesday, November 12, 2019
Credit goes to a new CEO, a complete overhaul of how t ...
- The Future Of Restaurants? Tech-Driven -- And Complicated
Marketing Daily, Steve Ellwanger - Thursday, November 7, 2019
Report: "The off-premises market - carryout, delivery, drive-thru and mobile units ...
- Cold Beverages Help Perk Up Starbucks' U.S. Sales Growth
Marketing Daily, Steve Ellwanger - Tuesday, November 5, 2019
The company posted comparable-store sales growth of 6% in its recently end ...
- McDonald's New CEO, Chris Kempczinski, Faces Franchisee Disenchantment
Marketing Daily - Top of the News, Thom Forbes - Wednesday, November 6, 2019
Kempczinski has never earned a paycheck assembling a Big Mac, which apparent ...
- New Panera AR Ad Unit Lets Customers 'Play With' Their Food
Marketing Daily, Steve Ellwanger - Monday, November 4, 2019
Mobile users can manipulate a Mediterranean Egg White Breakfast Wrap to s ...
- U.K. Chick-fil-A To Close In LGBT Rights Row
Around the Net In Brand Marketing, Tanya Gazdik - Sunday, November 3, 2019
Gay rights campaigners are boycotting Chick-fil-A, which opened its first U.K. bran ...
- Chick-fil-A Sends Email Promotion -- For Day That It's Closed
Email Marketing Daily, Ray Schultz - Friday, November 1, 2019
Popeyes gleefully called out the company's error promoting National Sandwich Day ...
- Shifting Tastes Alter Breakfast Menus, But Eggs Still Rule The Roost
Marketing Daily, Steve Ellwanger - Thursday, October 31, 2019
More than one-third of restaurants operators have seen an increase in breakfa ...
- Grubhub Doubles Down On Loyalty Amid Delivery Commoditization
Marketing Daily, Steve Ellwanger - Wednesday, October 30, 2019
Grubhub has decided not to chase new business at any cost, b ...
- Popeyes Reignites Chicken Sandwich War
Marketing Daily - Top of the News, Thom Forbes - Tuesday, October 29, 2019
Popeyes is bringing back the chicken sandwich that was so successful ...
- McDonald's Tests, Learns From Plant-Based Burger In Canada
Marketing Daily, Steve Ellwanger - Thursday, October 24, 2019
A major difference between McDonald's and many of its QSR competitors ...
- Email Marketing For Restaurant Franchises
Around the Net in Email, Ray Schultz - Wednesday, October 23, 2019
Social media may get the buzz, but email can be more producti ...
- Cracker Barrel Invests In Maple Street Biscuit, Punch Bowl Social
Marketing Daily, Steve Ellwanger - Monday, October 21, 2019
Punch Bowl Social is a completely different dining concept from Cracker Barre ...
- KFC, StubHub Partner For NFL-Themed Wing Promotion
Marketing Daily, Tanya Gazdik - Thursday, October 17, 2019
KFC Seasoned Ticket holders will receive weekly offers so they can g ...