- Nicorette Puts $15 Million Into Ad Blitz
Around the Net In Brand Marketing, Thom Forbes - Monday, December 7, 2009
GlaxoSmithKline wants people to know that it "sucks" to quit smoking, b ...
- AAMCO Gets An App
Marketing Daily, - Friday, December 4, 2009
Transmission service chain AAMCO is expanding its marketing campaign an iPhone applicati ...
- Wal-Mart Signs Deal To Operate Official World Cup Stores
Around the Net In Brand Marketing, Thom Forbes - Friday, December 4, 2009
Wal-Mart will feature branded shops inside select stores around the world th ...
- Target Gift Card Branding Experiment Wirelessly Controls Mouse
Around the Net In Brand Marketing, Thom Forbes - Friday, December 4, 2009
...
- YouGov BrandIndex: Consumers Believe Macy's Holiday Campaign
Around the Net In Brand Marketing, Thom Forbes - Friday, December 4, 2009
...
- Eukanuba, Petco Partner With 'Cat Fancy'
Marketing Daily, - Thursday, December 3, 2009
Eukanuba brand cat food and Petco specialty retailer are joining with C ...
- Sara Rue, 31, Is New Jenny Craig Celeb Client
Marketing Daily, Tanya Gazdik - Thursday, December 3, 2009
"Jenny Craig has always appealed more to the middle-aged (35-45) housewife crow ...
- Mattel's New Line Of Black Dolls Draws Criticism, Praise
Around the Net In Brand Marketing, Thom Forbes - Thursday, December 3, 2009
Some parents are saying Mattel's new line of black dolls, called " ...
- Can Wal-Mart Cause Deflation?
Around the Net In Brand Marketing, Thom Forbes - Thursday, December 3, 2009
Wal-Mart's price slashing has led to a big drop in the sto ...
- Wal-Mart Woos Holiday Gamers With Price Cuts
Marketing Daily, - Wednesday, December 2, 2009
With Black Friday behind it, Wal-Mart Stores is issuing a "Game O ...
- Black Friday Breaks Records, But Barely
Marketing Daily, Sarah Mahoney - Wednesday, December 2, 2009
A much happier sound, of course, is the steady cha-ching coming fr ...
- Gap Takes Its Cheer Act On The Road
Marketing Daily, Sarah Mahoney - Wednesday, December 2, 2009
The Gap's Traveling "Cheer" squad -- a dozen professional dancers and drumme ...
- Kroger Rolls Out Pet Insurance
Around the Net In Brand Marketing, Thom Forbes - Wednesday, December 2, 2009
...
- Dockers Backs Khakis In New Global Push
Marketing Daily, - Tuesday, December 1, 2009
Dockers is launching a new global campaign for khakis, "Wear the Pants ...
- A Holiday Message To Marketers
Marketing Daily, Jon Fox - Wednesday, December 2, 2009
We are also consumers, and as marketers we know when enough ...
- Web-Savvy Shoppers Are Season's Real Story
Marketing Daily, Sarah Mahoney - Tuesday, December 1, 2009
With a record number of shoppers clicking through bargains, "the past fo ...
- Penney Pairs With Mango, Boosts Fashion Cred
Marketing Daily, Sarah Mahoney - Tuesday, December 1, 2009
Consumers have increasingly come to expect such partnerships from retailers, a tre ...
- Target Adjusts Its Message In Pursuit Of Wal-Mart
Around the Net In Brand Marketing, Thom Forbes - Tuesday, December 1, 2009
There's an entirely new vibe at a certain big-box retailer, Michelle Conl ...
- Upscale Italian Retailers Join The Online Shopping Boon
Around the Net In Brand Marketing, Thom Forbes - Tuesday, December 1, 2009
David Holthaus reports that online shoppers spent about $900 million online yesterd ...
- Suit Says CVS Sells Expired Products
Around the Net In Brand Marketing, Thom Forbes - Tuesday, December 1, 2009
...
- Top Product Searches On Cyber Monday
Marketing Daily, - Tuesday, December 1, 2009
1. Wii Fit 2. nuvi 265WT GPS 3. Apple iPod touch 16 ...
- Marathon Oil Gets New Marketing Leadership
Marketing Daily, - Monday, November 30, 2009
Thomas M. Kelley succeeds Mary Ellen Peters as senior vice president ...
- For Most, Marketing Budgets Flat This Holiday
Marketing Daily, Sarah Mahoney - Monday, November 30, 2009
But the survey results may be a little misleading, BDO Seidman's Catheri ...
- Outdoorsy REI Launching First TV Campaign
Marketing Daily, Aaron Baar - Monday, November 30, 2009
One spot depicts two hikers making a meal of peanut butter sandwich ...
- Buyers, Sellers Loving Cyber Monday
Marketing Daily, Sarah Mahoney - Monday, November 30, 2009
"Despite the lingering effects of the recession, the online space remains t ...
- Report: Holiday Online Sales To Rise 5.4%
Online Media Daily, Mark Walsh - Monday, November 30, 2009
With more consumer spending shifting to the Web, eMarketer predicts online holid ...
- Oxygen Puts The 'O' In ShopOholic.com
Online Media Daily, Laurie Sullivan - Monday, November 30, 2009
While ShopOholic.com launched Monday, portions of the site will continue to ro ...
- Shop By Phone: Mobile Makes Dent In Cyber Monday Sales
Online Media Daily, Laurie Sullivan - Monday, November 30, 2009
About 96.5 million Americans plan to shop online during this year's Cyb ...
- The Obsolescence Of Brick-and-Mortar
SearchBlog, Laurie Sullivan - Tuesday, December 1, 2009
Web sites will replace brick-and-mortar stores within five years. I realize that ...
- Retailers Squeezing Brands More Than Ever
Around the Net In Brand Marketing, Thom Forbes - Monday, November 30, 2009
Even major, well-advertised brands are not immune to retailer's efforts to impro ...