- Nike Ad Left Viewers Confused, Skeptical
Marketing Daily, Wayne Friedman - Monday, April 12, 2010
If the aim of Nike's new ad featuring Tiger Woods was ...
- Nike Tiger Ad Fails To Score
MediaDailyNews, Wayne Friedman - Friday, April 9, 2010
If the aim of Nike's new ad featuring Tiger Woods was ...
- Wal-Mart Reducing Prices On 10,000 Items
Around the Net In Brand Marketing, Thom Forbes - Friday, April 9, 2010
Wal-Mart is cutting the price on about 10,000 items -- mostly fo ...
- Kmart CMO Discusses Layaway, Value, Teens, Apparel And Price
Around the Net In Brand Marketing, Thom Forbes - Friday, April 9, 2010
Kmart CMO Mark Snyder chats with Elaine Wong about the company's popul ...
- Revenge Of The Nerds: How Barbie Got Her Geek On
Around the Net In Brand Marketing, Thom Forbes - Friday, April 9, 2010
Ann Zimmerman has the story behind the story of why the ne ...
- Who Gardens?
Marketing Daily, - Friday, April 9, 2010
Top 10 DMAs in which reside adults who garden: 1 Spokane, Was ...
- Shoppers Come Alive: March Sales Improve
Marketing Daily, Sarah Mahoney - Thursday, April 8, 2010
Department stores had a banner month: Same-store sales at Macy's shot ...
- For Stores, Is Green The New Invisible?
Marketing Daily, Sarah Mahoney - Friday, April 9, 2010
But going forward, we expect that stores will spend more time painti ...
- Candie's Unveils Palin Pregnancy Prevention Spot
Marketing Daily, - Thursday, April 8, 2010
The ad shows clips of Bristol Palin surrounded in the media spotlig ...
- Consumers Give Store Brands High Marks Around The Globe
Around the Net In Brand Marketing, Thom Forbes - Thursday, April 8, 2010
A new global survey about store brands reveals that 87% of consume ...
- Weird Stuff Warehouse Holds History Of Silicon Valley
Around the Net In Brand Marketing, Thom Forbes - Thursday, April 8, 2010
Mike Cassidy reports on a 30,000-square-foot cavern in Silicon Valley called t ...
- Retailers Prep For Consumer Spending
Around the Net In Brand Marketing, Thom Forbes - Thursday, April 8, 2010
...
- French Ad Retargeting Co. Brings CPC And Privacy Model To U.S.
Online Media Daily, Laurie Sullivan - Thursday, April 8, 2010
The U.S. officially gains another retargeting company Thursday. Criteo has moved i ...
- Wealthy Consumers Want Different Relationship With Brands
Around the Net In Brand Marketing, Thom Forbes - Wednesday, April 7, 2010
The New Affluents are demanding a new and different kind of relationsh ...
- Some Classic Luxury Brands Thrive In Hard Times
Around the Net In Brand Marketing, Thom Forbes - Wednesday, April 7, 2010
Interestingly, Jonathan Tepperman had a report in Newsweek a couple of wee ...
- Target Adds Recycling Stations To All Stores
Around the Net In Brand Marketing, Thom Forbes - Wednesday, April 7, 2010
"We know that eco-friendly living is top-of-mind for our guests, and t ...
- K-Swiss Signs 'Loser's Jillian Michaels
Marketing Daily, - Tuesday, April 6, 2010
The Westlake Village, Calif.-based company says this is the first performance bra ...
- Ace Hardware Unleashes 'I Will' Campaign
Marketing Daily, Sarah Mahoney - Tuesday, April 6, 2010
"The goal of the campaign is to change consumer behavior and g ...
- 'Feel The Love' Spotlights Crocs' Proprietary Technology
Around the Net In Brand Marketing, Thom Forbes - Tuesday, April 6, 2010
Elena Malykhina chats with Ken Chaplin, vp of marketing at Crocs, abo ...
- Macy's Seeks Its Ragged Side
Marketing Daily, - Monday, April 5, 2010
The promotion is a partnership between American Rag, Macy's private-label juniors bran ...
- P&G, Walmart Partner In TV Special
Marketing Daily, - Monday, April 5, 2010
P&G and Walmart said, in a release, that the film is ...
- Whole Foods Pushes Fair-Trade Pineapple
Marketing Daily, - Monday, April 5, 2010
The Austin, Tex.-based retailer claims its new program with Costa Rica pu ...
- Report: Shoppers Still Loving Private Labels
Marketing Daily, Sarah Mahoney - Monday, April 5, 2010
In a poll of 800 supermarket shoppers, conducted by GfK Research f ...
- Marketers Beefing Up Loyalty Programs To Retain Customers
Around the Net In Brand Marketing, Thom Forbes - Monday, April 5, 2010
Many brands and retailers have been improving their loyalty programs during t ...
- Annoyed With Retail Service, Women Are Buying Their Clothes Online
Engage:Boomers, Stephen Reily - Monday, April 5, 2010
These women are shopping, but rarely happily, and the suffering U.S. fashi ...
- Office Depot Launches Trade-in For Earth Day
Marketing Daily, - Friday, April 2, 2010
Trading in a shredder, for example, earns shoppers $25 off a n ...
- New Balance Signs Boston's Dustin Pedroia
Marketing Daily, - Friday, April 2, 2010
Besides wearing New Balance gear on and off the field, the A ...
- At 100, Jantzen Stages A Fashion Splash
Marketing Daily, Sarah Mahoney - Friday, April 2, 2010
Besides showcasing imagery from the 1910s through today, it will also inclu ...
- Travel Brands Undergo Retail Therapy
Marketing: Travel, Gary Leopold - Monday, April 5, 2010
It's starting to feel like when the going gets tough, the trav ...
- Gift Cards Down in '09, But Turning at Year End
Research Brief, Jack Loechner - Monday, April 5, 2010
According to new data from Javelin Strategy Research, in the past f ...