P&G, Walmart Partner In TV Special

  • April 5, 2010
Procter & Gamble and Walmart are launching a made-for-TV movie, "Secrets of the Mountain," set to debut April 16 on NBC.

The film -- about a public defender and single mother who takes her family to visit a mountain cabin inherited from an eccentric uncle, and the adventures that result -- carries a message about families sticking together during adversity.

P&G and Walmart said, in a release, that the film is a response to "families who wanted more quality options to be offered on television." Per the release, the companies did a research study with the Association of National Advertisers' Alliance for Family Entertainment that showed parents want more family-oriented entertainment they can watch with their kids.

P&G and Walmart are working on a second movie, "The Jensen Project," set for NBC on July 16. The "Secrets of the Mountain" DVD and soundtrack will be on sale at Walmart on April 17.

The company says P&G Productions has produced nearly 50 "movies of the week," 35 years of "People's Choice Awards," 20 soap operas and a number of beauty pageants and variety shows. --Karl Greenberg

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