- St. Patrick's Day Participation To Rise Sharply
Marketing Daily, Sarah Mahoney - Tuesday, March 8, 2011
The survey, conducted by BIGResearch and based on responses from more th ...
- Brooks Brothers Redesigns Flagship Store
Marketing Daily, - Tuesday, March 8, 2011
Brooks Brothers unveiled a redesign of its third floor as part ...
- At 50, Ken Still Has Six Pack
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, March 8, 2011
Ken turns 50 this week, and he still wears the same bel ...
- Avon, Witherspoon Expand Antiviolence Campaign
Marketing Daily, Sarah Mahoney - Monday, March 7, 2011
As in past years, the campaign will be spearheaded by actress Ree ...
- Jeweler Launches Ugliest Engagement Ring Contest
Marketing Daily, - Monday, March 7, 2011
Turns out that lots of women say "yes" even while they're thinkin ...
- Orin's New Campaign Super-Sizes Willard
Around the Net In Brand Marketing, Karl Greenberg - Monday, March 7, 2011
Pest control company Orin is mixing creepiness with humor in a n ...
- Suffering From Core-Product Neglect Syndrome?
Marketing Daily, Sarah Mahoney - Monday, March 7, 2011
Alex Hiam is this close to flinging his iPhone out the c ...
- Reebok's Marketing VP Talks Strategy
Around the Net In Brand Marketing, Karl Greenberg - Friday, March 4, 2011
Reebok spends $100 million on media every year. Rich Prenderville, VP ...
- Massage Envy Debuts $10 Million 'For ME' Effort
Marketing Daily, - Friday, March 4, 2011
A provider of massage and spa services based in Scottsdale, Ariz., h ...
- February Sales Warm Retailers' Spirits
Marketing Daily, Sarah Mahoney - Thursday, March 3, 2011
It seems that consumers spent February doing something retailers love to s ...
- Redbox To Launch Online Streaming, Preferring Films
Marketing Daily, David Goetzl - Friday, March 4, 2011
While Netflix continues to add opportunities to stream TV episodes, Redbox m ...
- Couples Shift To Cheaper, Smaller Weddings
Marketing Daily, - Thursday, March 3, 2011
Couples are spending a little less on their weddings these days: T ...
- Deal-A-Day Sites To Reach $4B By 2015
Online Media Daily, Gavin O'Malley - Thursday, March 3, 2011
Over the next four years, spending on domestic "deal-a-day" offers will approa ...
- Higher Marketing Costs Lower Adidas' Fourth-Quarter Profit
Around the Net In Brand Marketing, Karl Greenberg - Thursday, March 3, 2011
The second-biggest athletic gear maker said net income in the fourth quart ...
- Valassis, News America Marketing In Coupon Deal
Marketing Daily, Sarah Mahoney - Wednesday, March 2, 2011
Valassis owns RedPlum.com, and News America owns SmartSource.com, both leading digital coup ...
- Victoria's Secret Angels Unleash Incredible Bras
Marketing Daily, - Wednesday, March 2, 2011
Now that the TV ad campaign for its new Incredible bra li ...
- Coupons.com Prepares For NFC And Future
Online Media Daily, Laurie Sullivan - Wednesday, March 2, 2011
When it comes to couponing, many believe the craze should focus ...
- Rev It Up: 'NY Times' Launches Daily Deal Site
Online Media Daily, Gavin O'Malley - Wednesday, March 2, 2011
Like many online publishers seeking additional revenue streams,
The New York Times- New Balance Hits The Track With New Campaign
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, March 2, 2011
With the tagline "Let's Make Excellent Happen," the Boston-based athletic gear compa ...
- 'NY Times' Gets Into Daily Deals
Around the Net In Online Marketing, Gavin O'Malley - Wednesday, March 2, 2011
Like many publishers seeking additional revenue streams, the online division of T ...
- JCPenney's Oscar Ads Bomb, Per Ace Metrix
Marketing Daily, Tanya Gazdik - Tuesday, March 1, 2011
The combined wasted dollars spent by both JCPenney and Stella Artois indica ...
- Best Buy Jumps Into Free-Delivery Frenzy
Marketing Daily, Sarah Mahoney - Tuesday, March 1, 2011
Add Best Buy to the list of big-box retailers looking to jump-sta ...
- Kmart Announces Exclusive Partnership With WWE
Marketing Daily, - Tuesday, March 1, 2011
Kmart says that it will be the exclusive presenting sponsor of a ...
- 'Raw' Spots: Kmart To Sponsor WWE
MediaDailyNews, David Goetzl - Tuesday, March 1, 2011
Kmart has inked a multifaceted sponsorship deal with the WWE that involv ...
- Macy's Unties The Knot
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, March 1, 2011
Macy's has sold back its 10.7% stake in The Knot, a med ...