A provider of massage and spa services based in Scottsdale, Ariz., has launched a $10 million ad campaign called "For ME," featuring a series of real-life scenarios that depict the benefits of massage
and spa therapy. The new ads are part of Massage Envy's fully-integrated marketing campaign designed to retain and increase its membership base by reinforcing the connection between massage and
personal health.
The effort includes print, outdoor, Web, television and radio advertising. It will be utilized by the brand's regional developers and franchisees in the 43 states in which Massage
Envy operates. Each ad features a different type of Massage Envy customer including the working mom, home renovator, teacher, nurse, businessman, woodworker and mountain biker.
advertisement
advertisement