- Q&A: Stores Turning Tables On M-Commerce Tech
Marketing Daily, Sarah Mahoney - Wednesday, January 8, 2014
Mark Larson, KPMG's global head of retail, says part of the s ...
- Ace Metrix Reveals Most Effective 2013 TV Ad Brands
Marketing Daily, Karlene Lukovitz - Thursday, January 9, 2014
Winners are based on their Ace Scores, which reflect the interplay betwe ...
- Emerging Business Models Become The Norm
Marketing Daily, Aaron Shapiro - Thursday, January 9, 2014
This is a tale of two companies. One lets you watch thing ...
- PLAs Drive Clicks, Impressions - But Not On Mobile
Marketing Daily, Laurie Sullivan - Wednesday, January 8, 2014
Marketers spent 12% more on search ads in Q4 2013 compared wi ...
- My In-Store Mobile Assistant Needs A Reboot
Mobile Insider, Steve Smith - Thursday, January 9, 2014
My local grocery merchant finally has the in-store mobile experience envisioned f ...
- Smartphones Moving Front & Center in Shopping Process
MobileShopTalk, Chuck Martin - Thursday, January 9, 2014
The smartphone is becoming the hub of mobile commerce. As I spo ...
- Retail App Users Are Best Brick-And-Mortar Customers
MoBlog, Steve Smith - Thursday, January 9, 2014
Not surprisingly, people with retailer apps on their phones were the mo ...
- Digital Luxury | Omni-Channel Experiences
Engage:Affluent, Kyle Priest - Wednesday, January 8, 2014
2014 is a year for exciting and delighting customers on their ter ...
- Estee Lauder Launches High-End Lip Line
Marketing Daily, Sarah Mahoney - Tuesday, January 7, 2014
Print ads feature the fiercely beautiful Carolyn Murphy behind the wheel, a ...
- FTC Cracks Down on Deceptive Weight Loss Ads
Marketing Daily, Karlene Lukovitz - Tuesday, January 7, 2014
Three weight-loss products marketers have agreed to pay a total of $ ...
- CES: Cars, TVs and Spreading the Buy Around
MobileShopTalk, Chuck Martin - Wednesday, January 8, 2014
Some commerce may be completed on a smartphone or tablet although t ...
- Social Reviews Startup Yotpo Secures $10.7 Million, Ups Real-Time eCommerce Efforts
Real-Time Daily, Mark Walsh - Tuesday, January 7, 2014
Israel-based Yotpo, which provides e-commerce sites a platform for adding a soci ...
- H&M Brings Beckham's Undies To Super Bowl, With Twist
Marketing Daily, Sarah Mahoney - Monday, January 6, 2014
The 30-second spot is an industry first, claims H&M, launching an H& ...
- Consumers Using Multiple Channels To Make Purchases Are More Satisfied
Marketing Daily, Laurie Sullivan - Tuesday, January 7, 2014
Customer satisfaction is one way to predict the likelihood that a consum ...
- H&M Super Bowl Spot Lets Viewers Buy Beckham's Bodywear Via TV Remote
MediaDailyNews, Wayne Friedman - Monday, January 6, 2014
LAS VEGAS -- Buying merchandise from one's TV remote isn't new ...
- CES & the Connected Car for Commerce
MobileShopTalk, Chuck Martin - Tuesday, January 7, 2014
Mobile commerce may soon be taking to the roads. One of t ...
- InMarket Lighting Up iBeacons In 150 Grocery Stores
MoBlog, Steve Smith - Tuesday, January 7, 2014
The mobile shopping app developer inMarket will connect to consumers in-store wi ...
- Jillian Michaels Partners With Curves
Marketing Daily, Tanya Gazdik - Sunday, January 5, 2014
Curves International, Inc. has teamed up with "Biggest Loser" trainer Jillian Michae ...
- BMW Boosts U.S. Bobsledding Team
Marketing Daily, Karl Greenberg - Friday, January 3, 2014
The automaker, which has been deeply involved in designing Team U.S.A. bobsled ...
- Betting On Local, Whole Foods Loans Another $15M
Marketing Daily, Sarah Mahoney - Friday, January 3, 2014
The retailer had already pledged $10 million to the program, making low-intere ...
- CES Rundown: Tech to Wear, Drive & Control
Mobile Marketing Daily, Chuck Martin - Monday, January 6, 2014
Based on an early look at the some of the tech bei ...
- Branding Efforts Belong To Retail: Pharma, Not So Much
Around the Net in Search Marketing, Laurie Sullivan - Friday, January 3, 2014
Retail spend 23.3%; financial services, 12.4%; and automotive, 12.1% when it com ...
- That Was Easy: Staples Ditches 10-Year-Old Tagline
Marketing Daily, Sarah Mahoney - Thursday, January 2, 2014
"The main thing is that people don't know all the amazing stu ...
- Big Lift In Digital, Mobile Sales Over Holidays
Marketing Daily, Karl Greenberg - Thursday, January 2, 2014
The IBM Digital Analytics Benchmark study said mobile accounted for 35% ...
- Mag Bag: MSLO Settles With Macy's
MediaDailyNews, Erik Sass - Thursday, January 2, 2014
Martha Stewart Living Omnimedia and Macy's have settled their legal dispute concerni ...
- iBeacons To Drive CES Scavenger Hunt
MoBlog, Steve Smith - Friday, January 3, 2014
Attendees at the CES convention in Las Vegas can get a hands- ...
- Are Retailers Poised For A 2014 Comeback?
Engage:Teens, Aaron Paquette - Thursday, January 2, 2014
Last year, retail took a beating from high teen unemployment. But, ...
- Brand Sauce In The Shipping: Amazon's Zappos Reigns
Marketing Daily, Sarah Mahoney - Thursday, January 2, 2014
"The luxury brands were a little bit slower to move into omnichanne ...
- Final Holiday Tally: 17% of Online Sales via Mobile, Up 46%
MobileShopTalk, Chuck Martin - Thursday, January 2, 2014
For any lingering doubts about how big an impact mobile had ...