- Walmart Expands Advertising Business
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, October 20, 2020
Walmart is “aggressively expanding” its advertising business even as a proposed de ...
- Consumers Plan To Shop Online, But Are Worried About Their Data, Study Finds
Email Marketing Daily, Ray Schultz - Tuesday, October 20, 2020
One slip-up would cause most shoppers to give up on a bran ...
- DieHard Battery Returns To TV After 10-Year Hiatus
Marketing Daily, Tanya Gazdik - Monday, October 19, 2020
Themed "DieHard is back," the action-packed two-minute film features Bruce Willis ...
- Confluence Of Flu, COVID-19 Fuels Brand Campaigns
Marketing Daily - Top of the News, Steve Ellwanger - Tuesday, October 20, 2020
Theraflu has launched a "Fighting Flu Together" campaign encouraging people to g ...
- Holiday Ad Spending Starts Early As Brands And Retailers Face Concerns Over Shipping Capacity
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 19, 2020
Some companies expect the budget allocations to run heavier earlier in t ...
- Macy's Converts Two Stores To Fulfillment Centers
Around the Net In Brand Marketing, Tanya Gazdik - Sunday, October 18, 2020
Two Macy’s brick-and-mortar locations in Littleton, Colorado and Dover, Delaware will ...
- Email Addresses May Have Been Exposed In Barnes & Noble Cyber Attack
Email Marketing Daily, Ray Schultz - Monday, October 19, 2020
The incident closely followed the Barnes & Noble Nook library outage. Financi ...
- Free Shipping Outpaces Discounts In Ecommerce Offers: Study
Email Marketing Daily, Ray Schultz - Monday, October 19, 2020
Consumers are willing to pay extra for one-to-two day shipping, Ware2Go repo ...
- Levitate, Redtail Technology Partner On Tools For Financial Advisors
Email Marketing Daily, Ray Schultz - Monday, October 19, 2020
The integration allows users to send personalized emails and avoid batch-and-blast, Levita ...
- With 'Closer To You,' Nordstrom Looks To Redefine Omnichannel Strategies
Marketing Daily - Top of the News, Sarah Mahoney - Monday, October 19, 2020
This new effort makes it clear that anyone can access stylists ...
- Keeping Shoppers In The Know: Demand Is High For Delivery And Return Alerts
Email Insider, Ray Schultz - Friday, October 16, 2020
Companies that can deliver proactive communication about delivery and returns are mo ...
- Algolia Creates Google-Like Site, App Search To Rank, Answer Complex Queries
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 15, 2020
The tools help retailers avoid the complexity of a custom search experien ...
- The Lump Of Coal This Christmas: Consumer Fraud
Email Insider, Ray Schultz - Thursday, October 15, 2020
ACI projects a 27% Increase in ecommerce buying. But the value ...
- Do Consumers Want To See COVID-19 Mentioned In Holiday Ads?
Performance Marketing Insider, Laurie Sullivan - Thursday, October 15, 2020
In a study, 64% of consumers said they're as or more excit ...
- Making The Most Of Search, Business Insights This Holiday Season
Search & Performance Marketing Daily, Jim Yu - Thursday, October 15, 2020
Retailers need to keep one finger firmly on the pulse of holid ...
- UK Retailer Klarna Apologizes For Sending Marketing Email
Around the Net in Email, Ray Schultz - Wednesday, October 14, 2020
The UK Information Commissioner’s Office is looking into a marketing email se ...
- Consumers Want To Shop Both Online And In Stores This Holiday Season: Study
Email Marketing Daily, Ray Schultz - Wednesday, October 14, 2020
But more shoppers are planning to buy online than in brick-and-mortar location ...
- Atlas, Influential Drive Performance, Lift For CPG Influencer Marketing Campaigns
Performance Marketing Insider, Laurie Sullivan - Wednesday, October 14, 2020
"Between 2011 and 2012, I had about 30 million social media followers ...
- ModCloth Undergoes 'Digital Makeover' Post-Walmart
Around the Net In Brand Marketing, Tanya Gazdik - Monday, October 12, 2020
The apparel brand formerly owned by Walmart is being taken in ...
- Email Tsunami: Inboxes Will Be Crammed During The Election And Holidays
Email Insider, Ray Schultz - Tuesday, October 13, 2020
Email deliverability will be hurt, but there are ways to ensure messag ...
- Most High Earners Plan To Spend More This Holiday Season: Study
Email Marketing Daily, Ray Schultz - Tuesday, October 13, 2020
Consumers crave the in-store experience, but high-income shoppers will research gifts befo ...
- Kroger, Muscle Maker Expand 'Virtual Kitchen' Concept
Marketing Daily - Top of the News, Steve Ellwanger - Tuesday, October 13, 2020
Nation's largest grocery retailer, The Kroger Co., has been partnering with me ...
- Grocery Chain Gets In On Food Truck Time
Around the Net In Brand Marketing, Tanya Gazdik - Sunday, October 11, 2020
Kroger is getting in on the food-industry trend by partnering with start ...
- Black Friday Still Leads In Consumer Perception Of Deals, Study Finds
Email Marketing Daily, Ray Schultz - Monday, October 12, 2020
Amazon Prime Days comes in a close second to Black Friday ...
- Prime Day Cometh, Scrambling Holiday Forecasts
Marketing Daily - Top of the News, Sarah Mahoney - Monday, October 12, 2020
Many respondents in one study say they intend to shop earlier, wi ...
- Amazon Prime Day Seems Set For A Bonanza, But 46% Plan To Skip It, Study Says
Email Marketing Daily, Ray Schultz - Friday, October 9, 2020
Most older consumers plan to participate, an increase over last year, Allocad ...
- Crocs Pairs With Justin Bieber, DSW Pays Your Rent For A Year
Marketing Daily, Sarah Mahoney - Thursday, October 8, 2020
Crocs is riding high on the world's new love of all thin ...
- It's Time For Ecommerce Firms To Invest In Content
Around the Net in Email, Ray Schultz - Thursday, October 8, 2020
Good content can help ecommerce brands define their brands and show the ...
- Where's The Christmas In Emails? Retailers Forgot Holidays And Personalization Last Month
Email Insider, Ray Schultz - Thursday, October 8, 2020
Only four retailers included holiday messaging, and most sent generic blasts, Smarter ...
- D2C Brand Native Heads To Retail With Support From New Ad Campaign
MAD, Larissa Faw - Thursday, October 8, 2020
The "No is our Whoa" campaign was developed with agency Curiosity, l ...