- Victoria's Secret Wants Its Sexy Back
Marketing Daily, Sarah Mahoney - Tuesday, May 26, 2026
The new ticker symbol says everything about the company's latest brand pi ...
- Near-$1B Marketing Flywheel Drives Coach's 31% Gain
Marketing Daily, Sarah Mahoney - Tuesday, May 26, 2026
What brands can steal from Tapestry's increasingly sophisticated growth playbook. ...
- The Data Market Is Now Wide Open, Thanks To LiveRamp
Media Insider, Cory Treffiletti - Wednesday, May 27, 2026
If you are a brand that was already spending heavily in wall ...
- Etsy Combats 'Mindless' Social By Focusing On 'Ministones'
Retail Insider, Sarah Mahoney - Wednesday, May 27, 2026
The ecommerce company's "Celebrate Being Human" campaign pivots from makers to buy ...
- Walmart, Target Sales Rise, But Some See Risks Ahead
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, May 21, 2026
Two strong quarters, two very different stories -- and one worrisome si ...
- Calvin Klein CMO Rises At PVH
Marketing Daily, Sarah Mahoney - Wednesday, May 20, 2026
Jonathan Bottomley, currently Calvin Klein's global CMO, is expanding his role ...
- Home Depot Brings Well-Known Voice To Beckham's Backyard
Marketing Daily, Sarah Mahoney - Wednesday, May 20, 2026
Actor Josh Lucas shows his face in the retailer's latest FIFA pi ...
- Christie's Enlists Nicole Kidman For Promo Video
Marketing Daily - Top of the News, Tanya Gazdik - Tuesday, May 19, 2026
The video, set to David Bowie's "Golden Years," features the actress approachi ...
- New Google Protocol Brings 'Intelligent Shopping' To Advertising
Performance Marketing Insider, Laurie Sullivan - Wednesday, May 20, 2026
Google brought new Universal Commerce Protocol features to retailers Wednesday with t ...
- Dick's Tiny Move To Test Owned-Brand Power
Retail Insider, Sarah Mahoney - Wednesday, May 20, 2026
Private brands already generate 13% of sales. A seasonal pop-up is ...
- Swatch, Audemars Piguet Collab Sparks Retail Frenzy
Marketing Daily - Top of the News, Tanya Gazdik - Monday, May 18, 2026
Long lines formed outside Swatch stores ahead of Saturday's launch of "Roy ...
- Albertsons Media Unveils 'Lifetime Value' Metric
MediaDailyNews, Laurie Sullivan - Thursday, May 14, 2026
The framework measures projected customer value over 52 weeks, enabling advertisers ...
- Under Armour's Real Problem? U.S. Consumers Have Moved On
Marketing Daily, Sarah Mahoney - Tuesday, May 12, 2026
A rough earnings report reveals a brand still searching for the identi ...
- Robert Irwin Outruns 100 Crocs For Columbia
Marketing Daily, Sarah Mahoney - Tuesday, May 12, 2026
The latest in the "Engineered for Whatever" campaign adds the Aussie zookeep ...
- Lulu Who? How Fabletics Data Propels $1B In Sales
Retail Insider, Sarah Mahoney - Wednesday, May 13, 2026
With membership intelligence as a competitive weapon, the company is pushing in ...
- ChatGPT Hitch-up: Link Allows Brands To Work On Email, SMS Directly In AI Platform
Email Insider, Ray Schultz - Tuesday, May 12, 2026
Omnisend Launches Model Context Protocol for linking to ChatGpt. 2 ...
- Chalamet, With Bad Bunny And Messi, Take Adidas FIFA Storytelling To The Street
Marketing Daily, Sarah Mahoney - Monday, May 11, 2026
The irresistible five-minute film, which also features Jude Bellingham, Trinity Rodman, Zinedi ...
- Lovesac Channels Malevolent 4-Year-Old In New Campaign
Marketing Daily, Sarah Mahoney - Monday, May 11, 2026
In a complete marketing reset, the company banks on humor as ...
- Court Reinstates Shopper Privacy Suit Over 'Session Replay'
MediaDailyNews, Wendy Davis - Monday, May 11, 2026
A federal appellate court on Monday revived privacy claims by consumers w ...
- Target's 2-Tier Creator Program: One For Superfans, One For Pros
Marketing Daily, Sarah Mahoney - Saturday, May 9, 2026
The retailer hopes to turn social discovery into revenue, as it figh ...
- Perplexity Presses Appeals Court To Scrap Amazon Ban
MediaDailyNews, Wendy Davis - Friday, May 8, 2026
Amazon can't prove Perplexity violates a 40-year-old anti-hacking law by allegedly accessi ...
- Jelly Belly Looks To Reclaim Former Glory In New Brand Campaign
CPG Insider, Sarah Mahoney - Friday, May 8, 2026
Ferrara Candy spent more than a year deciding how to reinvigorate ...
- Molecule Names Digital Natives U.S. Strategic-Creative AOR
MAD, Fern Siegel - Thursday, May 7, 2026
The mattress brand is sold online and throughout the U.S. ...
- Gap Taps Target, DreamWorks Vet For Old Navy Marketing Turnaround
Marketing Daily, Sarah Mahoney - Wednesday, May 6, 2026
Michael Francis, who has also worked for Walmart and JCPenney, joins ...
- GameStop's Reason For Takeover Bid? EBay's Marketing Sucks
Marketing Daily, Sarah Mahoney - Tuesday, May 5, 2026
The minnow-swallows-a-whale bid hinges on one claim: eBay's marketing is broken. B ...
- 'Smaller But Stronger' Claire's Tests Sensory-Driven Stores
Retail Insider, Sarah Mahoney - Wednesday, May 6, 2026
The fidgety, squishy and slimy concept plays into Gen Alpha's love f ...
- Commerce Media Moves Toward Convergence With Social
Around the Net In Media, Ray Schultz - Tuesday, May 5, 2026
Commerce media is expanding and moving toward greater convergence, Beet TV repor ...
- Back-To-School-Pitch: Parents Started Early, But Still Can Be Swayed By Deals
Email Insider, Ray Schultz - Tuesday, May 5, 2026
Inmar reports 75% of consumers have switched brands in general for bett ...
- Primark Is Painting New York Primark Blue
Marketing Daily, Sarah Mahoney - Monday, May 4, 2026
As U.S. expansion continues, the fast-fashion retailer is crashing the Met Gala ...
- Estee Lauder Gives Skincare Portfolio A Makeover
Marketing Daily, Sarah Mahoney - Monday, May 4, 2026
With a minority investment in 111Skin -- and its $1,000 moisturizer ...