- Lowe's Looks To Sharpen Retail Media Strategy
Marketing Daily, Sarah Mahoney - Wednesday, January 18, 2023
The home improvement store hopes it can simplify ad buying by movi ...
- Cost-Per-Click Falls On Amazon, Jumps On Walmart And Instacart
Performance Marketing Insider, Laurie Sullivan - Wednesday, January 18, 2023
Pacvue released Q4 2022 CPC data Wednesday, based on first-party numbers th ...
- JCPenney Bets Big On Beauty
Retail Insider, Sarah Mahoney - Tuesday, January 17, 2023
The retailer is doing a two-day home page takeover in its late ...
- Mattel Sends Barbie To Preschool
Marketing Daily, Sarah Mahoney - Monday, January 16, 2023
While the move is likely to draw criticism from parents and educator ...
- Neiman Marcus Taps New Chief Brand Officer, Chief Retail Officer
Marketing Daily, Sarah Mahoney - Tuesday, January 17, 2023
Chief brand officer Nabil Aliffi joins from Soho House & Co; n ...
- Ulta Hires New CMO From Samsung
Marketing Daily, Sarah Mahoney - Tuesday, January 17, 2023
Michelle Crossan-Matos signs on to the top marketing spot, which has be ...
- In (Probable) First For Hospital System, Northwell Expands Into Branded Products
Marketing Daily - Top of the News, Les Luchter - Monday, January 16, 2023
"Testing to see how viable a revenue stream this could be," Northwe ...
- Horizon Launches Neon, The ChatGPT Of Media Planning/Buying
MediaDailyNews, Joe Mandese - Tuesday, January 17, 2023
The new platform is a proprietary AI tool Horizon claims buys mo ...
- Retail Product Lockup Turns Off Shoppers
Around the Net In Brand Marketing, Phyllis Fine - Sunday, January 15, 2023
Locking up products inside plastic cases to prevent stealing, retailers are "placi ...
- With Smaller Prices, Bigger Laughs, Thinx Changes The Period Underwear Game
D2C Insider, Sarah Mahoney - Monday, January 16, 2023
The New York-based company, which reportedly has $100 million in annual sale ...
- Consumers Ante Up: Most Are Willing To Pay To Make Returns
Email Insider, Ray Schultz - Monday, January 16, 2023
Younger customers are especially willing to pay for a smooth returns experienc ...
- On Running Aims To Make Apparel Its Next Frontier
Marketing Daily, Sarah Mahoney - Friday, January 13, 2023
The world's hottest running-shoe company is diving deeper into apparel and wan ...
- Beauty: As Influencers Wane, Retail -- And Ulta -- Shine
Marketing Daily - Top of the News, Sarah Mahoney - Friday, January 13, 2023
Consumers aren't slowing down on beauty binges. But experts say the pu ...
- Marketing Chasm: Consumers And Retailers Have Different Ideas
Email Insider, Ray Schultz - Friday, January 13, 2023
Consumers and marketers differ when it comes to channels, message frequency a ...
- Marketing All Star: Carl Loredo
MediaPost All Stars, Lukas Harnisch - Sunday, January 8, 2023
Wendy's has seen some of its most ambitious years under the guidan ...
- Google Announces AI Tools For Retailers
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 13, 2023
Retailers gain AI tools from Google Cloud to streamline in-store shelf checki ...
- Walmart Offering Its Retail Tech Through Salesforce AppExchange
Email Marketing Daily, Ray Schultz - Thursday, January 12, 2023
Walmart's partnership with Salesforce AppExchange will enable other retailers to provide B ...
- Costly Fulfillment, Fussy Consumers To Tighten Squeeze On Retailers
Marketing Daily, Sarah Mahoney - Thursday, January 12, 2023
Deloitte's retail industry outlook predicts strangled growth as retailers invest in last-mi ...
- As Buybuy Baby Craters, Babies R Us Stages A Comeback
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, January 11, 2023
After folding in 2018, Babies R Us is opening in New Jerse ...
- Agencies: Cost To Run Digital Campaigns Rising, Criteo Report Finds
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 11, 2023
The cost of social will rise the most, according to Criteo's repo ...
- AI-Driven Merchandising Hub To Provide Risk-Sharing Option For Retail
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 11, 2023
"The technology will enable Coveo to guarantee performance," says Brian McGlynn, ...
- Rite Aid CEO Steps Down Amid Company Turmoil
Around the Net In Brand Marketing, Phyllis Fine - Tuesday, January 10, 2023
Heyward Donigan, Rite Aid CEO, president, and board member since August 2019, h ...
- Retail Woes Can Even Catch Up With Lululemon
Marketing Daily, Sarah Mahoney - Tuesday, January 10, 2023
Holiday sales at the athleisure company came in lighter than expected, a ...
- Bark Wants A Woof For Its 'Next Top Dog Model' Contest
Marketing Daily, Sarah Mahoney - Tuesday, January 10, 2023
You know what's even cuter than a dog-food commercial dog? Your do ...
- With Artsy Tie-In, Red Wing Reboots A Classic
Retail Insider, Sarah Mahoney - Wednesday, January 11, 2023
The storied work boot retailer is teaming up with teen designers f ...
- Microsoft To Build Complete Omnichannel Retail Media Platform
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 10, 2023
Microsoft on Tuesday shared its vision to create the industry's most comple ...
- Macy's Using Private Label, New Formats To Drive Growth
Marketing Daily, Sarah Mahoney - Monday, January 9, 2023
The department-store giant says it's intensifying loyalty, private label and new forma ...
- Loyalty Shake-Up: Trader Joe's, Disney+ and Levi Strauss On Top
Marketing Daily - Top of the News, Sarah Mahoney - Monday, January 9, 2023
Brand Keys' latest ranking shows how much loyalty has shifted, with consume ...
- Ecommerce Fashion Retailer Zalando Consolidates Media At iProspect
MediaDailyNews, Joe Mandese - Tuesday, January 10, 2023
The Dentsu unit will be responsible for all traditional "above-the-line" media planni ...
- Adobe: Online Prices Fell 1.6% YoY In December
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 10, 2023
Adobe released the latest online inflation data from the Adobe Digital Pri ...