- Local Digital Ad Spend To Surpass $92B, Budgets Shift From Paid Search To Targeted Banners
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 15, 2022
Borrell Associates plans to release its 2022 Benchmarking report on Wednesday th ...
- Comscore Movies Hires Movie Studio Vet Michael Viane To Revive Movie Product Business
MediaDailyNews, Wayne Friedman - Wednesday, April 13, 2022
Viane, who will oversee all Comscore's movie-related products including its Box Offi ...
- Financial Impact Of Apple IDFA On Four Companies Greater Than First Estimated
Performance Marketing Insider, Laurie Sullivan - Thursday, April 14, 2022
Lotame analyzed the 2022 revenue impact from Apple's privacy changes, and estimat ...
- IAB: Digital Ad Revenue Jumped 35% In The U.S. In 2021
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 12, 2022
Digital ad revenue in the U.S. rose 35% to $189 billion la ...
- 'Sonic 2': Families Drive Massive $71M Box Office
MediaDailyNews, Wayne Friedman - Sunday, April 10, 2022
An estimated $15.62 million was spent on national TV advertising for t ...
- Experiential Spending Is Recovering Faster Than Retail: NPD
Email Marketing Daily, Ray Schultz - Tuesday, March 29, 2022
Merchandise sales have exceeded those of 2019, but show a certain flatnes ...
- National TV Advertisers Want More Streaming Reach, But Won't Get It From Netflix
TV Watch, Wayne Friedman - Friday, March 25, 2022
Netflix could be exploring other ways to gain revenue beyond extra earnin ...
- Can Legacy Linear TV Owners Really Expand To Full-Funnel Marketing?
TV Watch, Wayne Friedman - Wednesday, March 23, 2022
In traditional media, top-of-the-funnel awareness continues to fuel virtually all its ...
- NBCU Coverage Gives Comcast Dominant Share Of Ad Market
MediaDailyNews, Joe Mandese - Tuesday, March 22, 2022
The huge share of ad budgets gives NBCU a big share ...
- Nielsen Rejects $9B Offer From Private Equity Consortium
Television News Daily, Wayne Friedman - Monday, March 21, 2022
Citing a buyout offer that "significantly undervalues the company," Nielsen Holdings h ...
- Revenue Lost By Poor Digital Experience Can Now Be Measured
Performance Marketing Insider, Laurie Sullivan - Thursday, March 17, 2022
Developers at Qualtrics XM believe they have developed a process to t ...
- Analyst Asserts Netflix Needs Ad Option, Especially In International Markets
Television News Daily, Wayne Friedman - Wednesday, March 16, 2022
As Netflix continues to seek growth in international markets, especially where competiti ...
- Movable Ink Hits $100 Million Revenue Mark
Email Marketing Daily, Ray Schultz - Tuesday, March 15, 2022
Movable Ink also increased its employee headcount and has expanded in Europ ...
- Consolidation Coming To Smart TV OS World - Is That What Advertisers Want?
TV Watch, Wayne Friedman - Monday, March 14, 2022
"I think it's inevitable that there's going to be consolidation around ...
- Vivendi Credits Havas As A Key Driver Of 2021 Growth
MAD, Steve McClellan - Thursday, March 10, 2022
Havas Group's net revenues for the year were EUR2.34 billion ($2.6 billion ...
- Pinterest Invests In 'Inspired Content' To Strengthen Search, Discovery, Buying Platform
Search & Performance Marketing Daily, Laurie Sullivan - Friday, March 11, 2022
Pinterest is furthering its investment in developing an "inspired content and shoppi ...
- Fox Corp.: Distribution Revenue Expanding Faster Than Advertising
Television News Daily, Wayne Friedman - Thursday, March 10, 2022
CEO Lachlan Murdoch says Fox doesn't position itself as competition against oth ...
- Stagwell Posts Double-Digit Growth In Q4, Full-Year 2021
MAD, Steve McClellan - Tuesday, March 8, 2022
And the firm expects the momentum to continue this year. It's current ...
- NCM In-Theater Advertising Underperforms, Looks To Batman For Help
MediaDailyNews, Wayne Friedman - Friday, March 4, 2022
"Advertising will continue to lag the box office recovery until we ha ...
- Vizio's Ad, Data Business Sees Strong Q4 Growth, Smart TV Revenue Sinks
Television News Daily, Wayne Friedman - Friday, March 4, 2022
Vizio saw a 74% revenue hike for its Platform+ business in ...
- Tegna Core Advertising Climbs 14% In Q4 Amidst Automotive Ad Weakness
Television News Daily, Wayne Friedman - Monday, February 28, 2022
Tegna says the company is seeing continuing growth vs. pre-pandemic periods. I ...
- Comscore Posts Net Income Results, Q4 Revenues Up 7%
Television News Daily, Wayne Friedman - Tuesday, March 1, 2022
As big network groups look to establish alternative currencies for TV measuremen ...
- WPP's 2021 Growth Surpasses 2019 Levels
MAD, Steve McClellan - Thursday, February 24, 2022
And the momentum is expected to continue in 2022: WPP is projecti ...
- Discovery Q4 Revenue Grows 10%, Zaslav Touts 'Smart' Streaming Content Spend
Television News Daily, Wayne Friedman - Thursday, February 24, 2022
For the new company Warner Bros. Discovery, the focus will be ...
- Nexstar Media Group Sees 4.3% 'Core' Advertising Gains For Q4, Automotive Takes A Back Seat
Television News Daily, Wayne Friedman - Wednesday, February 23, 2022
Ad categories for Nexstar that saw Q4 growth included entertainment marketing, spor ...
- Sinclair Ad Revenue Sinks 31% In Q4
Television News Daily, Wayne Friedman - Wednesday, February 23, 2022
For 2022, Sinclair expects a "record-breaking" year for political advertising due ...
- TelevisaUnivision Sees 11.4% Gains In Core Advertising For Q4, Radio Up 17%
Television News Daily, Wayne Friedman - Wednesday, February 23, 2022
Univision says its ad business witnessed the highest volume and price grow ...
- Startup Pays YouTube Creators Cash Up Front For Revenue Earned On Old Videos
Digital News Daily, Colin Kirkland - Friday, February 18, 2022
Spotter says it will have invested $1 billion directly in YouTube creato ...
- Another Strong Debut As 'Uncharted' Scores $51M At Box Office
Television News Daily, Wayne Friedman - Sunday, February 20, 2022
Sony has spent $17.5 million in national TV advertising for the fi ...
- Roku Misses Revenue Estimates, Active Accounts Rise To 60.1M
Television News Daily, Wayne Friedman - Thursday, February 17, 2022
Supply-chain issues hit Roku hard, impacting its ad business and TV s ...