- Google, Microsoft Reward Researchers Up To $30,000 With 'Bug Bounty' Program
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 6, 2017
Google's increases are permanent, but Microsoft's are just for about two mont ...
- Native In-App Placements And Rewarded Video Play Well In Native Space
Native Insider, Tobi Elkin - Wednesday, July 27, 2016
About 90% of what people do on a mobile device occurs in-a ...
- Retailing Evolutions
Research Brief, Jack Loechner - Thursday, July 21, 2016
One of the key marketing evolutionary steps revolves around the integration ...
- AT&T Gives Customers A 'Thank You'
Marketing Daily, Aaron Baar - Friday, June 3, 2016
The customer appreciation program offers everything from free movie tickets and conce ...
- Want To Do Mobile Loyalty Well? Just Pop Into A Starbucks (And Jump The Queue)
Mobile Insider, Sean Hargrave - Tuesday, April 26, 2016
Combining loyalty with payment and putting it all in an app th ...
- Want To Do Mobile Loyalty Well? Just Pop Into A Starbucks (And Jump The Queue)
London Blog, Sean Hargrave - Monday, April 25, 2016
Combining loyalty with payment and putting it all in an app th ...
- Starbucks Redesigns Rewards Program, Launches New App
Mobile Marketing Daily, Ben Frederick - Tuesday, April 12, 2016
Starbucks launched a slick new mobile app to go along with t ...
- Expect To See More Rewards Attached To Mobile Video Ads
Mobile Marketing Daily, Ben Frederick - Friday, January 15, 2016
According to new research from the Winterberry Group, mobile video ads wi ...
- More Marketers Offer Perks For Watching Ads
Around the Net in Real-Time, Tobi Elkin - Tuesday, January 5, 2016
The Wall Street Journal reports that more advertisers are employing outright "briber ...
- Viggle To Sell Main Rewards Biz, Looks To Rebrand
MediaDailyNews, Wayne Friedman - Monday, December 14, 2015
TV and entertainment rewards company Viggle is selling its main rewards busine ...
- Loyalty Powers Email Marketing ROI
Email Marketing Daily, Jess Nelson - Wednesday, October 14, 2015
Email marketers can learn three key lessons about loyalty programs from GameStop ...
- Purch Buys Active Junky, HuffPo Rolls Out 'Buy' Buttons
Publishers Daily, Erik Sass - Wednesday, September 23, 2015
Publishers looking for new sources of revenue are increasingly turning to e-commerc ...
- Yuno Rewards Users When Friends Buy Products
The Social Graf, Erik Sass - Monday, August 31, 2015
With ad dollars flooding into social media and everyone obsessed with soci ...
- Shopkick Wins Text-Spam Lawsuit
Daily Online Examiner, Wendy Davis - Thursday, August 27, 2015
Handing a decisive victory to the mobile shopping app Shopkick, a feder ...
- Avios Travel Rewards Seeking First Social Media Agency
Around the Net In MAD London, Sean Hargrave - Wednesday, February 11, 2015
Avios, the travel rewards scheme used by British Airways, among others, ...
- Women More Loyal To Brands Than Men, If Rewarded
Around the Net In MAD London, Sean Hargrave - Tuesday, February 3, 2015
Research conducted by partnership marketing agency Cherry London has revealed that wome ...
- Affluent Travelers Tougher For Marketers To Reach
Marketing Daily, Tanya Gazdik - Thursday, January 22, 2015
"Given all the factors that can impact people's willingness to travel, especial ...
- Parllay Launches Tools To Build The Future Interactive Content Hub, Ecommerce Site
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 11, 2014
Several former Microsoft executives at startup Parllay will roll out technology th ...
- Dunkin' Focused On Mobile Future As It Hits DD Perks And App Milestones
Marketing Daily, Karlene Lukovitz - Monday, November 24, 2014
The brand will thank its two-millionth DD Perks member with an "Ultima ...
- Mobile Games Paving The Way For A New Advertising Paradigm
Mobile Insider, Steve Wadsworth - Thursday, October 16, 2014
Increasingly, consumers, developers and brands are turning to the rewarded model ...
- Video Ads Come To Rewards Network Kiip
MoBlog, Mark Walsh - Wednesday, September 24, 2014
Mobile video advertising is expected to rise sharply this year from ...
- Expedia Seeks Loyalty Through Business Travelers
MAD, Larissa Faw - Tuesday, September 16, 2014
To raise awareness of a new loyalty program, Expedia and ad agen ...
- Heineken Launches Location-Based Rewards Scheme
Around the Net In MAD London, Sean Hargrave - Wednesday, September 3, 2014
Heineken will reward smaller pubs and restaurants for selling more of i ...
- Loyal As Long As It Saves Bucks
Research Brief, Jack Loechner - Thursday, August 7, 2014
New services are expanding the reach of loyalty programs to small a ...
- Customer Loyalty Program: One Size Does Not Fit All Retailers
Mobile Marketing Daily, Chris Fagan - Thursday, June 26, 2014
What sways a casual shopper into becoming a loyal buyer who sho ...
- Content Becomes Cash In AARP's Rewards For Good Campaign
Search & Performance Marketing Daily, Laurie Sullivan - Friday, March 21, 2014
Enticing people 50 and older to spend more time on their W ...
- Kiip Teams With VivaKi, Facilitates Brands' 'Buy Moments'
Mobile Marketing Daily, Mark Walsh - Wednesday, March 19, 2014
Kiip on Wednesday announced a partnership with VivaKi, the digital innovation un ...
- Meredith Teams With Kiip On Mobile Rewards
Mobile Marketing Daily, Mark Walsh - Tuesday, February 18, 2014
Meredith Corporation has begun serving up coupons in its Must-Have Recipes a ...
- Viggle Grows Users, Revenue
MediaDailyNews, Wayne Friedman - Tuesday, February 11, 2014
Slowing trimming its losses, Viggle, the entertainment rewards company, says it post ...
- Microsoft Taps GLO Gaming To Promote Bing Rewards
Around the Net in Search Marketing, Laurie Sullivan - Friday, October 18, 2013
Bing wants to call attention to its search rewards program, so ...