- Holiday Shoppers Turn To Tech-Powered Purchasing
Connected Thinking, Chuck Martin - Monday, November 12, 2018
Millennials are at the forefront of a shift in holiday shopping, ...
- Google: Loyalty Drops To Fourth On The List
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 21, 2018
Google believes there are three ways that travel brands can win loyalt ...
- Rewarded Video Offers Opportunities For Engagement
Digital News Daily, Josh Cohen - Tuesday, July 31, 2018
For a long time, many in-game rewarded video ads were simply a ...
- Industry Group Finds Consumers Love 'Rewarded' Ads: Marketers, Less So
Digital News Daily, Joe Mandese - Thursday, July 26, 2018
Consumers are leading general marketers in adoption of rewarded ads for t ...
- 'Value Exchange' Based Ads Generating Higher Completions, Female Skew
Research Intelligencer, Joe Mandese - Tuesday, June 26, 2018
A new wave of ad formats that reward consumers explicitly has emerge ...
- A Crypto-coin For Your Loyalty, Sports Fans
Mediapsssst, Richard Whitman - Wednesday, June 6, 2018
Brought to you by Havas, a blockchain-powered loyalty rewards program. ...
- Google Moves Aggressively Into In-App Ads, Launches Open Bidding
Digital News Daily, Laurie Sullivan - Thursday, March 15, 2018
Google on Thursday will announce plans to aggressively move into in-app mobi ...
- Google Android Security's Top Bug Reward Payout Goes Unpaid
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 1, 2017
Google said Thursday there were no payouts for the top reward. Goog ...
- Microsoft Extends Bing Loyalty Program To UK, Chance To Star In Charli XCX Music Video
SearchBlog, Laurie Sullivan - Thursday, June 1, 2017
Amidst all the fanfare, Microsoft will give searchers a chance to w ...
- Time Inc Partners With Shop Your Way, Enhances Subscription Value
Publishers Daily, Sara Guaglione - Tuesday, May 30, 2017
Members of the Shop Your Way program will be able to b ...
- Overall Experience Drives Loyalty Program Satisfaction
Marketing Daily, Aaron Baar - Tuesday, May 23, 2017
The average consumer belongs to 14 loyalty programs (up from 9 thr ...
- Loyalty Diary: Why Rewards Emails Must Be Real-Time
The Email Edge, Ray Schultz - Wednesday, April 19, 2017
A loyalty program has to hum like a smoothly oiled machine, a ...
- Google, Microsoft Reward Researchers Up To $30,000 With 'Bug Bounty' Program
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 6, 2017
Google's increases are permanent, but Microsoft's are just for about two mont ...
- Native In-App Placements And Rewarded Video Play Well In Native Space
Native Insider, Tobi Elkin - Wednesday, July 27, 2016
About 90% of what people do on a mobile device occurs in-a ...
- Retailing Evolutions
Research Brief, Jack Loechner - Thursday, July 21, 2016
One of the key marketing evolutionary steps revolves around the integration ...
- AT&T Gives Customers A 'Thank You'
Marketing Daily, Aaron Baar - Friday, June 3, 2016
The customer appreciation program offers everything from free movie tickets and conce ...
- Want To Do Mobile Loyalty Well? Just Pop Into A Starbucks (And Jump The Queue)
Mobile Insider, Sean Hargrave - Tuesday, April 26, 2016
Combining loyalty with payment and putting it all in an app th ...
- Want To Do Mobile Loyalty Well? Just Pop Into A Starbucks (And Jump The Queue)
London Blog, Sean Hargrave - Monday, April 25, 2016
Combining loyalty with payment and putting it all in an app th ...
- Starbucks Redesigns Rewards Program, Launches New App
Mobile Marketing Daily, Ben Frederick - Tuesday, April 12, 2016
Starbucks launched a slick new mobile app to go along with t ...
- Expect To See More Rewards Attached To Mobile Video Ads
Mobile Marketing Daily, Ben Frederick - Friday, January 15, 2016
According to new research from the Winterberry Group, mobile video ads wi ...
- More Marketers Offer Perks For Watching Ads
Around the Net in Real-Time, Tobi Elkin - Tuesday, January 5, 2016
The Wall Street Journal reports that more advertisers are employing outright "briber ...
- Viggle To Sell Main Rewards Biz, Looks To Rebrand
MediaDailyNews, Wayne Friedman - Monday, December 14, 2015
TV and entertainment rewards company Viggle is selling its main rewards busine ...
- Loyalty Powers Email Marketing ROI
Email Marketing Daily, Jess Nelson - Wednesday, October 14, 2015
Email marketers can learn three key lessons about loyalty programs from GameStop ...
- Purch Buys Active Junky, HuffPo Rolls Out 'Buy' Buttons
Publishers Daily, Erik Sass - Wednesday, September 23, 2015
Publishers looking for new sources of revenue are increasingly turning to e-commerc ...
- Yuno Rewards Users When Friends Buy Products
The Social Graf, Erik Sass - Monday, August 31, 2015
With ad dollars flooding into social media and everyone obsessed with soci ...
- Shopkick Wins Text-Spam Lawsuit
Daily Online Examiner, Wendy Davis - Thursday, August 27, 2015
Handing a decisive victory to the mobile shopping app Shopkick, a feder ...
- Avios Travel Rewards Seeking First Social Media Agency
Around the Net In MAD London, Sean Hargrave - Wednesday, February 11, 2015
Avios, the travel rewards scheme used by British Airways, among others, ...
- Women More Loyal To Brands Than Men, If Rewarded
Around the Net In MAD London, Sean Hargrave - Tuesday, February 3, 2015
Research conducted by partnership marketing agency Cherry London has revealed that wome ...
- Affluent Travelers Tougher For Marketers To Reach
Marketing Daily, Tanya Gazdik - Thursday, January 22, 2015
"Given all the factors that can impact people's willingness to travel, especial ...
- Parllay Launches Tools To Build The Future Interactive Content Hub, Ecommerce Site
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 11, 2014
Several former Microsoft executives at startup Parllay will roll out technology th ...