- Fandango's Vudu Signs With Roku, Becomes Movie, TV Ecommerce Store
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 3, 2021
NBCU's digital entertainment network Fandango will combine two popular movie/TV streaming servic ...
- Data Of Choice: Brands Are Moving Toward First- And Zero-Party Sources
Email Insider, Ray Schultz - Wednesday, July 28, 2021
Privacy concerns are driving 86% of marketers to invest more in first-par ...
- Buy Small Fry: Consumers Turn To Mom & Pop Brands During Pandemic
Email Insider, Ray Schultz - Thursday, June 24, 2021
Almost half of consumers have bought more with small businesses worldwide duri ...
- Gen Z - Why This Mobile-First Generation Is Different
Performance Marketing Insider, Laurie Sullivan - Thursday, June 17, 2021
Among mobile consumers ages 18-24, 68% shop on mobile up to fo ...
- OTT, Podcasts And Blogs: Oh My, How Retail Media Is Evolving
Performance Marketing Insider, Joe Mandese - Thursday, May 13, 2021
Blogs are among the top nontraditional retail media channels used or consider ...
- Mother's Day In-Person Plans, Travel Up From Last Year, Microsoft And Shopkick Data Show
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 26, 2021
This Mother's Day, 61% of people in the U.S. plan to celebra ...
- How Killi Unveil Makes Data Accessible To 320M Americans
Performance Marketing Insider, Laurie Sullivan - Tuesday, April 6, 2021
Killi announced today the launch of a product that gives U.S. consume ...
- Data Shows How Emotional Connections Fuel Consumer Loyalty
Performance Marketing Insider, Laurie Sullivan - Thursday, March 4, 2021
A massive 81% of consumers want to form relationships with brands, whi ...
- 2020 Gaming Benchmark Report Shows How COVID-19 Pandemic Changed Behaviors
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 24, 2021
Mobile game ad revenue grew by more than 8% in 2020 overa ...
- Tapjoy Settles With FTC Over In-Game Rewards
Digital News Daily, Wendy Davis - Thursday, January 7, 2021
Mobile ad platform Tapjoy has agreed to monitor the outside advertisers ...
- AutoVitals Acquires BayIQ, Provider Of Loyalty, Email Tools To Auto Repair Market
Email Marketing Daily, Ray Schultz - Tuesday, January 5, 2021
BayIQ is AutoVitals' first acquisition since it received a major growth investme ...
- Bing, Rakuten Rebates -- And All The Data That Comes Along With Them
Performance Marketing Insider, Laurie Sullivan - Monday, November 16, 2020
Rebate submission allows brands to map customers to their location, purchase, spe ...
- Loyalty: Gen Z, Gen X, Millennial, Baby Boomer Habits Change As Pandemic Continues
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 23, 2020
While discounts, free samples, and offers remain the main drivers of loyal ...
- COVID-19 Cozy: How Church's Chicken Got Closer To Consumers
Performance Marketing Insider, Laurie Sullivan - Friday, August 14, 2020
Church's Chicken took a digital-first approach offline and online to get willi ...
- Google's Waze Fuel Payment System Integrates With ExxonMobil, Shell
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 13, 2020
Waze already helps drivers find nearby gas stations and now will prom ...
- Cash-Back Award Alerts Move Millennials And Gen Zers To Visit Stores, Study Finds
Email Marketing Daily, Ray Schultz - Tuesday, May 12, 2020
Consumers in the youthful age cohorts approve of companies that "pay bac ...
- Springbot Clients Gain Access To Loyalty Data Through Integration With Smile.io
Email Marketing Daily, Ray Schultz - Tuesday, May 5, 2020
Loyalty points can be included in email campaigns and used as targeti ...
- Vitamix Blends A Loyalty Strategy That Rewards Engagement
Brand Insider Podcast, Steve Smith - Friday, April 10, 2020
Vitamix started a customer loyalty program not grounded in buying more stuf ...
- Despite Crisis, Most Consumers Are Not Shopping More Online: Study
Digital News Daily, Ray Schultz - Monday, March 23, 2020
But they are going into retail stores to stock up on essenti ...
- Brave Launches Token Redemption With TAP Network, Sees Massive Uptick In Browser Use
Publishers Daily, Melynda Fuller - Tuesday, March 10, 2020
Brave users can redeem BAT for rewards offered by more than 250,0 ...
- Merkle Finds Most Consumers Still Willing To Trade Personal Data For 'Rewards'
Research Intelligencer, Joe Mandese - Tuesday, November 12, 2019
Three-quarters of consumers say they like to receive rewards such as fr ...
- Lincoln Introduces Rewards Program
Marketing Daily, Tanya Gazdik - Thursday, September 26, 2019
Lincoln Pickup and Delivery, which has completed more than 250,000 rides sin ...
- Convenient And Crucial, Digital Food Orders See Double-Digit Growth
Marketing Daily, P.J. Bednarski - Thursday, June 27, 2019
NPD found that 60% of digital food orders arrive via mobile app ...
- Uber To Build Out Loyalty Rewards, Integration With Public Transit Programs
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 31, 2019
Increasing cross-promotion of the Uber Eats and transit services is one w ...
- Former Google Analytics Director Paul Pellman Jumps To Kazoo, Company Rebrands
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 3, 2019
Austin-based YouEarnedIt and HighGround have merged to rebrand as Kazoo, reflecting the ...
- BK Intros $5 Per Month Coffee Subscription; Chipotle Uses Venmo Promo to Launch Rewards
Marketing Daily, Karlene Lukovitz - Friday, March 15, 2019
Cheap, traffic-driving, auto-renewal coffee sub seems a no-lose way for BK ...
- Google Launches Rewards Program For Each Ad Viewed
Performance Marketing Insider, Laurie Sullivan - Thursday, March 7, 2019
Google has introduced an in-app program in Google Play that rewards use ...
- 'Wonderlust' Partners With Travel Rewards Company Bonwi
Publishers Daily, Melynda Fuller - Thursday, January 3, 2019
As part of the partnership, Bonwi will provide 'Wonderlust' users with exclusi ...
- 'Value-Exchange': It's Only Of Value If I Really Want It
MediaDailyNews, George Simpson - Thursday, December 6, 2018
Consumers are never happy to have the progress of their viewing, listeni ...
- IAB Publishes Playbook For Opt-In Value Exchange Ads
Digital News Daily, Alex Weprin - Wednesday, December 5, 2018
The hope is that the format will be more palatable to consume ...