Tag results for "rtb" for March 2013
- With Great Power Comes Great ResponsibilitySpeaking at OMMA RTB in San Francisco today, Brian Monahan, managing partne ...
- Calls For Better Content In RTB MixTechnology and optimized ad buys aside, brands are imploring the audience ...
- Why Did Brands Embrace RTB?On the "Buying in Real Time: What Are Brands Doing Here, Anyway ...
- Private Exchanges #FAILPrivate exchanges are the real-time bidding equivalent of a gated community. Th ...
- Who Said Publishers Don't 'Get' Tech?It's not your grandfather's, or even your dad's, publishing company any mor ...
- What Does Firefox Update Mean For RTB?Mozilla jolted the digital media industry recently by announcing that Firefox ...
- Specialized Exchanges Fill The Holes In Video RTBDSPs have increased their commitment to video, but so far there h ...
- Real-Time Branding: Rich Media And The TabletIn previous real-time branding columns, we introduced the idea of a ri ...
- The Knicks Go To Instagram For Real Time PromoOn Thursday night the NBA's New York Knicks are doing a promoti ...
- Real-Time Bidding Not Coming To TV Advertising At Scale Anytime SoonReal-time bidding (RTB) has had a massive impact on the online displ ...
- It's Time To Marry Online Advertising's Spot And Forward MarketsOver a decade ago, someone had the brilliant idea to take housi ...
- Vistar Raises $1.5 Mil., DOOH Goes ProgrammaticVistar Media, an ad serving tech provider, has raised $1.5 million ...
- Real Data Shows Real Slowdown In Online Display, More Expansion In Total Media BuysIn what is likely the most accurate accounting ever of the U. ...
- Facebook's Acquisition of Atlas Raises Questions About Ad Serving, PartnershipsFacebook's heavy-footed entrance into the advertising space after agreeing to acquire Atl ...
- CBS Radio Puts Inventory On a2x RTB PlatformTriton Digital today announced that CBS Radio has put its ad invento ...
- Spil Games Goes Real-Time With Seelen and SluisSpil Games, a social gaming platform, today announced the hiring of B ...
- Varick's Gooberman: I Wish Data Scientists Understood More About MarketingIn a Q&A with Adage.com, Varick Media Management Vice President-Trading and Platfo ...
- The 4 Myths of Programmatic"Programmatic is for remnant inventory." That's the number one myth about programmati ...
- The "Data Arms Race"In an EContent article answering whether or not data is the n ...
- McMahon Spells Out Difference Between Programmatic and RTBVideology President Tom McMahon spelled out the differences between programmatic and R ...
- FBX Has Target Locked on GoogleIt should come as surprise that the Facebook Exchange (FBX) has i ...
- Personalizing Advertising With Real-Time Creative Marketers have long sought the ability to deliver messages specifically tailored ...
- Familiar Companies Make AlwaysOn's Top 100 Private Companies ListAlwaysOn Media announced their top 100 private companies for 2013, and ...
- LeadMedia Group Acquires GamnedLeadMedia Group, a digital marketing services provider, today announced the acquisition ...
- Humans Vs. Machines, Who's Winning?It's not quite at the "I, Robot" level (yet), but the huma ...
