Around the Net
Varick's Gooberman: I Wish Data Scientists Understood More About Marketing
- Adage.com, Tuesday, March 5, 2013 3:38 PM
In a Q&A with Adage.com, Varick Media Management Vice President-Trading and Platform Operations Keith Gooberman says its time for a role reversal in which data scientists begin to understand the needs of marketing: "I wish data scientists would understand more about marketing. Data scientists know how to pull statistically significant samples of aggregated information from large data sets. True data scientists are not well-versed in advertising terms or what each piece of data actually represents. They often need to be assisted in extracting valuable insights from a data set. This is not because they don't know how to build a regression algorithm, or how to parse the data, but simply because they are not aware of what is important for a marketer."
