- Brands Are Thinking Too Short-Term, IPA Reports
Around the Net In MAD London, Sean Hargrave - Tuesday, November 1, 2016
Too many brands are taking a short-term view on effectiveness, says ...
- ABC: Automate, But Coordinate
Real-Time Daily, Scott Bender - Thursday, October 27, 2016
With apologies to "Glengarry Glen Ross," and its ABC ("always be closing ...
- Salesforce Reveals 'Einstein' Details, Becomes Less Theoretical
Email Marketing Daily, Jess Nelson - Sunday, October 9, 2016
SAN FRANCISCO -- Three weeks after announcing its new artificial intelligence servic ...
- U.S. Auto Sales Fall Slightly
Marketing Daily, Tanya Gazdik - Tuesday, October 4, 2016
Auto sales declined slightly in September, but the tally was not ...
- Salesforce Announces Cloud-Based Retail Platform For In-Store, Online
Email Marketing Daily, Jess Nelson - Tuesday, September 27, 2016
Salesforce announced the newest edition of its cloud ecosystem on Tuesday, reveali ...
- TVAdSync Launches European Version Of Its Smart Retarget TV Product
Real-Time Daily, Tobi Elkin - Wednesday, September 14, 2016
TVAdSync, an ad-tech firm that specializes in real-time TV data monetization, ...
- Toby Byrne Departs Fox Networks Group
Television News Daily, Wayne Friedman - Monday, September 12, 2016
Byrne, a 21-year veteran, departs after an upfront period where most broadca ...
- More Publishers Embrace Header Bidding, Digital Sales Teams Endure
Around the Net in Real-Time, Tobi Elkin - Monday, September 12, 2016
More publishers are adopingt header bidding, technology that's designed to help th ...
- General Atlantic Leads $35 Million Investment Round In SessionM
Real-Time Daily, Philip Rosenstein - Monday, September 12, 2016
SessionM, a mobile-first marketing automation and loyalty platform, announced on Thursday ...
- The Exchange Lab Names AOL's Penny Harris SVP, International
Real-Time Daily, Tobi Elkin - Thursday, September 8, 2016
The Exchange Lab, a programmatic unit within GroupM Connect, announced the appointme ...
- Magazine Newsstand Sales Fall Again
The Daily Blog, Erik Sass - Tuesday, September 6, 2016
2016 is proving to be another bruiser for print magazine newsstand sale ...
- Salesforce Extends Analytics Into B2B Market
Email Marketing Daily, Jess Nelson - Thursday, September 1, 2016
Salesforce announced the release of an analytics platform Thursday, extending its portfol ...
- Auto Sales Dip Except For Chrysler
Marketing Daily, Tanya Gazdik - Friday, September 2, 2016
Automakers are experiencing nearly across-the-board sales declines at a time of t ...
- Discounts Won't Drive Auto Sales, Study Finds
Marketing Daily, Tanya Gazdik - Tuesday, August 30, 2016
The top three reasons buyers say they want to buy a vehic ...
- Nissan Reveals Its Own Olympics Stats
Marketing Daily, Tanya Gazdik - Monday, August 22, 2016
Nissan undertook its sponsorship of the Rio Olympic Games with the go ...
- Study: Programmatic Ads Lead To 55% Lift In Offline Sales
RTBlog, Philip Rosenstein - Monday, August 22, 2016
Brand stores and other brick-and-mortar locations can greatly benefit from optimizing digit ...
- As Sales Fall, Target Strives To Balance 'Expect More' With 'Pay Less'
Marketing Daily, Sarah Mahoney - Wednesday, August 17, 2016
Clothing sales were stronger, particularly for women, as well as in t ...
- Martinez To Oversee 'InStyle,' 'StyleWatch'
Publishers Daily, Sara Guaglione - Monday, August 15, 2016
Martinez, who most recently served as publisher and chief revenue officer ...
- Auto Sales Flatten Mid-Year
Marketing Daily, Tanya Gazdik - Wednesday, August 3, 2016
Ford, General Motors and Toyota experienced U.S. sales declines in July whi ...
- Time Inc. Shakes Up Sales, Management Teams, Nixes Publisher Title
Publishers Daily, Sara Guaglione - Thursday, July 28, 2016
Gone are the days when publishers oversaw individual magazine titles at Ti ...
- 'Players Tribune' Taps Schoenfeld As VP, Brand Partnership Sales
Publishers Daily, Sara Guaglione - Monday, July 25, 2016
Schoenfeld has already fostered partnerships with Samsung and Tyson Foods at TP ...
- Discovery's Ad Chief Joe Abruzzese Retires; Ben Price Ascends
Television News Daily, Wayne Friedman - Monday, July 25, 2016
Longtime Discovery Communications senior advertising executive Joe Abruzzese is retiring. Ben Pric ...
- Honda's Summer Clearance Is Music-Themed
Marketing Daily, Tanya Gazdik - Friday, July 22, 2016
"This is the first time that Honda has focused on a music-the ...
- LiveRamp, Performance Horizon Partner To Help Brands Connect Online Efforts To Offline Sales
Real-Time Daily, Tobi Elkin - Tuesday, July 19, 2016
Performance Horizon on Tuesday announced a partnership with Acxiom's LiveRamp, a provid ...
- Helping Is Nice -- Selling Is Better
EuroMail, Sean Hargrave - Friday, July 15, 2016
The DMA's list of retailers customers are most engaged with serves ...
- 'Who Does That?'-- A Lesson For All Sellers
Publishing Insider, Ari Rosenberg - Thursday, July 14, 2016
Two weeks ago, I got to spend time with Noel, a form ...
- Sales Enablement, Account-Based Marketing Spur Sales Opps At Rocket Fuel
Around the Net in Real-Time, Tobi Elkin - Wednesday, July 13, 2016
Rocket Fuel, which specializes in programmatic media and marketing has a dedicat ...
- Time Inc. Gets Major Reorg
The Daily Blog, Erik Sass - Wednesday, July 13, 2016
Time Inc. underwent another sweeping reorganization this week, as CEO Joe Ri ...
- PC Sales Show Gains
Around the Net In Media, Gavin O'Malley - Tuesday, July 12, 2016
PC shipments actually grew in the US for the first time ...
- Don't Blame The Salespeople -- Blame The Quotas
Online Spin, Cory Treffiletti - Wednesday, July 6, 2016
A funny thing happened on the way to the forum, or ...