- Einstein Goes Live, Teams Up With Watson
Email Marketing Daily, Jess Nelson - Tuesday, March 7, 2017
Salesforce announced the release of Einstein -- a layer of artificial intelligen ...
- Email Helps Increase B2B Leads
Email Marketing Daily, Jess Nelson - Thursday, March 2, 2017
Email is a key B2B marketing tool because it pivotally reaches prospec ...
- But How Can I Make Money From It?
Online Spin, Kaila Colbin - Friday, March 3, 2017
"It's all very nice, but how can I make money from it ...
- Mag Newsstand Sales Fell By Double Digits Last Year
The Daily Blog, Erik Sass - Friday, March 3, 2017
Overall magazine newsstand sales in the U.S. and Canada fell 12.3% ...
- "... If The Creek Don't Rise"
Research Brief, Jack Loechner - Monday, February 27, 2017
According to the The National Retail Federation forecast for 2017, by Trea ...
- Why The Subject Line Is More Important Than Body Copy
Around The Net In EU Email Marketing, Sean Hargrave - Friday, February 17, 2017
Far too many salespeople spend all their time crafting the message bo ...
- Display Ad Sales Techniques Don't Transfer To Video
Online Video Daily, Craig Berlingo - Friday, February 17, 2017
In fact, they're quite different animals, as display sales executives learn wh ...
- Business Intelligence Helps Marketers Measure Performance, Campaign Attribution
Email Marketing Daily, Jess Nelson - Monday, February 13, 2017
Bonnie Crater, CEO of Full Circle Insights, shares four tips on h ...
- Valentine's Day Brings Channels Together
Marketing Insider: Cross-Channel, Laurie Petersen - Monday, February 13, 2017
Valentine's Day sales reached an all-time high of $19.7 billion in 201 ...
- AdTheorent Partners With Commerce Signals To Optimize Use Of Purchase Data
Real-Time Daily, Philip Rosenstein - Thursday, January 26, 2017
AdTheorent announced on Thursday a partnership with Commerce Signals, with the a ...
- Campaign Research Finds Shoppers Are Fatigued By So Many January Offers
Around The Net In EU Email Marketing, Sean Hargrave - Friday, January 20, 2017
Results of the study suggest consumers suffer from "sales fatigue," given th ...
- Campaign Research Shows 'Sales Fatigue' Hits Shoppers As January Offers Pile Up
Around the Net In MAD London, Sean Hargrave - Thursday, January 19, 2017
Results of the study suggest that consumers suffer from "sales fatigue" giv ...
- Voice Media Group Puts 'LA Weekly' Up For Sale
Publishers Daily, Sara Guaglione - Wednesday, January 18, 2017
VMG said the 'LA Weekly' is profitable, but suggested the company wan ...
- Maropost To Launch Sales Cloud
Email Marketing Daily, Jess Nelson - Tuesday, January 17, 2017
The upcoming Maropost Sales Cloud will add a host of automated digit ...
- Daily Mail Goes Cold On Nationals' Joint Ad Sales Project
Around the Net In MAD London, Sean Hargrave - Tuesday, January 17, 2017
News UK, Trinity Mirror, Guardian Media Group and Telegraph Media Group ha ...
- New Tool Lets Firms Personalize Videos, Watch Who's Watching
VidBlog, P.J. Bednarski - Tuesday, January 10, 2017
A new business video product, ViewedIt Enterprise, lets a business easily crea ...
- December Auto Sales Lead To Another Record Year
Marketing Daily, Tanya Gazdik - Thursday, January 5, 2017
"A three-peat is possible -- if not probable -- if Wall Stree ...
- Amazon Debuts 'Digital Day' Blowout Sale
Around the Net In Media, Gavin O'Malley - Thursday, December 29, 2016
Get ready for “Amazon Digital Day” -- a blowout sale that Amaz ...
- Wenner Media Poised To Sell 'Us Weekly'
Publishers Daily, Sara Guaglione - Friday, December 23, 2016
Wenner Media is ready to sell celebrity and entertainment title 'Us Weekly ...
- Purina Partners With Salesforce, Doubles Email Engagement
Email Marketing Daily, Jess Nelson - Thursday, December 22, 2016
Purina leveraged the Salesforce Sales Cloud, Marketing Cloud and Pardot to fir ...
- Pessimistic Holidays For Small Business, But Optimistic For 2017
Research Brief, Jack Loechner - Tuesday, December 20, 2016
According to Capital One's latest Spark Business Barometer, tracking 400 small busine ...
- ABC Ad Sales Head Wang To Retire
Television News Daily, Wayne Friedman - Thursday, December 8, 2016
The 27-year veteran at the network, who ascended to president of advertisi ...
- Email Newsletter Rule: Help 80% Of The Time, Sell 20%
Around The Net In EU Email Marketing, Sean Hargrave - Monday, December 5, 2016
Chances are that your readers don't want to read about your wonderf ...
- Email Smashes Social Again To Drive One In Five Cyber Monday Sales
EuroMail, Sean Hargrave - Friday, December 2, 2016
As if humiliating social on Black Friday wasn't enough, email is t ...
- Auto Sales On Track To Break Record
Marketing Daily, Tanya Gazdik - Thursday, December 1, 2016
If Santa puts a big red bow on a good number ...
- Mazda Invites Consumers To 'Drive For Good'
Marketing Daily, Tanya Gazdik - Tuesday, November 22, 2016
Mazda is launching a multifaceted campaign across all media channels, including ...
- News UK Shuffles Ad Sales Teams
Around the Net In MAD London, Sean Hargrave - Friday, November 11, 2016
News UK has appointed chief customer officer Chris Duncan as managing direct ...
- Teads And Time Inc. Partner On Outstream Video Advertising
Real-Time Daily, Tobi Elkin - Thursday, November 10, 2016
Outstream video advertising provider Teads announced a cross-platform partnership with Time In ...
- Apple Selects Telegraph Media Group As News Ad Sales Partner
Around the Net In MAD London, Sean Hargrave - Tuesday, November 8, 2016
Apple has agreed to a deal for Telegraph Media Group to ...
- Vehicle Sales Dip In October; Election Could Be Partly To Blame
Marketing Daily, Tanya Gazdik - Tuesday, November 1, 2016
The election is taking a toll on vehicle shopping behavior this yea ...