Around the Net

Campaign Research Finds Shoppers Are Fatigued By So Many January Offers

  • Campaign, Friday, January 20, 2017 12:12 PM

Results of the study suggest consumers suffer from "sales fatigue" given that only 37% of participants are "excited" by the prospect of the January sales. The same proportion put off major purchases until this key sales period. The research also found that only 6% use discount codes.

Read the whole story at Campaign »

Next story loading loading..