- HubSpot Acquires AI, Machine-Learning Startup Kemvi
Email Marketing Daily, Ray Schultz - Tuesday, July 25, 2017
HubSpot has acquired Kemvi, an AI and machine-learning startup serving B2B clie ...
- Zero Sum B2B: Email Barely Tracks In Sales-Tech Survey
Email Insider, Ray Schultz - Thursday, July 20, 2017
Email tracking tools come up short in a sales technology survey. B ...
- Automakers Deal With Lack of Interest, Skyrocketing Ad Costs
Marketing Daily, Tanya Gazdik - Friday, July 14, 2017
"This is following a trend we have been seeing throughout 2017 f ...
- Mashable Hires Branch As East Coast VP, Sales
Publishers Daily, Sara Guaglione - Wednesday, June 21, 2017
Starting July 5, Branch will oversee Mashable's largest sales team, based o ...
- Rodale Puts Itself Up For Sale
Publishers Daily, Erik Sass - Wednesday, June 21, 2017
One of the world's biggest health and wellness media companies has vault ...
- Quality Leads Beat Pipeline Quantity
Around The Net In EU Email Marketing, Sean Hargrave - Monday, June 19, 2017
Mar Tech Advisor has some sage advice for email marketers who m ...
- 45% Of Retailers Plan To Add AI To Enhance Customer Service
Connected Thinking, Chuck Martin - Wednesday, June 14, 2017
Retailers appear to be warming to artificial intelligence and virtual reality. There ...
- Getting From Sales Lead To Response
Research Brief, Jack Loechner - Wednesday, June 14, 2017
Every sales leader wants to create a contact strategy that delivers t ...
- Salesforce Rolls Out Einstein ABM
Email Marketing Daily, Jess Nelson - Friday, June 9, 2017
Salesforce's new Einstein Account Based Marketing (ABM) adds a predictive and target ...
- Inbound Lead Response Takes Speed, Persistence And Quality
Research Brief, Jack Loechner - Friday, June 9, 2017
Most sales teams are not making the most of their inbound sal ...
- Hearst Revamps Auto Ad Sales Under One Division
Publishers Daily, Sara Guaglione - Thursday, May 25, 2017
Hearst is reorganizing its automotive advertising sales and marketing operations for a ...
- JCPenney Names Grebstein As CMO
Marketing Daily, Sarah Mahoney - Wednesday, May 24, 2017
Marci Grebstein is joining JCPenney at a challenging time, amid large losse ...
- Marketing Cloud Growth Bolsters Salesforce Revenue
Email Marketing Daily, Jess Nelson - Monday, May 22, 2017
Revenue from the Salesforce Marketing Cloud experienced the largest surcharge this financi ...
- Salesforce Expands Commerce Cloud AI Capabilities
Email Marketing Daily, Jess Nelson - Thursday, May 18, 2017
Salesforce unveiled several updates to its Commerce Cloud Wednesday at the company ...
- IPhone Sales Down, Profit Up For Q2
Mobile Insider, Gavin O'Malley - Tuesday, May 16, 2017
Apple sold 50.8 million phones during the quarter ended April 1, do ...
- Email Marketers Must Move From Segmenting To Lead Scoring
Around The Net In EU Email Marketing, Sean Hargrave - Friday, May 12, 2017
As marketing is pushed ever closer to sales, eConsultancy recommends that ema ...
- Traditional TV This Upfront: We Got Big Data, Too
TV Watch, Wayne Friedman - Friday, May 12, 2017
All marketers won't agree on the mix of media -- traditional a ...
- Fox Promotes Marchese To President, Advertising Revenue
Television News Daily, Wayne Friedman - Wednesday, May 10, 2017
Marchese will oversee linear and nonlinear sales, advertising research and advanced ...
- Kargo Names Adelphic's Maggio First VP Of Programmatic Sales
Real-Time Daily, Philip Rosenstein - Monday, May 8, 2017
On Monday mobile brand advertising firm Kargo announced its first vice preside ...
- Email's Best Benefit For SMEs? Better Qualified Leads
Around The Net In EU Email Marketing, Sean Hargrave - Friday, May 5, 2017
Of the many benefits attributed to email marketing, Small Business Trends poin ...
- High Street Sales Dip As Online Sales Rocket
Around the Net In MAD London, Sean Hargrave - Monday, April 24, 2017
The Office for National Statistics (ONS) reveals retail sales fell 1.4% ...
- Full Circle Insights Adds Interactive, Analytic Dashboards
Email Marketing Daily, Jess Nelson - Thursday, April 20, 2017
Full Circle Insights released two new solutions to its marketing management platfo ...
- Email Accounts For 22% Sales, Just 16% Budget -- Opportunity Knocks, Again
EuroMail, Sean Hargrave - Wednesday, April 19, 2017
The huge strides being made in email automation and personalisation make ...
- Kargo Appoints Ed Carey To Lead U.S. Sales Team
Real-Time Daily, Philip Rosenstein - Wednesday, April 19, 2017
Kargo, the mobile brand advertiser, has appointed Ed Carey to the positi ...
- Automation Will Not Replace Marketers, But Evolve Their Roles
Around The Net In EU Email Marketing, Sean Hargrave - Wednesday, April 12, 2017
Email marketers need not panic, automation will not destroy jobs, just chan ...
- Retail Suffers Worst Quarter In Six Years
Around the Net In MAD London, Sean Hargrave - Tuesday, April 11, 2017
Retail sales slipped by 1% year-on-year this March. According to Sky New ...
- Pandora Promotes Susan Panico To SVP, Strategic Solutions
Real-Time Daily, Tobi Elkin - Tuesday, April 11, 2017
Susan Panico, now Pandora's SVP of strategic solutions, is responsible for managi ...
- Bryan Wade Explains Why He Left Salesforce To Start Sigstr
Around The Net In EU Email Marketing, Sean Hargrave - Monday, April 3, 2017
Sigstr CEO Bryan Wade tells MarTechSeries that he decided to walk fr ...
- Edmunds, State Farm Aim To Make Car Buying Easier
Marketing Daily, Tanya Gazdik - Thursday, March 16, 2017
The affinity relationship between State Farm and Edmunds creates a comprehensive onli ...
- Amplify Boosts Revenue, Email Engagement With Salesforce
Email Marketing Daily, Jess Nelson - Wednesday, March 15, 2017
Amplify Credit Union boosted annual profit 400% after partnering with Salesforce la ...