• by Tanya Gazdik , March 16, 2017

Edmunds, the car shopping and information platform, and State Farm have announced an affinity relationship.

As Edmunds’ inaugural affinity brand, State Farm will bolster its vehicle ownership tools through a vehicle shopping experience powered by Edmunds. The deal provides car shoppers with access to Edmunds’ large dealer network, exclusive content and pricing guarantees. 

Edmunds says it plans to announce additional affinity partners in the future.

“As we look to build an affinity program that offers additional value to consumers, State Farm’s industry-leading brand is the obvious choice for our first program, said George Kang, chief revenue officer at Edmunds.

The affinity relationship between State Farm and Edmunds creates a comprehensive online experience that makes car research and shopping accessible from a single location, helping consumers save both time and money. Car shoppers will receive direct access to Edmunds’ full suite of car buying tools, including Edmunds’ vast dealer network and millions of vehicle listings, expert car reviews, live shopper advice, and upfront low price guarantees.

Through Edmunds, State Farm customers will have access to instant, upfront prices for cars and trucks currently for sale at more than 13,000 dealer franchises across the U.S. Edmunds’ in-house team of unbiased car shopping experts provide industry-leading vehicle reviews and shopping tips. 

"When it comes to car shoppers, State Farm and Edmunds often have shared customers, and we see value in bringing our two brands together to provide resources for those shoppers,” said Pat Culligan, assistant vice president of marketing at State Farm, in a release. “We work to exceed customer expectations by providing more than insurance; we want to help life go right. We hope through this alliance with Edmunds more drivers will have an opportunity to experience a seamless and hassle-free approach to shopping for a car.”