- Jack Daniel's' $2.3M Campaign Touts 'Sinatra Select'
Marketing Daily, Karlene Lukovitz - Tuesday, February 25, 2014
The legendary singer was a huge Jack Daniel's fan - sipping ...
- Agency Places Strip Club Ad On Starbucks Storefront To Win Client Back
Mediapsssst, Richard Whitman - Tuesday, February 25, 2014
But all the shop managed to do was tick off the neighborho ...
- Simians Rise, Humans Falter In New 'Apes' Web Site
Marketing Daily, Aaron Baar - Thursday, February 20, 2014
The Web site showcases the two societies of the 2026 time-period whe ...
- Fiat's 2014 Abarth Hits The Track In Major Markets
Marketing Daily, Karl Greenberg - Wednesday, February 19, 2014
Says Matt Davis, head of Fiat brand product marketing, "we choose trac ...
- Instagram: Creating Good Impressions For Cities
Marketing: Travel, Harvey Chipkin - Tuesday, February 18, 2014
As usual, innovation is frequently local when it comes to social medi ...
- Eric Kallman Brings His Awesomeness to Goodby Silverstein & Partners
Mediapsssst, Richard Whitman - Thursday, February 6, 2014
The well-regarded creative veteran is returning to the Bay Area, where ...
- Lexus Goes Native With Thrillist
Marketing Daily, Karl Greenberg - Wednesday, February 5, 2014
The campaign, launching this week, involves an interactive "ignition" button on Thrilli ...
- Mini U.S.A. Rolling Out Biggest Campaign To Date
Marketing Daily, Karl Greenberg - Tuesday, February 4, 2014
Tom Salkowsky, marketing department head, MINI U.S.A., tells "Marketing Daily" that t ...
- GoGo SqueeZ Launches First National Media Program
Marketing Daily, Karlene Lukovitz - Wednesday, February 5, 2014
The brand campaign includes 30- and 15-second TV spots airing on networ ...
- Uniqlo CEO: Translating A Global Brand In The U.S.
Marketing Daily, Sarah Mahoney - Tuesday, January 14, 2014
The company has just announced store openings in Boston, Philadelphia and L ...
- Local Newspaper Publisher Begs Ad Agencies For Ad Dollars
Mediapsssst, Richard Whitman - Friday, December 13, 2013
But beg as he might that doesn't stop the publisher, Brian Hew ...
- Speck: Let's Protect, Not Fear, Our Machines
Marketing Daily, Aaron Baar - Wednesday, December 11, 2013
Speck, a maker of protective cases for electronic devices, has launched ...
- Amazon Expands Same-day Grocery Delivery To San Francisco
Around the Net In Brand Marketing, Karl Greenberg - Monday, December 9, 2013
A source says the Bay Area launch of AmazonFresh, the next st ...
- NNN Names Petran West Coast Sales Director
MediaDailyNews, Fern Siegel - Tuesday, December 3, 2013
Steve Petran has been named West Coast sales director for the Newspap ...
- Kiosks Campaign Touts The Wonders Of The Philippines
Marketing Daily, Karl Greenberg - Monday, November 4, 2013
The effort centers on interactive kiosks that use gesture technology to immer ...
- Ray Liotta's Attitude Says Enough For 1800 Tequila
Marketing Daily, Karlene Lukovitz - Friday, November 1, 2013
All show Liotta in exotic locations shot in Buenos Aires, Argentina ...
- Glenlivet Events Reward, Create New Brand Loyalists
Marketing Daily, Karlene Lukovitz - Tuesday, October 29, 2013
The Glenlivet is hosting a series of 45 upscale "learning experience" even ...
- Nesquik Teams With Boys & Girls Clubs
Marketing Daily, Karlene Lukovitz - Tuesday, October 22, 2013
The programs, which reinforce the importance of kids engaging in fun, physic ...
- California Cracks Down On Illegal Outdoor Ads
MediaDailyNews, Erik Sass - Wednesday, October 9, 2013
California might well be the world capital of outdoor advertising, but t ...
- It Must Suck to Work at Arnold Part II
Mediapsssst, Richard Whitman - Wednesday, October 9, 2013
After a string of setbacks at the agency, Arnold car client Vol ...
- Consumers Crave High-Tech Pet Products
Around the Net In Brand Marketing, Sarah Mahoney - Tuesday, August 20, 2013
Technology is beginning to play a big role in the way p ...
- Gap Woos Gen Y With 'Back to Blue'
Marketing Daily, Sarah Mahoney - Monday, August 12, 2013
In its latest step on the comeback trail, the Gap is returni ...
- San Francisco, Austin Consider Aerial Ad Bans
MediaDailyNews, Erik Sass - Friday, August 9, 2013
The campaign against out-of-home advertising "clutter" is taking to the air, wi ...
- Neuro Bliss Stages Public 'Hammock Hangouts'
Marketing Daily, Karlene Lukovitz - Tuesday, July 9, 2013
Neuro Bliss, a beverage positioned as a stress-reducer, is running a "Bli ...
- Groupon Targeting High-End Restaurants In 10 Cities
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, July 2, 2013
Daily-discount service Groupon, used by some 42 million people is launching Group ...
- United Airlines Ad Highlights New York
Marketing Daily, Tanya Gazdik - Monday, July 1, 2013
United Airlines is launching advertising that spotlights both the company's extensive flig ...
- Nike Expands Converse Stores, Posts Strong Results
Marketing Daily, Sarah Mahoney - Friday, June 28, 2013
On iPads, shoppers can use their own designs or choose from 1 ...
- Nesquik Offers 'Bubbleverse' Live Experience
Marketing Daily, Karlene Lukovitz - Wednesday, June 26, 2013
Visitors are greeted by "Happiness Scientists," asked to suit up as l ...
- Leo Burnett Taps Kirkham To Head Social Media, Mobile
Around the Net In OMD Europe, Nina Lentini - Sunday, June 16, 2013
Leo Burnett Worldwide has announced the fusion of its global social a ...
- SodaStream Backs Cause, Gets Political
Marketing Daily, Karl Greenberg - Friday, June 14, 2013
Home carbonation system SodaStream may not have gotten the spot it want ...