- Yahoo Gemini Tips
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, October 14, 2015
Jennifer Johnstone steps through ways to get the most from Yahoo Gemin ...
- Fledgling Yahoo Gemini A Factor In U.S. Paid-Search Slowing Ad Growth
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 12, 2015
Despite slower growth in the past two quarters, IgnitionOne found that t ...
- Attribution, Keywords, Bids Cross Ecommerce, Ad Targeting From Search To Social
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 8, 2015
HookLogic has been working on building out controls to drive up sal ...
- ZenithOptimedia Acquires Performance Marketing Agency Frubis
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 8, 2015
ZenithOptimedia, part of Publicis Groupe, has acquired performance-based marketing agency Frubis, Lat ...
- Publishers Need Better Ad Tech To Compete With Google, Facebook
Publishers Daily, Laurie Sullivan - Wednesday, October 7, 2015
A high percentage of publishers -- 80% -- say they cannot comple ...
- Amazon Strengthens Its Position As First Search Destination
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 6, 2015
Amazon continues to take search market share from Bing, Google, and Yaho ...
- Microsoft Bing, adMarketplace Ink Search Deal Potentially Worth Millions
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 7, 2015
In an agreement that could give Bing more than one-third of U. ...
- Alphabet Becomes Google's Parent Company At The Close Of Business
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 2, 2015
Google officially becomes an Alphabet holding subsidiary after the close of busine ...
- Yandex Taps Dohop For Flight Search
Around the Net in Search Marketing, Laurie Sullivan - Friday, October 2, 2015
Icelandic metasearch provider Dohop will power searches for airline flights on Russia ...
- Google Reduces First Click Free From Five To Three
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 30, 2015
Google will change the policy on its First Click Free program ...
- Google Goes For 100% Ad Viewability
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 30, 2015
Google will introduce 100% viewable ads in the next few months, bringi ...
- Trust Vs. Action: Both Valuable To Search Marketers
SearchBlog, Laurie Sullivan - Wednesday, September 30, 2015
Trust in paid online and mobile ads has remained relatively consistent sin ...
- When Mobile Apps Become Search's Gatekeeper
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 25, 2015
Browser-based search has been the gatekeeper to the Web for the pa ...
- Turn Names BrightRoll's Falck CEO, Succeeds Demas
Real-Time Daily, Joe Mandese - Tuesday, September 22, 2015
Five months after Bill Demas stepped down as CEO, demand-side platform (DS ...
- Google AdWords And Driving Calls
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, September 22, 2015
There are two ways to drive calls with AdWords -- through ca ...
- Microsoft Runs Campaign Driving Edge Users To Bing
Around the Net in Search Marketing, Laurie Sullivan - Monday, September 14, 2015
Microsoft began promoting its Edge browser using its Bing search engine. Computerworld repor ...
- Search, Email Tips To Ring In The Holiday Season, Prepare For 2016
SearchBlog, Laurie Sullivan - Monday, September 14, 2015
As advertisers plan for the upcoming holiday season, one of the bigge ...
- Search, Data, Targeting And The Sci-Fi Geek
Search & Performance Marketing Daily, Todd Ulise - Thursday, September 10, 2015
Let's start by changing the name "search" to "intent-driven marketing" (IDM), whi ...
- Search Data For Same-Store Sales Finds Some Stability In August
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 9, 2015
ChannelAdvisor released same-store sales (SSS) data that noted a bit more stabili ...
- Apple's 6 Most Recent And Interesting Search-Related Patents
SearchBlog, Laurie Sullivan - Thursday, September 10, 2015
Apple announced at its developer conference a slew of search-related features ...
- Adblock Plus For iOS Finds Its Way Onto Browsers
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 8, 2015
The maker of the ad-blocking software Adblock Plus released a version Tuesd ...
- Searching For Reviews Influences Buying Process
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 4, 2015
Searching and finding reviews can influence the buying process, even if tho ...
- Google Woos Football Advertisers With Search Offering
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 8, 2015
Google's tool that places ads alongside football-related search results will prove lucrati ...
- Google's Antitrust Inquiries Spread To India
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 4, 2015
As Google adds another accusation of search advertising dominance abuse by ...
- YouTube Adds TrueView Video Ads To AdWords Platform
Online Video Daily, Laurie Sullivan - Wednesday, September 2, 2015
Content marketers will now find access to YouTube's TrueView video advertising campaig ...
- Halloween Behavioral Treats, No Tricks
Data and Targeting Insider, Laurie Sullivan - Wednesday, September 2, 2015
If tracking back to last year's data provides insight into what markete ...
- Hound iOS In Alpha Shines Spotlight On Shift To Voice Search
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 31, 2015
In a move that emphasizes the importance of natural language and voi ...
- Allrecipes Adds Search By Ingredients, Native Ads Directing Foodies To Nearby Stores
SearchBlog, Laurie Sullivan - Tuesday, September 1, 2015
Meredith's foodie Web site Tuesday officially rolled out a variety of optio ...
- Target My Behavior, Please
Data and Targeting Insider, Laurie Sullivan - Wednesday, August 26, 2015
How much does the average consumer spend online in three months ...
- Google's Project Sunroof Generates Leads For Local Services
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 17, 2015
Google on Monday introduced Project Sunroof, which maps the planet's solar potenti ...